# truvalyou — Support Your Values

> App to discover and support brands aligned with personal values. (iPhone/iPad app by Jajit PTE. LTD..)

- Source: https://appshunter.io/ios/app/truvalyou/id1596541888 (this page in markdown: same URL + `.md`)
- Developer: [Jajit PTE. LTD.](https://appshunter.io/developer/1570440030)
- Category: Lifestyle, Social Networking
- Price: Free
- Rating: 4.60/5 from 8 App Store ratings · 2 written reviews indexed
- Age rating: 12+
- Requires: iOS 12.0 · 54 MB
- Languages: American English
- Released: 2021-12-12
- Data updated: 2026-06-10
- Monetization: free
- User reviews in markdown: https://appshunter.io/ios/app/truvalyou/id1596541888/reviews.md

## What is truvalyou?

We make it easy to support brands that align with your values and avoid the ones that do not, all in one easy to use app.

How It Works
-Follow your values, including Climate Change, Human Rights, Racial Equality, Feminism, LGBTQIA+, Sustainability, and many more!
-Receive personalized ratings for 2,000+ brands indicating how aligned they are with your values.
-Shop from brands that share your values and avoid the rest.
-Discuss your values and engage with our fast-growing user community.

Our Mission
We’re on a mission to make belief-driven buying the new normal, this means empowering consumers to shop from brands that align with their specific values and avoid the rest. 

Our Principles
1. Neutrality - We are not here to tell you what values you should believe in. All values in the app are created and maintained by our user community. If you do not see a value to support, create it!
2. Privacy - We believe all of our users have the right to privacy and safety. We will never share your personal data with advertisers or any other third-parties. Information including your name, email address, and value preferences will not be shared with other users unless you share it yourself.
3. Transparency - We are here to make the process of purchasing goods and services as clear as possible.  All companies within the app are subject to the same scrutiny and we will not omit details to make them look better or protect them.

About Us
Founded in 2021, truvalyou was created by Jesse Young and Matthew Chadderdon to empower consumers to make more-informed buying decisions that align with their individual values and preferences.

If you have any questions or concerns, please contact us at support@truvalyou.com

## Key features

- Support diverse values (Climate Change, Human Rights, etc.)
- Personalized brand ratings
- Shop from value-aligned brands
- Engage with user community
- Create custom values
- Privacy-focused data handling

## Recent user reviews (2 of 2)

All indexed reviews: https://appshunter.io/ios/app/truvalyou/id1596541888/reviews.md

### 5/5 — A good start.

*2022-07-25, version 1.1.9*

More values needed.  Recommendations for alternate companies needed.

**Developer response:** Thanks for the rating and feedback! We are working hard to bring more values and features such as alternate brand recommendations into the app.

### 2/5 — Pro Wokeism

*2022-06-07, version 1.1.0*

Supports a wide variety of woke/liberal causes. 

Pro First Amendment? Forget it. 

Pro Second Amendment? Nope.

Pro Life? Nada.

**Developer response:** Hi WA writer!  Sorry you felt this way about the community groups in their current state.  All value groups are based off the users requesting groups and requesting to moderate them.  We're more than happy to create value groups for the items you have listed if you're willing to help moderate (or provide us the data to enter for you).

## Frequently asked questions about truvalyou

### What is truvalyou?

truvalyou is a lifestyle app that helps you discover and support brands aligning with your personal values, such as sustainability or human rights. It provides personalized ratings for over 2,000 brands and fosters a community for belief-driven buying.

### How does truvalyou rate brands?

The app provides personalized ratings for over 2,000 brands based on how aligned they are with your chosen values. These values are created and maintained by the user community, ensuring a diverse and community-driven approach.

### Can I create my own values in truvalyou?

Yes, truvalyou emphasizes neutrality and allows users to create their own values if they are not already present in the app. This empowers users to define what matters most to them.

### Is my personal data safe with truvalyou?

truvalyou prioritizes user privacy and safety, stating that personal data will never be shared with advertisers or third parties. Information like your name, email, and value preferences are not shared with other users unless you choose to share them.

### What devices does truvalyou support?

truvalyou is available on iPhone, iPad, and iPod devices. It is designed to be accessible across Apple's mobile ecosystem.

### How often is truvalyou updated?

The latest version of truvalyou is 1.3.3, which was last updated on October 4, 2022. This indicates a relatively active development cycle since its release in December 2021.

### What is the age rating for truvalyou?

truvalyou has an age rating of 12+. This suggests that the content and features within the app are considered appropriate for users aged 12 and older.

### Does truvalyou have ads?

The provided data does not specify whether truvalyou contains advertisements. However, it is listed as free with no in-app purchases, suggesting a focus on user experience without monetization through ads or purchases.

## Version history (last 5 releases)

### 1.3.3 — 2022-10-04

Features/Changes:
 - Twitter Handles added to Companies
 - Hashtags added to Values

Bug Fixes:
 - Misc bug fixes.

### 1.3.0 — 2022-09-22

Features/Changes:
 - Shopping Inspector added.  Track your shopping history and whether your money is being spent to support or against your values!
 - Improved email sign-up/login process.
 - General performance improvements.

Bug Fixes:
 - Misc bug fixes.

### 1.2.0 — 2022-09-01

Features/Changes:
 - Email login via passwordless link available
 - Linked social logins by email
 - Improved scoring algorithm
 - Revised onboarding for easier account setup
 - Ability to delete a comment you have created
 - Added the option to Report Abusive Users
 - Added capability to Block/Unblock User(s)

Bug Fixes:
 - Improved sign-in error messages, removed endless alert dialogs.
 - Misc bug fixes.

### 1.1.13 — 2022-08-19

Features/Changes:
 - Value Company list now allows links to be tapped.
 - Increased tappable area on Social Bar interactions.
 - Increased tappable area to clear search.
 - Upgrading routing for better deep linking experience.
 - Improved response of search results.
 - Package upgrades for better performance.
 - Improved login screen UI.
 - Improved screen transitions.

Bug Fixes:
 - Link Preview displays correctly immediately after posting.
 - Corrected wording when a user likes a post with others.
 - Updates to help stop duplicate posts.
 - Misc bug fixes.

### 1.1.9 — 2022-07-13

Features/Changes:
 - Added "Why" a company is listed as support/avoid in many Value Profiles.
 - Added hints to guide first time users.
 - Delete account available.

Bug Fixes:
 - Loading screen issue during profile creation
 - Misc bug fixes

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-10.*