# TRUEHOUR

> Financial operating system for equipment-based small businesses to calculate costs and price jobs. (iPhone/iPad app by TRUEHOUR.)

- Source: https://appshunter.io/ios/app/truehour/id6759004025 (this page in markdown: same URL + `.md`)
- Developer: [TRUEHOUR](https://appshunter.io/developer/1876285553)
- Category: Business
- Price: Free with in-app purchases
- Rating: 5.00/5 from 4 App Store ratings · 1 written reviews indexed
- Age rating: 4+
- Requires: iOS 15.0 · 16 MB
- Languages: American English
- Released: 2026-03-05
- Data updated: 2026-08-22
- Monetization: freemium
- User reviews in markdown: https://appshunter.io/ios/app/truehour/id6759004025/reviews.md

## What is TRUEHOUR?

TRUEHOUR is the financial operating system for equipment-based small businesses. Built for skid-steer operators, landscapers, owner-operator truckers, tractor owners, dozer crews, and small service contractors — it turns the cost of running your machine into a number you can actually charge against.
Most small operators undercharge because they don't know what their equipment really costs to own and operate. Fuel, depreciation, interest, insurance, repairs, tires/tracks, and overhead disappear into the noise — and so does your margin. TRUEHOUR makes those costs visible, accurate, and actionable.
TRUSTED METHODOLOGY, ADVANCED FOR YOUR BUSINESS TRUEHOUR's cost engine is built on the same Owning & Operating (O&O) calculation standard created by the U.S. Army Corps of Engineers for 70 years — a standard adopted by AGC, Caterpillar, AED, and AACE International as the gold standard for equipment cost calculation. Traditional O&O focused on machine-level costs only. TRUEHOUR adds the Business Overhead Center, automatically allocating business overhead across your fleet on a per-hour basis so your rate reflects the full cost of running your operation.
WHAT YOU GET • True Owning & Operating (O&O) cost per hour for every machine — using the trusted industry gold standard • Job estimating with equipment, vehicle, labor, materials, permits, subcontracts, and non-productive time • Real-time profitability engine: break-even rate, recommended rate, sensitivity analysis • Estimated vs. actual job tracking — finally know which jobs made money • AI cost guidance that suggests realistic ranges without ever overriding your inputs • Anonymized benchmark ranges from similar equipment • Machine health score (0–100) — utilization, downtime, repair patterns • End-of-year Schedule C tax summary, ready to hand to your accountant • PDF and CSV export for reports, estimates, and tax summaries • Mobile-first UI built for the job site — gloves, sunlight, one-handed use
FREE (BASIC) One machine, full O&O calculation, expense tracking, monthly/yearly reports, basic job estimating, Schedule C summary, AI cost-fill assistance.
TRUEHOUR PRO Unlimited machines, save/export/send job estimates, estimated vs. actual analysis, real-time profitability engine, enhanced AI insights, weekly reports, customer/lender-ready summaries, saved equipment templates, cloud backup, cross-device sync (iPhone, iPad, Android, desktop).
WHO IT'S FOR • New owner-operators pricing their first jobs • Micro-business contractors running 1–3 machines • Side-hustle equipment owners doing weekend work • Small fleet owners with 2–10 machines and employees • Anyone tired of broken spreadsheets and gut-feel pricing
PRIVACY & CONTROL TRUEHOUR never auto-fills your inputs. AI suggests; you decide. Benchmark contributions are anonymized and opt-in. Your data stays yours.
Know your true hour. Charge what you're worth. Keep what you earn.
Support: support@truehourapp.com
TERMS OF USE: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

## Key features

- True Owning & Operating (O&O) cost per hour
- Job estimating with all cost factors
- Real-time profitability engine
- Estimated vs. actual job tracking
- AI cost guidance
- Machine health score
- End-of-year tax summary

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| TRUEHOUR Pro | $14.99 | per month |
| TRUEHOUR Pro | $149.99 | per year |


## Recent user reviews (1 of 1)

All indexed reviews: https://appshunter.io/ios/app/truehour/id6759004025/reviews.md

### 5/5 — Game Changer

*2026-05-04*

This app was an eye opener. I had no idea of the things I was not including in my cost. Definitely was leaving money on the table with my bids, so it paid for itself already, I'd say...Light bulb moment. Building job estimates is freaking simple and pure genius. Also nice being able to have this app handy on my phone and laptop. Does everything I need as a owner-operator.

