# U By Emaar - Loyalty & Rewards — user reviews > 43 indexed App Store user reviews of U By Emaar by Emaar Technologies, rated 4.80/5 from 2,176 ratings. - Source: https://appshunter.io/ios/app/u-by-emaar-loyalty-and-rewards/id1505755057/reviews - App overview in markdown: https://appshunter.io/ios/app/u-by-emaar-loyalty-and-rewards/id1505755057.md - Rating breakdown: 5★ 2,004 · 4★ 85 · 3★ 18 · 2★ 17 · 1★ 52 ## What do users think of U By Emaar? Overall sentiment: negative **Pros** - 👍 Good quick app - 👍 Best service - 👍 Simple and effective - 👍 Excellence - 👍 Great service and food **Cons** - 🐛 Unclear and dysfunctional app - 🐛 Loyalty program not working - 🐛 Slow in calculating points and no communication - 🐛 Receipts often rejected without reason - 🐛 Loyalty status and discounts reduced over time - 🐛 App crashes and is user-unfriendly **Commonly reported bugs** - Can't login with existing account - Scanning receipts is problematic - App not working after updates **Most requested features** - Automatically register points for hotel bookings - Add more retailers to the loyalty program - Improve app stability and user experience ## Newest reviews (10 of 43) ### 3/5 — U By Emmar Loyalty *2025-12-12* I don’t see much benefit from U by Emaar as I can’t utilize my points towards shops or hotel rooms, also very slow in calculating points, no newsletter or communication updates. ### 2/5 — Loyalty membership not working *2023-12-06* Booked twice but didn’t get any point! ### 3/5 — Upoints redeem *2022-10-24* My card often does not work when I want to redeem my points!! ### 2/5 — Overall a polished app - needs improvement *2022-08-08* This is a polished app but it needs improvements. If you book a hotel through the app and then check out, the app should automatically register those points without the customer having to check with the hotel. I made a hotel booking through the app checked in with the app but the hotel still required ID pictures and my u by emaar account wasn’t listed on my reservation (even though I did it through the app). When I checked out I was told I’d get the points 24/72 hours later - a week went by nothing. Had to manually call U by Emaar and give them my hotel details. All this should’ve been automatically done *in* the app! ### 5/5 — Great service *2022-03-20, version 5.4.7* Thanks for service food amazing drinks too special thanks for Mohamed great service ### 3/5 — Not cooperative app *2022-01-09* The whole concept is too complicated and confusing. Even on the Dubai mall app they try to reject applications always. ### 1/5 — Paying to ask people to download *2021-11-28* The app is being forced down our throats ### 5/5 — Address fujairah *2021-10-02* Very helpful persons in the reservation ### 1/5 — Can’t Login with Original Account *2021-07-21* I already have an account but it keeps making create one. But when I create one my account is already registered so I can’t even use the app anymore. Who are the retards that designed this “new” app that forced us all to upgrade? I have about 20k points that are just stuck there. **Developer response:** Thank you for your feedback. We have shared your concerns with our teams and will continue to work on improving your experience. If you are still facing an issue to login to the app please reach out to our call centre team on 800-loyalty (within the UAE) to be assisted right away with resetting your password via an OTP which should help you log in back to your original account. ### 2/5 — Scanning a receipt *2021-07-17, version 4.8* It’s been few days I am trying to scan a receipt it keeps taking me to enter phone number and then password, also when scanning long receipt, there’s an option to scan long or short, however, it doesn’t enable me to take 2 photos for long receipt. Not impressed ## Most critical reviews (10 lowest-rated) ### 1/5 — Exclusion of Dubai mall *2026-05-22, version 6.3.10* To scan a receipt you are required to choose the place of purchase from a list that is already provided by the App. It is very frustrating that one of the largest Emmar retail place is not included in the list. Why Dubai mall is not included?? ### 1/5 — Locked to four countries only! *2026-01-26* This app can be used only by four nationalities. If you’re not a citizen of UAE, Turkey and two more irrelevant countries then you are SOL. Booked a stay at Beach Resort but with those exclusionary approach - it will be my first and last stay at your properties. Good luck ### 1/5 — How can we redeem ??? *2025-04-26* Please guide me to redeem the points.where we can redeem? ### 1/5 — Unclear *2025-02-22* We were told of this app since we have a residence at the address Istanbul however when registering it only give 3 countries of residence as options so it doesn’t do anything for those outside these countries ### 1/5 — Dysfunctional *2024-06-30, version 6.0.8* Most receipts are rejected without reason. You have to enter the amount and several other categories of information. It’s designed to make it difficult to earn points. Share application is much better and designed for customers. ### 1/5 — Useless *2023-03-31, version 5.7.9* Hasn’t worked since the update, no points have been added in over 6 weeks yet use the card often ### 1/5 — Update Issues *2023-03-23, version 5.7.9* This update isn’t working - I can’t scan my receipts and it keeps timing me out and logging me out - please fix - normally good ( I’m on iOS) ### 1/5 — No longer of Value *2022-08-21, version 5.5.1* Unfortunately, you lose your status over time if you don’t use the card. The percentage discount assigned to each card has decreased, yet prices at venues have gone up. Not as competitive as other loyalty groups in the UAE. ### 1/5 — Terrible rewards program , they keep reducing the rewards *2022-06-26* Was originally a fan of the loyalty program , but they twice reduced the discounts and points ! First I got demoted from gold to silver for no reason. Then they reduced the F&b discount from 20% to 10%. I invested so much money into growing my rewards and my status, only to be duped overnight . Several of my friends have the exact compliant. I wouldn’t recommend this loyalty program. Not only are the venues limited, the discounts are not competitive anymore and most importantly , drastically changing terms on long time members speaks volumes of how much they care about their customers . Good luck ! ### 1/5 — Extremely poor application *2021-12-07, version 5.3.5* If there was less than 1* i would rate this app less than 1*! Extremely user unfriendly, poor design, crashes none stop, not to mention that the reward program is waste of time and energy! Don’t even bother this is yet another attempt of NBD to get you signed for another CC! Very few retailers are part of this program so points are useless. Avoid ## Most praised reviews (10 highest-rated) ### 5/5 — Gives free rewards *2026-01-21* Hi it helped me earn loads of points everywhere I go ### 5/5 — Best service !! *2025-02-17* Khemraj and abass were so accommodating and the vibe and food was phenomenal!! Definitely will be back ### 5/5 — Good quick app *2025-01-19* Easy to book. Many options. Thank you for having this setup ### 5/5 — Nbd is my thing *2023-08-01* An now u by emaar is like get some change for whatever you buy in these new fancy malls. ### 5/5 — Buffet *2023-04-04, version 5.7.9* The palace hotel ### 5/5 — Simply amazing *2023-03-18, version 5.7.7* Simple effec ### 5/5 — Excellence *2022-10-19, version 5.6.1* Best place on this planet ### 5/5 — The best customer service I ever had *2022-08-20* Definitely I will come back at this hotel and I highly recommend it thank you for your service ### 5/5 — F *2022-04-30* Great service view amazing thanks mohamed for your kind service ### 5/5 — Issue in login *2022-04-06* I already have account. But I’m not able to login through the app. --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-30.*