# The Y Principle — Prioritize and own your tasks

> Prioritize and own your tasks (iPhone/iPad app by taskfabric ltd.)

- Source: https://appshunter.io/ios/app/the-y-principle/id1632870479 (this page in markdown: same URL + `.md`)
- Developer: [taskfabric ltd](https://appshunter.io/developer/719533762)
- Category: Productivity, Business
- Price: Free with in-app purchases
- Age rating: 4+
- Requires: iOS 14 · 44 MB
- Languages: English
- Released: 2022-07-24
- Data updated: 2026-06-13
- User reviews in markdown: https://appshunter.io/ios/app/the-y-principle/id1632870479/reviews.md

## What is The Y Principle?

Prioritize your tasks and goals, take ownership and get results!

To-do lists are fundamentally broken. By breaking down everything into tiny details you get easily lost and lose the ability to prioritize. You are busy all the time - but not getting anywhere or at least very inefficient.

The Y Principle helps you to get your focus back on the things that matter. Based on Theory X / Y by Douglas McGregor and OKRs (Objectives and Key Results) by Andy Grove, the Y Principle App helps you prioritize the objectives you want to achieve and define the key results you need. 

The Y Principle App gives you a leverage list of things that make a huge impact. And it helps you sort out the things that eat up time but do not bring you anywhere.

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Pro Quarterly | $15.99 | per 3 months |
| Pro Monthly | $5.99 | per month |
| Pro Yearly | $49.99 | per year |

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| "Ask AI" Token Base Pack | $2.99 | one-time |
| "Ask AI" Token Big Pack | $7.99 | one-time |



## Version history (last 5 releases)

### 1.6.8 — 2025-09-30

Bug fixes and improvements.

### 1.6.7 — 2025-09-22

Bug fixes and improvements.

### 1.6.0 — 2025-09-05

Bug fixes and improvements.

### 1.5.0 — 2025-08-18

Bug fixes and improvements.

### 1.4.0 — 2025-07-21

Bug fixes and improvements.

## More apps by taskfabric ltd

- [Organize:Pro Cloud Tasks](https://appshunter.io/ios/app/organizepro-cloud-tasks/id419066235)
- [Organize:Pro - Task Manager](https://appshunter.io/ios/app/organizepro-task-manager/id489880652)
- [Organize:Me To-Do's](https://appshunter.io/ios/app/organizeme-to-dos/id579251677)
- [Organize:Me Cloud To-Do's](https://appshunter.io/ios/app/organizeme-cloud-to-dos/id579263676)
- [Taskfabric Projects & Tasks](https://appshunter.io/ios/app/taskfabric-projects-and-tasks/id890779091)
- [Taskfabric Cloud Projects](https://appshunter.io/ios/app/taskfabric-cloud-projects/id1086718196)

All apps by taskfabric ltd: https://appshunter.io/developer/719533762

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-13.*