# Theory — Refreshed and ready to shop > Fashion brand app for browsing collections, shopping, and sales. (iPhone/iPad app by Theory LLC.) - Source: https://appshunter.io/ios/app/theory/id1573300770 (this page in markdown: same URL + `.md`) - Developer: [Theory LLC](https://appshunter.io/developer/1573300772) - Category: Shopping - Price: Free - Rating: 4.60/5 from 913 App Store ratings · 62 written reviews indexed - Age rating: 4+ - Requires: iOS 15.1 · 33 MB - Languages: American English - Released: 2021-08-23 - Data updated: 2026-08-16 - Monetization: free with in-app purchases - User reviews in markdown: https://appshunter.io/ios/app/theory/id1573300770/reviews.md ## What is Theory? Discover Theory's collections, shop exclusive styles, and receive early access to sales. Convenient: Easier than ever to browse, shop, check order status, find a store, and more. Personalized: Our new Wish List function allows you to save items in just one tap. In the Know: Push notifications allow you to stay up to date on new arrivals, sales and App exclusive products. In 1997 Theory revolutionized the contemporary fashion market with its concept of the urban uniform. Headquartered in New York City and a leader in Fast Retailing Group’s brand portfolio, the brand balances luxury with accessibility in collections that are known for their exceptional fits, innovative fabrics, and enduring styles. ## Key features - Discover collections - Shop exclusive styles - Save items to Wish List - Check order status - Find store locations - Receive sale notifications ## What do users think of Theory? Overall sentiment: negative **Pros** - 🚀 Fast and easy to navigate - 👍 Intuitive and user-friendly - 💡 Useful features like wishlist and in-app discounts **Cons** - 🐛 Frequent crashes and glitches - ⏱️ Slow loading times and performance issues - 🔍 Inconsistent search and filtering functionality - 🔑 Difficulty signing in and account management - 💰 Promo codes and discounts not working as expected **Commonly reported bugs** - Cart items disappearing or unable to remove - Inability to complete purchases due to app issues - Inconsistent behavior when navigating between screens - Compatibility problems with newer devices and OS versions **Most requested features** - Improve account management and sync across devices - Enhance search and filtering capabilities - Optimize performance and reduce loading times - Provide a more seamless and reliable checkout process - Offer more personalization and customization options ## Recent user reviews (10 of 62) All indexed reviews: https://appshunter.io/ios/app/theory/id1573300770/reviews.md ### 3/5 — A bitty buggy when it comes to payment and shipping *2026-04-25* See above title ### 1/5 — Functionality issue *2026-04-20* I’m a new user, but I’ve already run into a frustrating issue: the app logs me out every 5 minutes, forcing me to sign back into my account constantly. I hope the team can look into extending session times or adding a “stay logged in” option — it would make a huge difference. Also for whatever reason the app doesn’t show reviews that are otherwise visible on the desktop site. After about a month of use, i’ve also noticed a glitch where my wishlist shows as empty. Overall a terrible app. ### 4/5 — Generally good app *2026-04-19* Longtime Theory customer. The app is okay, at times slow and the navigation requires a lot of time to find what category you’re looking for. Overall it’s good and I’ll keep using the app. ### 4/5 — Hope the outlet online *2026-03-22* Hopefully the online outlet back, I am in Utah, no outlet stores ### 1/5 — I love theory but this app is garbage *2026-01-22, version 2.6.1* Downloaded the app to be able to use the 15% off promo code on the website. The app wouldn’t load my shopping bag, when it finally loaded it errored out multiple times trying to use PayPal, so I switched to just paying directly, typed in my info, it refreshed and all of my info was gone. It took 3 attempts to then finally be able to pay with Apple Pay and I feel only about 40% confident my order went through haha. Then after order submission I tried to create an account by adding a password and only got error messages. I tried to click on the App Store icon to leave feedback and got a bunch of error messages. Fingers