# TruNorthApp — Shop your values · Real data > Objective company ratings based on public records for value-aligned shopping. (iPhone/iPad app by Aron Rosenfield.) - Source: https://appshunter.io/ios/app/trunorthapp/id6775301458 (this page in markdown: same URL + `.md`) - Developer: [Aron Rosenfield](https://appshunter.io/developer/6775301460) - Category: News, Shopping - Price: Free with in-app purchases - Rating: 5.00/5 from 2 App Store ratings · 1 written reviews indexed - Age rating: 4+ - Requires: iOS 15.0 · 163 MB - Languages: English - Released: 2026-06-22 - Data updated: 2026-07-17 - Monetization: freemium - User reviews in markdown: https://appshunter.io/ios/app/trunorthapp/id6775301458/reviews.md ## What is TruNorthApp? WHAT YOU BUY MATTERS — TruNorth shows you how every brand really behaves, using public records, not opinions. We track 12,000+ companies and grade ~2,900 of them across 9 categories that consumers actually care about: • Political donations • Environmental enforcement • Labor practices • DEI & social equity • Charitable giving • Animal testing • Firearms policy • Data privacy • Executive pay ratio EVERY GRADE IS AUDITABLE Every score comes from public databases — SEC EDGAR, FEC, OSHA, EPA, CFPB, NHTSA, NLRB, OpenFDA, and many more. No editorial opinions. No vibes. PERSONALIZED FOR YOUR VALUES Take the 45-second values Match once. Every brand grade rebalances to match what YOU care about. A user who cares about climate sees different scores than someone who cares about labor practices. IN-STORE BARCODE SCANNER Scan any product in the store. Get the verdict in 2 seconds before you pay. FREE The core experience is free. Browse 12,000+ companies, take the values Match, see letter grades, scan barcodes. TruNorth Pro ($1.99/mo or $14.99/yr) unlocks personalized scoring, per-grade citations, the full sources directory, and the weekly digest. NO ADS · NO AFFILIATE LINKS · NO SELLING YOUR DATA If you've ever wanted to align your shopping with your values but didn't want to take any company's word for it, TruNorth is built for you. — Aron, founder Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ ## Key features - Objective company grading - Personalized value matching - In-store barcode scanner - Auditable scores from public data - 12,000+ companies tracked ## Pricing and in-app purchases Base price: Free. **Subscriptions** | Subscription | Price | Period | | --- | --- | --- | | TruNorth Pro · Annual | $14.99 | per year | | TruNorth Pro · Monthly | $1.99 | per month | ## Recent user reviews (1 of 1) All indexed reviews: https://appshunter.io/ios/app/trunorthapp/id6775301458/reviews.md ### 5/5 — Very Insightful *2026-06-28* I downloaded this on a whim and ended up rethinking a few things I buy every week. The whole point is lining your spending up with what you actually care about, and it backs that up with real data on the companies instead of vague feel-good labels. A couple of brands I'd quietly trusted for years turned out to be nothing like I assumed. It's the rare app that changes how you act, not just what you know. Worth it if you've ever wondered where your money is really going. ## Frequently asked questions about TruNorthApp ### What is TruNorthApp? TruNorthApp provides objective company ratings based on public records across categories like political donations, environmental enforcement, and labor practices. It helps users align their shopping with their personal values. ### How does TruNorthApp get its data? All company scores are derived from public databases such as SEC EDGAR, FEC, OSHA, and EPA, ensuring transparency and avoiding editorial opinions. ### Can I personalize the company scores? Yes, TruNorthApp offers a 45-second 'values Match' that rebalances brand grades to reflect what you care about most, such as climate or labor practices. ### Does TruNorthApp have ads? No, TruNorthApp is ad-free and does not use affiliate links or sell user data. The core experience is free, with an optional Pro subscription for enhanced features. ### What are the subscription options for TruNorthApp? TruNorthApp offers a Pro subscription for $1.99 per month or $14.99 per year. This unlocks personalized scoring, per-grade citations, the full sources directory, and a weekly digest. ### Is TruNorthApp available on Android? Based on the provided data, TruNorthApp is currently supported on iPhone and iPod. Information about Android availability is not specified. ### How often is TruNorthApp updated? TruNorthApp was last updated on June 23, 2026, with version 1.0 released on June 22, 2026. This indicates recent activity and ongoing development. ### What is the age rating for TruNorthApp? TruNorthApp has an age rating of 4+, making it suitable for a wide range of users. This rating suggests content is generally appropriate for young children. ## Version history (last 2 releases) ### 1.1 — 2026-07-10 See grades the moment you open the app • Every graded brand now shows its real letter grade right away — no quiz required. Take the 45-second Match anytime to personalize it to your values. • Grades are easier to read at a glance: A teal · B green · C gray · D amber · F red. Better in-store flow • Can't scan? The scanner now offers "Search by name instead" — no more dead-ends. • Tap any ungraded brand to get notified the moment we grade it. Share with the receipts • Sharing a brand leads with its grade plus a real public-record citation. Your Basket, your way • Log and edit how much you redirect per switch, delete mis-logged switches, and watch your "Redirected $/mo" update live. Plus dozens of fixes: layout/zoom glitches, a Filters crash, and free users no longer burn their daily view on ungraded brands. ### 1.0 — 2026-06-23 No release notes. --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-07-17.*