# Tona: Shade Match — Find your foundation shade.

> Find your foundation shade. (iPhone/iPad app by Emanuil Mladenov.)

- Source: https://appshunter.io/ios/app/tona-shade-match/id6770216320 (this page in markdown: same URL + `.md`)
- Developer: [Emanuil Mladenov](https://appshunter.io/developer/1884149036)
- Category: Lifestyle, Shopping
- Price: Free with in-app purchases
- Age rating: 4+
- Requires: iOS 15.1 · 50 MB
- Languages: English
- Released: 2026-05-22
- Data updated: 2026-08-09
- User reviews in markdown: https://appshunter.io/ios/app/tona-shade-match/id6770216320/reviews.md

## What is Tona?

The wrong foundation costs you twice - once at checkout, once in the bin.

41% of women buy the wrong shade online. Foundation shade systems don't translate across brands - the code that fits in one is meaningless in the next, and your favorite luxury shade has no obvious drugstore equivalent. You've felt this. You've returned. You've given up.

Tona ends it.

One photo. Every brand. Your color, decoded.

Open Tona, look at the camera, and within seconds you'll see your closest foundation shades across drugstore, mid-range, and luxury - each with its undertone, coverage, finish, and today's real price. Not last year's.

Take what you love. Skip what you don't.

Your Color Library is yours forever.

The shade you found in January is still here in July when your skin shifts. The luxury you splurged on in winter sits next to the drugstore alternative you scored for one-fifth the price. Tona becomes a personal record of your color across years, brands, and seasons.

EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Tona Pro – Weekly | $4.99 | per 7 days |
| Tona Pro – Annual | $29.99 | per year |
| Tona Pro | $9.99 | per month |



## Version history (last 5 releases)

### 1.0.7 — 2026-08-06

• Improved shade matching for selected brands
• Better foundation, concealer, and powder recommendations
• Improved overall app experience

### 1.0.6 — 2026-07-07

We’ve made your shade journey smoother, clearer, and easier to share.

Scan results now feel more natural, with simple match descriptions instead of percentages. Your product and shade names are also more consistent across scanning and shopping, so everything feels easier to follow.

And with the new Shade Passport card, you can share your perfect match in a more personal way.

### 1.0.5 — 2026-06-24

Check before you buy - Shopping Mode is here.

Open a brand, pick a product, and Tona instantly tells you which shade matches your scan. Built for the moment you're standing in Sephora, at the drugstore, or about to click checkout.

### 1.0.4 — 2026-06-13

UI improvements and minor bug fixes.

### 1.0.3 — 2026-05-29

Fixed minor UI issues

## Apps similar to Tona

| App | Rating | Price | Category |
| --- | --- | --- | --- |
| [GlowAI: Virtual Makeup Try-On](https://appshunter.io/ios/app/glowai-virtual-makeup-try-on/id6770524595) | — | Free | Lifestyle |
| [ShadeMatch](https://appshunter.io/ios/app/shadematch/id6761493944) | — | Free | Lifestyle |
| [Skin Tone: ShadeMatch Pro](https://appshunter.io/ios/app/skin-tone-shadematch-pro/id6760910446) | — | Free | Lifestyle |
| [Glowby: Vision Board Maker](https://appshunter.io/ios/app/glowby-vision-board-maker/id6753758035) | — | Free | Lifestyle |
| [Beautii: Makeup Try On & Scan](https://appshunter.io/ios/app/beautii-makeup-try-on-and-scan/id6761261064) | — | Free | Lifestyle |
| [STUN - Your skin, understood.](https://appshunter.io/ios/app/stun-your-skin-understood/id6749645548) | 5.0 (1) | Free | Lifestyle |

## More apps by Emanuil Mladenov

- [LogFast: Meal Planner](https://appshunter.io/ios/app/logfast-meal-planner/id6760369326)

All apps by Emanuil Mladenov: https://appshunter.io/developer/1884149036

---

*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-09.*