# Trax Retail

> In-store retail execution optimization using computer vision and mobile reporting. (iPhone/iPad app by Trax Image Recognition.)

- Source: https://appshunter.io/ios/app/trax-retail/id1092946346 (this page in markdown: same URL + `.md`)
- Developer: [Trax Image Recognition](https://appshunter.io/developer/1114390999)
- Category: Business
- Price: Free
- Rating: 4.30/5 from 2,076 App Store ratings · 26 written reviews indexed
- Age rating: 4+
- Requires: iOS 15.0 · 109 MB
- Languages: American English, Arabic, Azerbaijani, Khmer, French (France), Georgian, German (Germany), Greek, Hebrew, Indonesian and 15 more
- Released: 2016-07-24
- Data updated: 2026-08-21
- Monetization: freemium
- User reviews in markdown: https://appshunter.io/ios/app/trax-retail/id1092946346/reviews.md

## What is Trax Retail?

Trax Retail Execution is a solution that provides consumer goods manufacturers and retailers with unprecedented control and optimization of their in-store execution.
Reduce manual auditing time and maximise your sales at every point of sale.
 
Trax’s breakthrough mobile application is built on cutting edge computer vision algorithms unique to retail.  With an advanced camera application, Trax allows the field user to take high quality images of the store shelf, have it sent to our Trax cloud and within minutes the user is sent actionable real-time mobile reports on immediate corrective actions to be taken in the store.  The user friendly application delivers a robust range of reporting capabilities such as distribution, share of shelf, out of stocks, promotional presence, planogram compliance and more, with custom reports for both field users and supervisors.
 
Features also include: automated KPI calculations, task prioritization tools, reports highlighting gaps and opportunities, role-based task lists, targeted questionnaires and surveys, geo-located images, historical store data and offline reporting capabilities.

## Key features

- Real-time mobile reports
- Shelf analysis with computer vision
- Distribution and share of shelf reporting
- Out-of-stock detection
- Planogram compliance checks
- Automated KPI calculations
- Offline reporting

## What do users think of Trax Retail?

Overall sentiment: negative

**Pros**

- ✨ Easy to use
- 🚀 Quick to load

**Cons**

- 🐛 Crashes and freezes frequently
- ⏱️ Slow and unresponsive
- 🤔 Confusing and not user-friendly
- 📷 Difficulty capturing full displays
- 🗺️ Location button not working as expected

**Commonly reported bugs**

- Capture button not working
- Pictures not downloading properly
- App crashing after updates

**Most requested features**

- Front-facing camera support
- Better organization and navigation
- Improved reliability and stability

## Recent user reviews (10 of 26)

All indexed reviews: https://appshunter.io/ios/app/trax-retail/id1092946346/reviews.md

### 1/5 — Login difficulty

*2026-04-27*

When asked to re-login, this app has consistently been problematic. I am always forced to reset my password completely, and in that process often unable to do so because it asks for a password.

### 3/5 — SCANNING

*2026-03-28*

The app seems to be slow and catching up to the scanning. When you're scanning the app just stops and little circles are very slow. It's like the app can't catch up to the scanning process and so in that section and then I'll add it again then it seems to pick up the scanning process a lot quicker.

### 1/5 — Feedback

*2025-03-27*

Very difficult to navigate camera angle without multiple retakes in tight aisles…cannot capture full displays on an angle? Makes you lose the impact of the full display…I need pix of full displays for recaps and this tool has yet to capture the 350-700 case displays I’ve captured across 6 Woodmans in the past two days. Feeling the previous program we utilized was more effective at this point of my usage

### 1/5 — Slow & unresponsive

*2024-01-10*

Get kicked out of system mid survey. Slow between pictures. Freezes & cants reboot. Missing pictures.

### 1/5 — Trax app is not working for our CSM’s

*2022-06-23*

Worst app I have ever used, it is horrible. It has no functionality and it takes way more time than it should. Steve Annis should fix this for us, why isn’t he?

### 1/5 — Sales Reps

*2022-05-17*

There is no way to organize the app. After answering everything I still get told at the end that something is undone, but it doesn’t say what.

### 1/5 — It is clunky and difficult to use.

*2022-05-12*

I cringe every time it comes up for an audit. It does not flow smoothly, no reality of retail reality like narrow aisles and so on.

### 5/5 — Trax

*2022-04-15*

Easy to do

### 1/5 — Takes forever to load up

*2022-04-06*

My TRAX app takes forever to load up. That is if it loads up. I have to power down my phone numerous times and/or remove the app and reinstall it.

### 2/5 — Review for Trax app

*2022-02-08*

All due respect.  This is the most confusing app !!

## Frequently asked questions about Trax Retail

### What does Trax Retail Execution do?

Trax Retail Execution provides consumer goods manufacturers and retailers with tools to control and optimize their in-store execution. It uses computer vision to analyze store shelves from photos, delivering real-time reports on shelf conditions and actionable insights for immediate corrective actions.

### What are the key features of Trax Retail Execution?

Key features include real-time mobile reports generated from shelf photos analyzed by computer vision, detailed reporting on distribution, share of shelf, out-of-stocks, and promotional presence. It also offers automated KPI calculations, task prioritization, and offline reporting capabilities.

### Is Trax Retail Execution free to use?

The provided information indicates the app is 'freemium' and does not have in-app purchases or ads. This suggests there may be a free tier with limited functionality, with advanced features or full access likely requiring a paid subscription or license.

### What kind of reports can I get from Trax Retail Execution?

The app delivers a robust range of reporting capabilities, including distribution, share of shelf, out-of-stocks, promotional presence, and planogram compliance. Custom reports are available for both field users and supervisors, highlighting gaps and opportunities.

### Who is Trax Retail Execution designed for?

This solution is designed for consumer goods manufacturers and retailers who need to gain unprecedented control and optimization of their in-store execution. It helps field users and supervisors maximize sales at every point of sale by providing actionable data.

## Version history (last 5 releases)

### 1.61.0 — 2026-08-07

Bug fixes and performance improvements

### 1.60.1 — 2026-07-20

Bug fixes and performance improvements

### 1.60.0 — 2026-07-13

Bugs fixes

### 1.59.0 — 2026-06-26

Bugs fixes

### 1.58.0 — 2026-06-24

Bugs fixes

## Apps similar to Trax Retail

| App | Rating | Price | Category |
| --- | --- | --- | --- |
| [Clobotics Retail](https://appshunter.io/ios/app/clobotics-retail/id1589652732) | 1.6 (56) | Free | Business |
| [Zenput](https://appshunter.io/ios/app/zenput/id657230654) | 3.4 (84) | Free | Business |
| [HME Now](https://appshunter.io/ios/app/hme-now/id1364773030) | 2.3 (26) | Free | Business |
| [Omnitracs Mobile Manager](https://appshunter.io/ios/app/omnitracs-mobile-manager/id1405045252) | 4.6 (286) | Free | Business |
| [eTurns TrackStock](https://appshunter.io/ios/app/eturns-trackstock/id1272932266) | 4.2 (10) | Free | Business |
| [Apex Go.](https://appshunter.io/ios/app/apex-go/id1569072894) | 2.7 (29) | Free | Business |

## More apps by Trax Image Recognition

- [Trax Store Assistant](https://appshunter.io/ios/app/trax-store-assistant/id1420036395)
- [Scan Mania](https://appshunter.io/ios/app/scan-mania/id1540764114)

All apps by Trax Image Recognition: https://appshunter.io/developer/1114390999

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-21.*