# Today Counts

> A simple, non-judgmental daily check-in for habit tracking and personal reflection. (iPhone/iPad app by Corey Rubin.)

- Source: https://appshunter.io/ios/app/today-counts/id6757729682 (this page in markdown: same URL + `.md`)
- Developer: [Corey Rubin](https://appshunter.io/developer/1868569391)
- Category: Health & Fitness
- Price: Free with in-app purchases
- Rating: 5.00/5 from 1 App Store ratings
- Age rating: 4+
- Requires: iOS 15.1 · 47 MB
- Languages: American English
- Released: 2026-02-17
- Data updated: 2026-06-01
- Monetization: freemium
- User reviews in markdown: https://appshunter.io/ios/app/today-counts/id6757729682/reviews.md

## What is Today Counts?

Today Counts — the 2-minute daily check-in for people too busy for complicated habit apps.

Life gets messy. Some days you crush it. Other days, you survive. Today Counts celebrates both.

THE PROBLEM WITH MOST HABIT APPS They shame you. Red X's. Broken streaks. Guilt notifications. They're designed for perfect people with perfect schedules—not real humans juggling work, family, and everything in between.

A DIFFERENT APPROACH Today Counts asks one simple question each evening: "What did you do today?" No judgment. No perfection required. Just honest reflection in under 2 minutes.

HOW IT WORKS

• Two Day Modes — "Normal Day" for when life cooperates. "Busy Day" when it doesn't. Both count.

• Flexible Habits — Track movement, hydration, fuel, rest, or create your own. Checkbox, numeric, or text—whatever fits.

• No Guilt Design — No red states. No broken streaks. No shame. Your "survival" days still build momentum.

• Daily Wisdom — Start each day with an inspiring quote from history's greatest minds. 365 unique quotes, one for every day.

• Gratitude Prompts — Optional daily gratitude questions to shift your perspective. 365 unique prompts that evolve with you.

• Gentle Celebrations — Close your day and receive personalized affirmations based on what you actually accomplished.

• See Your Progress — Weekly and monthly views show patterns without pressure. Fill in missed days anytime.

• Private by Design — No accounts. No social sharing. No data tracking. Your habits are your business.

PREMIUM FEATURES Upgrade for deeper insights, AI-powered monthly reflections, voice gratitude recording, and seasonal themes. Or enjoy the full free experience—we'll only gently remind you once a week.

BUILT ON SCIENCE, DESIGNED FOR HUMANS Inspired by Atomic Habits and behavioral research, Today Counts focuses on consistency over intensity. Small wins compound. Minimums matter. Progress beats perfection.

WHO IT'S FOR • Busy parents who can barely find 5 minutes • Professionals burned out by optimization culture
• Anyone who's quit habit apps because they felt like another to-do list • People who want accountability without anxiety

Today Counts isn't about becoming a different person. It's about noticing who you already are—and gently building from there.

Close your day. Count what matters. Start tomorrow fresh.

Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Privacy Policy: https://crubinproductions.github.io/todaycountssupport/privacy-policy.html

## Key features

- Two Day Modes (Normal/Busy)
- Flexible Habit Tracking
- No Guilt Design
- Daily Wisdom Quotes
- Gratitude Prompts
- Gentle Celebrations
- Private by Design

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Premium Monthly | $1.99 | per month |
| Premium Annual | $19.99 | per year |

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Premium Lifetime | $39.99 | one-time |



## Frequently asked questions about Today Counts

### What is Today Counts?

Today Counts is a 2-minute daily check-in app designed for simple habit tracking and reflection. It focuses on celebrating both good and survival days without judgment or guilt.

### Does Today Counts have ads?

No, Today Counts does not contain advertisements. The app is free to use with optional premium features available through subscription.

### What are the premium features in Today Counts?

Premium features include deeper insights, AI-powered monthly reflections, voice gratitude recording, and seasonal themes. These enhance the core experience for users seeking more advanced tools.

### How does Today Counts handle missed days?

Today Counts allows you to fill in missed days anytime, ensuring that your progress is accurately reflected without pressure. The app's design avoids broken streaks and shame.

### What kind of habits can I track with Today Counts?

You can track movement, hydration, fuel, rest, or create your own custom habits. The app supports checkbox, numeric, or text input for flexible tracking.

### Is my data private with Today Counts?

Yes, Today Counts is private by design. It requires no accounts, no social sharing, and no data tracking, ensuring your habits are your own business.

### What are the subscription costs for Today Counts?

Today Counts offers a Premium Monthly subscription for $1.99 and a Premium Annual subscription for $19.99. These plans unlock advanced features.

### What is the update frequency for Today Counts?

Today Counts was last updated on February 17, 2026, with version 1.0. Future updates will likely focus on refining features and adding new content based on user feedback.

## Version history (last 1 release)

### 1.0 — 2026-02-17

No release notes.

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-01.*