# ToBeWise: In Startups and Life — Think Clearly. Decide Wisely. > Curated wisdom from great minds for personal and business success. (iPhone/iPad app by Michael McCafferty.) - Source: https://appshunter.io/ios/app/tobewise-in-startups-and-life/id1156018700 (this page in markdown: same URL + `.md`) - Developer: [Michael McCafferty](https://appshunter.io/developer/1156018699) - Category: Business, Education - Price: Free - Rating: 5.00/5 from 31 App Store ratings · 24 written reviews indexed - Age rating: 17+ - Requires: iOS 18.0 · 61 MB - Languages: American English - Released: 2016-09-30 - Data updated: 2026-08-12 - Monetization: free - User reviews in markdown: https://appshunter.io/ios/app/tobewise-in-startups-and-life/id1156018700/reviews.md ## What is ToBeWise? The wisdom of the ages is humanity’s most valuable asset. Now it’s yours. Discover timeless insights from history’s greatest thinkers and startup achievers, in their own words. Think clearly. Decide confidently. Act with purpose. Discover thousands of carefully curated insights across more than 200 topics in life and business. Search by subject or author, save favorites, create private collections, schedule reminders, explore related resources, and share the insights that matter (to text messages, facebook, Instagram, X, email, etc). ToBeWise™ — The right words at the right time. ## Key features - 2,000+ curated quotations - Wisdom from 922 historical figures - 177 topics covered - Classical and Startup Business collections - Automatic mode for passive learning - Customizable speed controls - Video deep dives on topics - Private collections for personal content ## Recent user reviews (10 of 24) All indexed reviews: https://appshunter.io/ios/app/tobewise-in-startups-and-life/id1156018700/reviews.md ### 5/5 — Fantastico!! *2026-08-07* I feel fortunate to be able to share the wisdom of the ages with my friends, my family, and my patients… and so easily. The best app on my phone! ### 5/5 — Outstanding..! *2026-06-23* What a great app..! If you set the notifications to send you a quote say every hour or two each morning, there are times when the tagline “the right words at the right time” really ring true and provide some insights that are very motivating. Suggest you try it for yourself. Can’t believe this is a free app..! ### 5/5 — Great app! *2026-05-13* It’s a great app! A large number of quotes easily sorted by topic or author. Don’t miss it! ### 5/5 — It works! *2026-05-12* I could spend years reading the books, but this app makes it easy to absorb the wisdom of the ages. ### 5/5 — Inspirational & refreshingly well designed. *2026-04-23* Many apps are simply over-engineered with every bell and whistle baked in which often resolves into non use or non-adoption. I have this app for one reason (to be re-energized and inspired on the spot and continuously) and this well crafted app does the trick beautifully. Love this app! Sent from my iPhone ### 5/5 — Daily Consistent Inspiration *2020-03-09* The quotes spur creativity and are fresh inspiration throughout the day to believe in yourself and your goals. ### 5/5 — Great source of inspiration! *2019-11-13* Love this app! Really like the wide variety of quotes, particularly the ability to see them by category or by top 100. ### 5/5 — Wise App *2019-11-13* What a useful app to have on my iPhone and iPad. I refer to it often for inspirational quotes and motivational musings. Having them easily accessible at my fingertips saves times searching for just the right words. Such a thoughtful and empowering app. Thank you! ### 5/5 — Bhjsiej181$ *2019-05-19* We all need a friendly and encouraging reminder to keep life in proper perspective and balance. Refreshing and easy to use app that sends quick and simple notes once, or several times a day at your choosing. Thoroughly enjoy! ### 5/5 — The best thoughts from histories greatest thinkers *2018-03-04* ToBeWise is a great app to stay smart and informed. The UX is very intuitive and easy to navigate, and I really enjoy getting the best thoughts from histories greatest thinkers in my notifications. ToBeWise provides a “random” bit of inspiration to boost my creativity throughout the day and I highly recommend it! ## Frequently asked questions about ToBeWise ### What is the main purpose of ToBeWise Pro? ToBeWise Pro aims to inspire, motivate, and educate users by providing access to wisdom from over 922 great minds across 177 topics. It is designed to help users gain an advantage in their journey to success in both life and business. ### How many quotes are available in ToBeWise Pro? ToBeWise Pro features a meticulously curated collection of 2,093 high-quality quotations, divided into a Classical Collection and a Startup Business Collection. ### Can I customize my learning experience with ToBeWise Pro? Yes, ToBeWise Pro offers speed controls allowing you to adjust the pace from meditative to rapid reading. You can also create private collections for your favorite content, topics, and links. ### Does ToBeWise Pro offer notifications? Yes, ToBeWise Pro provides scheduled notifications. You can opt for one notification per day for casual users or set a more robust schedule for selected topics or authors throughout the day, with customizable start and stop times. ### What devices is ToBeWise Pro available on? ToBeWise Pro is available on iPhone and iPad devices, making its wisdom accessible on the go. ### How often is ToBeWise Pro updated? The latest version of ToBeWise Pro is 75.0.1, and it was last updated on March 21, 2026. This indicates a commitment to ongoing development and improvements. ### What is the user sentiment for ToBeWise Pro? ToBeWise Pro has an excellent rating of 5.0 stars from 29 ratings, suggesting a very positive user experience and high satisfaction with the app's content and functionality. ### Is ToBeWise Pro suitable for younger users? ToBeWise Pro has an age rating of 17+, indicating that its content is intended for mature audiences. This is likely due to the complex nature of the business and philosophical topics covered. ## Version history (last 5 releases) ### 80.2.10 — 2026-08-11 1. Faster display of Startup Founders, Startup Ideas, Classical Philosophers, and Classical Ideas. 2. Improved Discover searches by dismissing the keyboard after results appear. 3. New screenshots in app store listing. ### 80.2.08 — 2026-08-09 1. upgraded Help. 2. Improved Apple Watch functionality. 3. Fixed bug in exact phrase search 4. fixed bug in display of insights ### 80.2.00 — 2026-08-06 1. app now checks if newer version is available and offers to update now. 2. minor fix to display of home screen insights. 3. this app now available on Mac devices with Apple silicon. ### 80.1.16 — 2026-08-05 1. new, more colorful, app icon. 2. bug fix for how insights are displayed on the home screen... a bug fix, can you believe there was a bug? ### 80.1.14 — 2026-07-31 • Added fully local, offline semantic “Ask” search. • Combined keyword and semantic search into one search box. • Added recent-question suggestions and clickable question ideas. • Ranked and filtered semantic results by relevance. • Added result counts and relevance percentages. • Corrected the initial Startup list and content. • Made insights and author biographies selectable and copyable. • Made admin deletions propagate reliably to phones during background refresh. • Added deletion reconciliation for users upgrading from earlier versions. --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-12.*