## Frequently asked questions about TRUEHOUR

### What is TRUEHOUR?

TRUEHOUR is a financial operating system designed for equipment-based small businesses. It helps users understand their true equipment operating costs to accurately price jobs and increase profitability.

### How does TRUEHOUR calculate costs?

TRUEHOUR uses a trusted industry gold standard for Owning & Operating (O&O) calculations, similar to those used by the U.S. Army Corps of Engineers. It incorporates fuel, depreciation, interest, insurance, repairs, and overhead into its calculations.

### What are the pricing tiers for TRUEHOUR?

TRUEHOUR offers a free basic plan for one machine with core O&O calculations and expense tracking. The TRUEHOUR Pro subscription, available for $14.99/month or $149.99/year, unlocks unlimited machines, advanced features like job estimate export, and cross-device sync.

### Can I use TRUEHOUR for job estimating?

Yes, TRUEHOUR provides comprehensive job estimating tools that include equipment, vehicle, labor, materials, permits, subcontracts, and non-productive time. The Pro version allows saving and exporting these estimates.

### Does TRUEHOUR have ads?

No, TRUEHOUR does not contain advertisements. The app is designed to be a focused tool for business management without ad interruptions.

### Is TRUEHOUR available on Android and iOS?

Yes, TRUEHOUR is available on iPhone, iPad, and Android devices, with cross-device sync available for Pro users.

### What kind of reports does TRUEHOUR provide?

TRUEHOUR offers monthly/yearly reports in the basic version, and weekly reports in the Pro version. It also provides an end-of-year Schedule C tax summary ready for accountants and customer/lender-ready summaries in the Pro tier.

### How often is TRUEHOUR updated?

The latest version of TRUEHOUR is 1.0.8 (25), and it was last updated on June 4, 2026. This indicates a consistent update schedule from the developer.

## Version history (last 5 releases)

### 1.0.9 (26) — 2026-08-03

* USACE Reality Check (Pro) — Compare your calculated Owning & Operating costs against official U.S. Army Corps of Engineers equipment rates for a trusted real-world benchmark.
* Security and privacy hardening across analytics and user-story data access.
* Patched critical third-party dependencies.
* Improved backend stability for sign-up and password-reset flows.
* General bug fixes and performance improvements.

### 1.0.8 (25) — 2026-06-04

Community Benchmarks are here. Opt in to anonymously contribute machine data and compare typical billing rates and operating costs from similar equipment in your region directly within Pricing Guidance and Job Estimates.

Improved Privacy Controls: A new onboarding experience clearly explains how benchmarks work, what data is shared, and how your information is protected. Your choice is saved and can be updated anytime in Settings.

Simplified Pro Upgrades: A clearer, more streamlined upgrade experience makes it easier to understand Pro features and unlock advanced tools.

### 1.0.7 (24) — 2026-05-29

Added "Rate TRUEHOUR" prompt to appear after certain activity milestones are met.

### 1.0.6 (23) — 2026-05-27

Bug fixes for estimates vs actual AI analysis, UI changes, and machine gate limits.

### 1.0.5 (19) — 2026-04-17

This update includes new features and bug fixes:

• Send job quotes to customers directly by email or text message, in addition to PDF.
• Fixed an issue where dismissed messages would reappear after signing out or switching devices.
• Stability and performance improvements.

Thanks for using TRUEHOUR.

## More apps by TRUEHOUR

- [TRUEHOUR Decision](https://appshunter.io/ios/app/truehour-decision/id6759505668)

All apps by TRUEHOUR: https://appshunter.io/developer/1876285553

## Related topics

[the pricing app contractor](https://appshunter.io/ios/topics/the-pricing-app-contractor)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-22.*