# The Real App by Authentic Labs — Shop Ethically and Sustainably > Ethical shopping guide and product authenticity scanner. (iPhone/iPad app by Authentic Labs, LLC.) - Source: https://appshunter.io/ios/app/the-real-app-by-authentic-labs/id1502199187 (this page in markdown: same URL + `.md`) - Developer: [Authentic Labs, LLC](https://appshunter.io/developer/1502199186) - Category: Shopping, Lifestyle - Price: Free - Rating: 5.00/5 from 8 App Store ratings · 4 written reviews indexed - Age rating: 4+ - Requires: iOS 15.6 · 46 MB - Languages: English - Released: 2020-05-27 - Data updated: 2026-06-22 - Monetization: free - User reviews in markdown: https://appshunter.io/ios/app/the-real-app-by-authentic-labs/id1502199187/reviews.md ## What is The Real App by Authentic Labs? SHOP SAFELY AND SUSTAINABLY WITH REAL Real helps conscious consumers make purchase decisions that support their values and the brands that deliver on them. Real provides the information and assurance consumers need to support and shop a more ethical and sustainable economy. Real only partners and features brands that act ethically and have active efforts to make the world a better place. DISCOVER BRANDS THAT DO THE RIGHT THING Know what the company that makes your products is really about. The Real Company Directory features highlights of popular brands based on the things that matter most to you. Explore where a company stands in terms of commitments to values, the environment, ethical supply chain, citizenship, diversity and safety. Discover brands across popular retail industries like: Apparel, Baby, Beauty, Grocery, Household, Personal Care, Pets, Sports & Outdoor, and more. LEARN MORE ABOUT SUSTAINABILITY & SUPPLY CHAINS Featured content provides easy-to-understand explanations and resources that can help you make more informed purchase decisions based on your values MAKE SURE YOU’RE BUYING THE REAL THING Unfortunately, fake goods permeate our economy in every retail sector globally. The Real App works in tandem with proprietary Real labels that are more secure than other anti-counterfeit solutions like basic QR codes, NFC and RFID. Authenticate genuine products instantly in the aisles or in your home. ACCESS PRODUCT INFORMATION ON-THE-GO Scan a product once and keep valuable details accessible through the app forever. No longer worry about holding onto packaging and let Real hold onto the helpful information for you TRUST THAT YOUR PRIVACY MATTERS MOST Enjoy all the benefits of Real without ever having your personal information collected, stored, or worse, sold. HELP US, HELP YOU Don’t see your favorite brand in our directory? Have ideas for how we can improve? We’d love to hear from you! Reach out at real@authenticlabs.com ABOUT AUTHENTIC LABS Designed by a manufacturer and built on values like ethical technology development and active integrity, Authentic Labs aims to solve business problems in sustainable ways by putting people first. This means we create relevant, meaningful tools and content for brands and consumers alike, and deliver via secure, trustworthy platforms. Authentic Labs is based in Boulder, Colorado. ## Key features - Ethical brand discovery - Product authenticity scanning - Sustainability information - Company values directory - Secure product authentication - On-the-go product info access ## Recent user reviews (4 of 4) All indexed reviews: https://appshunter.io/ios/app/the-real-app-by-authentic-labs/id1502199187/reviews.md ### 5/5 — Makes Sustainable Shopping a No Brainer! *2021-01-29* I try really hard to “speak with my spending power” and support brands that share my own values. This app takes all the Googling I used to do and puts all the information in one place. The user-friendly interface, search capabilities, and streamlined look means I can find out about a brand in minutes before making a purchase. Bottom line... get this app! ### 5/5 — Love It. *2020-12-30* I love the look and feel of this app. Very user friendly and had lots of great information for the conscious consumer! ### 5/5 — Just what I’ve been looking for! *2020-12-04* Smooth, intuitive, and user-friendly. Such a great, consolidated way to learn more about the brands you are purchasing without having to go down search-engine wormholes to research brands individually. ### 5/5 — Such a great idea! *2020-12-03* Love this app & everything it stands for. It makes it so easy to find a brand’s values within seconds! ## Frequently asked questions about The Real App by Authentic Labs ### What is The Real App? The Real App helps conscious consumers make purchase decisions that support their values and the brands that deliver on them. It provides information and assurance to support and shop a more ethical and sustainable economy. ### How does The Real App verify product authenticity? The Real App works in tandem with proprietary Real labels that are more secure than other anti-counterfeit solutions. This allows for instant authentication of genuine products. ### What kind of brands can I find on The Real App? You can discover brands across popular retail industries like Apparel, Baby, Beauty, Grocery, Household, Personal Care, Pets, and Sports & Outdoor, all of which act ethically and have active efforts to make the world a better place. ### Does The Real App collect my personal information? No, The Real App prioritizes user privacy. You can enjoy all its benefits without ever having your personal information collected, stored, or sold. ### Can I learn about sustainability through The Real App? Yes, featured content provides easy-to-understand explanations and resources that can help you make more informed purchase decisions based on your values and learn more about sustainability and supply chains. ### What devices is The Real App available on? The Real App is available on iPhone and iPod devices. ### How often is The Real App updated? The Real App was last updated on March 14, 2026, indicating regular updates to improve functionality and content. ### Is The Real App free to use? Yes, The Real App is available for free, with no in-app purchases or advertisements. ## Version history (last 5 releases) ### 4.5.3 — 2026-06-08 Updates for GS1 Digital Link scans ### 4.5.2 — 2026-03-14 Localizations added for Spanish and German languages ### 4.5.1 — 2025-10-29 Added count next to category filter on My Products page Added ability to archive or delete the sample product on My Products page ### 4.4.1 — 2025-07-02 Added privacy banner if tracking technology such as Meta Pixel is used User can opt-in and opt-out easily in preferences section ### 4.4.0 — 2025-02-11 Updated Privacy link Updated Articles link Bug fixes ## Apps similar to The Real App by Authentic Labs | App | Rating | Price | Category | | --- | --- | --- | --- | | [INDING](https://appshunter.io/ios/app/inding/id6745476104) | — | Free | Shopping | | [Meccle Best Value Shopping App](https://appshunter.io/ios/app/meccle-best-value-shopping-app/id1624648796) | 4.6 (102) | Free | Shopping | | [Lubdok](https://appshunter.io/ios/app/lubdok/id6747378561) | — | Free | Shopping | | [Truly Beauty](https://appshunter.io/ios/app/truly-beauty/id1560019833) | 4.8 (313) | Free | Shopping | | [Quince](https://appshunter.io/ios/app/quince/id6670251421) | 4.9 (6,811) | Free | Shopping | | [MoveOn - Global Shop & Ship](https://appshunter.io/ios/app/moveon-global-shop-and-ship/id6737624022) | 3.1 (20) | Free | Shopping | ## Related topics [the real app by authentic labs](https://appshunter.io/ios/topics/the-real-app-by-authentic-labs) · [ethical shopping](https://appshunter.io/ios/topics/ethical-shopping) --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-22.*