crossed my clothes come 😂 ### 1/5 — Glitchy and slow, won’t let me sign in *2025-11-16* Extremely frustratingly, the app is the only place for early access Black Friday sales. Well, the app won’t let me login and says that the email and password that work just fine in browser aren’t recognized by their system in app-land! And then stuff disappears from my cart, if I can even get the cart page on the app to load. Unfortunately a terrible experience, despite the quality of the clothes. ### 1/5 — Painfully slow and doesn’t save anything *2025-11-12* Painfully slow apt, which doesn’t save any of your information, and crashes repeatedly. I’m hoping the new update will be somewhat better, but it was almost enough to make me not shop withTheory. ### 2/5 — So many problems with this app. *2025-10-11* 1. Signing. In. Every. Time. Every time I open the app I have to sign back in. This occurs even if I click the “remember me” button. 2. It takes FOREVER for the app to load. 3. What’s the point of having a wishlist if it disappears every time? 4. The search sorting/filter results keep resetting after returning from looking at an item. I have to keep re-inputting the filter for gender to sort the items I want to look at. ### 1/5 — 15% OFF annoying pop up *2025-10-04* Please stop! Even when already registering my email and phone number the discount pop up won’t stop coming up on every single page every single time… geez ### 1/5 — Unusable due to popup *2025-10-04* I don’t know what happened but every 10 seconds or so a giant 15% off popup covers the entire screen. No matter how many times I click the “no thanks” option, it just keeps coming back. ## Frequently asked questions about Theory ### What can I do with this app? This app allows you to discover the brand's fashion collections, shop for exclusive styles, and access sales. You can also conveniently browse items, check your order status, and find nearby store locations. ### How do I save items I like? The app features a new Wish List function. You can save items you are interested in with just a single tap, making it easy to keep track of your desired products. ### Is this app free to use? Yes, the app is free to download and use. While the app itself is free, purchases made through the app for clothing and accessories will incur costs. ### How will I know about new arrivals and sales? The app utilizes push notifications to keep you informed. You will receive timely alerts about new arrivals, upcoming sales, and exclusive products available only through the app. ### What kind of fashion does this app offer? This app offers contemporary fashion known for its exceptional fits, innovative fabrics, and enduring styles. The brand revolutionized the market with its concept of the urban uniform, balancing luxury with accessibility. ## Version history (last 5 releases) ### 2.9.0 — 2026-08-13 This new version includes updates to the app experience as well as bug fixes. ### 2.8.0 — 2026-04-30 This new version includes updates to the app experience as well as bug fixes. ### 2.7.0 — 2026-02-17 This version includes improvements to the app experience. ### 2.6.1 — 2025-10-29 This version includes improvements to the app experience. ### 2.6.0 — 2025-09-18 This new version includes updates to the app experience. ## Apps similar to Theory | App | Rating | Price | Category | | --- | --- | --- | --- | | [CB2](https://appshunter.io/ios/app/cb2/id6458787569) | 4.9 (825) | Free | Shopping | | [AllSaints: Clothing & Fashion](https://appshunter.io/ios/app/allsaints-clothing-and-fashion/id1440179379) | 4.9 (6,689) | Free | Shopping | | [Vince](https://appshunter.io/ios/app/vince/id1300617701) | 4.9 (4,507) | Free | Shopping | | [Bergdorf Goodman](https://appshunter.io/ios/app/bergdorf-goodman/id1484296650) | 3.4 (294) | Free | Shopping | | [Moda Operandi \| Luxury Fashion](https://appshunter.io/ios/app/moda-operandi-luxury-fashion/id781702094) | 4.9 (8,711) | Free | Shopping | | [J.Crew](https://appshunter.io/ios/app/jcrew/id1636531300) | 3.0 (873) | Free | Shopping | ## Related topics [theory](https://appshunter.io/ios/topics/theory) · [theory clothing](https://appshunter.io/ios/topics/theory-clothing) · [vince](https://appshunter.io/ios/topics/vince) --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-16.*