# TRUSTe > Control targeted ads and share ad preferences with advertisers. (iPhone/iPad app by TRUSTe.) - Source: https://appshunter.io/ios/app/truste/id551047372 (this page in markdown: same URL + `.md`) - Developer: [TRUSTe](https://appshunter.io/developer/551047375) - Category: Utilities, Productivity - Price: Free - Rating: 3.50/5 from 14 App Store ratings · 14 written reviews indexed - Age rating: 4+ - Requires: iOS 8.0 · 6 MB - Languages: American English - Released: 2012-08-21 - Data updated: 2026-06-10 - Monetization: free - User reviews in markdown: https://appshunter.io/ios/app/truste/id551047372/reviews.md ## What is TRUSTe? The TRUSTe privacy app allows you: - To notify advertisers that you want to opt-out of behaviorally targeted ads on your mobile device (apps & browser). - To share data in a safe manner about the types of ads you want to see directly with advertisers. With our app If you elect to opt-out of targeted ads (no cookies), you will continue to see ads, but advertisers will no longer target you based on your mobile web and app usage. If you continue to receive targeted ads, you can let the advertiser know what type of ads you do and do not want to see. Download the TRUSTe App today, and take control of your online advertising experience! ## Key features - Opt-out of behavioral targeted ads - Control ad targeting on apps and browser - Share ad preferences with advertisers - Manage online advertising experience ## Recent user reviews (10 of 14) All indexed reviews: https://appshunter.io/ios/app/truste/id551047372/reviews.md ### 1/5 — Two years since update. Only covers 20 companies *2019-12-28* This is a pathetic excuse for an opt out app. I tried it because the website was horrible. Most of the sites require that you visit them personally, individually one by one, and read through a complicated opt-out process that often doesn’t work and usually you can’t even find the instructions. This app does not make that any easier. It is clear that there is no oversight being offered to ad companies to force them to be compliant with consumer privacy regulations. ### 1/5 — testing testing does this work????? *2018-02-09* just downloaded does nothing, tap on the app goes to Truste screen then it closes. ### 3/5 — Easy set up *2017-09-15* Super easy to set opt-outs and select or not select interests. Have not had long enough to see if it influences ads targeted to me. ### 1/5 — Doesn't work *2017-07-08* I just downloaded the TRUSTe app on my iPad mini and the IOS is current. When I clicked on the Icon, the TRUSTe app screen displayed and that was all. I tried touching the screen in several places and eventually the TRUSTE screen just disappeared. I sure am glad to did not pay for this. Another strange thing. When I clicked on support is seems that TRUSTe is now TrustArc. I'm disappointed this app doesn't work because it has some features I've been looking for. ### 5/5 — Happy Consumer *2014-06-21* FANTASTIC app. that finally puts ad preference control in the user's hands. ### 5/5 — Finally, more choices around ads *2014-06-19* Happy to see opt-out choices for those that don’t like ad tracking, but also like the fact that I can filter ads. in some cases, I just don’t want to see continuous ads for products I will never buy, but wouldn’t mind ads for something I am interested in (assuming I have to see ads in some way shape or form). Look forward to future versions and more features…. ### 5/5 — Great app! *2014-06-19* No more unwanted ads! ### 5/5 — Stickin' it to the man *2014-06-19* Eliminating targeted ads is awesome. ### 5/5 — Pretty darn cool! *2014-06-19* Great app! Love setting my ad preferences. Customization is great. Seriously simple to use. Great job! ### 5/5 — Awesome app to manage your ad preferences *2014-06-17* Great app, easy way to manage ad preferences. ## Frequently asked questions about TRUSTe ### What is TRUSTe? TRUSTe is a utility app that allows users to opt out of behaviorally targeted ads on their mobile devices and share their ad preferences with advertisers. ### Does TRUSTe have ads? No, TRUSTe does not contain advertisements. The app is free to download and use without any ad interruptions. ### What devices does TRUSTe support? TRUSTe is available for iPhone, iPad, and iPod devices. ### What is the age rating for TRUSTe? TRUSTe has an age rating of 4+, making it suitable for a wide range of users. ### How often is TRUSTe updated? The latest version of TRUSTe is 2.4.2, which was last updated on October 19, 2017. The app was initially released on August 21, 2012. ### What is the user rating for TRUSTe? TRUSTe has an average rating of 3.5 stars based on 14 ratings. ### Can I still see ads if I opt out with TRUSTe? Yes, if you opt out of targeted ads, you will continue to see ads. However, advertisers will no longer target you based on your mobile web and app usage. ### How can I share my ad preferences with advertisers using TRUSTe? The TRUSTe app allows you to share data directly with advertisers about the types of ads you want to see, giving you more control over your advertising experience. ## Version history (last 5 releases) ### 2.4.2 — 2017-10-19 This app has been updated by Apple to display the Apple Watch app icon. Updated privacy policy Updated terms of use ### 2.4 — 2017-03-01 - fixes and improvements - limit ad tracking messaging ### 2.3 — 2016-03-21 - Internal SDK update - Fixes and enhancements ### 2.1 — 2014-06-27 - New Ad Relevance Index dashboard - Internal fixes and enhancements ### 2.0 — 2014-06-07 - Added support for user ad interests - New dashboard for your advertising preferences summary - Complete UI overhaul - Change name to TRUSTe ## Apps similar to TRUSTe | App | Rating | Price | Category | | --- | --- | --- | --- | | [Chiles Propane](https://appshunter.io/ios/app/chiles-propane/id6444369750) | — | Free | Utilities | | [HTTPS Only for Safari](https://appshunter.io/ios/app/https-only-for-safari/id1447929601) | 5.0 (6) | $2.99 | Utilities | | [AppChoices](https://appshunter.io/ios/app/appchoices/id894822870) | 2.4 (337) | Free | Utilities | | [Mobile Service Test](https://appshunter.io/ios/app/mobile-service-test/id1384196273) | — | Free | Utilities | | [OpenWrap SDK App](https://appshunter.io/ios/app/openwrap-sdk-app/id1499436635) | 5.0 (1) | Free | Utilities | | [WholesaleXpress](https://appshunter.io/ios/app/wholesalexpress/id1094310541) | 5.0 (1) | Free | Utilities | --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-10.*