# Unfold: Reels & Story Maker — user reviews > 2,023 indexed App Store user reviews of Unfold by Squarespace, Inc., rated 4.90/5 from 158,494 ratings. - Source: https://appshunter.io/ios/app/unfold-reels-and-story-maker/id1247275033/reviews - App overview in markdown: https://appshunter.io/ios/app/unfold-reels-and-story-maker/id1247275033.md - Rating breakdown: 5★ 145,737 · 4★ 7,416 · 3★ 2,533 · 2★ 883 · 1★ 1,925 ## What do users think of Unfold? Overall sentiment: neutral **Pros** - 🚀 Aesthetically pleasing templates - 👍 Easy to use interface - 🚀 Quick story creation - 💡 Unique and creative layouts - 🚀 Seamless Instagram integration **Cons** - 🐛 Frequent app crashes - 🐛 Unreliable video handling - 🐛 Quality loss on exported images - 🔒 Paid features locked behind subscription - 🐛 Inconsistent user experience **Commonly reported bugs** - Inability to restore previously purchased templates - Sudden loss of access to paid features - Syncing issues across devices - Inconsistent performance on older devices **Most requested features** - Ability to customize text formatting and colors - Option to resize and reposition elements within templates - Improved organization and navigation of purchased templates - Integration with other social platforms beyond Instagram - Higher quality video and image export options ## Newest reviews (10 of 2,023) ### 2/5 — a little gutted *2026-08-03, version 8.161.0* my app updated this morning without realizing, and after years of using for personal socials there are now serious pay walls that prevent even basic creation and edits. i’ve always bought subscriptions just for client work, while maintaining a free account for my own socials, but i’m pretty sad I’ll now need yet another lock-in subscription for such simple usage. has been a great tool for me over the years, but feel pretty frustrated to now pay for things that have always been available for standard users. ### 3/5 — Editor Not very user friendly *2026-08-02, version 8.161.0* It’s very buggy and the options are very limited. Honestly there are too many other apps that can do what they do ### 4/5 — I like it, but it’s restrictive *2026-07-09, version 8.161.0* Maybe I need to learn to work in it better, but I’d like the option to change a story into a post or a reel without having to change the design altogether. I pay for the yearly subscription and I would like more font varieties and maybe more editing options such as highlights for text, text animations, and more music choices. I’d also like to see more options for holidays and special occasions. Overall, I do love this app and don’t plan on getting rid of it any time soon! ### 2/5 — Reels problem *2026-06-14, version 8.159.0* This used to be a great content creation app, but now it’s close to useless for making reels from scratch. It strips away the original audio no matter what you do- even if you make sure the clip isn’t muted. It seems like such an easy issue to fix, yet as it stands, the only sound option for reels is choosing something from their library of awfully sounding tracks. ### 4/5 — Any Updates? *2026-05-25, version 8.159.0* This is one of my favorite content creation tools but I feel like there hasn’t been any updates in a while… Resting on laurels? 🤔 ### 2/5 — I can’t cancel my subscription *2026-05-05, version 8.158.0* Barely used and now that I want to cancel it I can’t find the option. Not very transparent. Please help me cancel it. ### 2/5 — Text options *2026-04-20, version 8.157.0* Why can’t we bold an individual word in a sentence? Instead it bolds the entire sentence. Please improve this! ### 2/5 — Atualização *2026-04-08* Nossa… o que aconteceu com o app? Piorou muito ! Eu amava:/ **Developer response:** If you're running into any issues, please contact us using the Support tab in the Unfold app. Our team is ready to look into this with you. ### 3/5 — Conexão com o facebook/instagram *2026-04-05* FALHA TODA VEZ. Toda vez. Mesmo fazendo tudo certo, o app não conecta, e é uma chatisse. Tem que ficar fechando e abrindo o app, uma luta. **Developer response:** Thank you for your review, Livi. We're sorry to hear of the trouble you're having with the app. Please contact our Customer Support team at appreviews@squarespace.com and include any relevant information about the issue you're experiencing. This will help us to speed up the troubleshooting process. ### 1/5 — Greedy *2026-03-22, version 8.155.1* Use to be a really good app for editing. Now just like the other slop on this app store, you need to pay for a subscription just to remove a watermark. ## Most critical reviews (10 lowest-rated) ### 1/5 — Used to be free *2026-08-27, version 8.162.0* Now it’s a money grabbing app like every single one in the App Store. Don’t waste your time ### 1/5 — Watermark *2026-08-07, version 8.162.0* I paid money for certain lay outs a long time ago. Now they have watermarks on them even though I paid for them, and I have to pay even more money now for a subscription despite having already paid for what I wanted out of the app. Money down the drain. ### 1/5 — What happened to this app *2026-07-25, version 8.161.0* I haven’t used Unfold in a while and opened it today. Didn’t realise they were bought by squarespace. Now everything is locked behind a paywall, the most basic layouts are not usable. Overall navigation is hard, I struggled to find my way around. I remember using unfold a couple of years ago and it was the total opposite experience of this one. Sad to see another small business having been sold to a big player who then ruined it. ### 1/5 — downhill *2026-07-25, version 8.161.0* the pictures look clear when editing but after you save it, it’s blurry :/ ### 1/5 — horrível *2026-07-17* simplesmente não funciona mais **Developer response:** Sorry to hear you're having trouble with the Unfold app. Please contact our Customer Support team using the Support tab in the app or via our intake form: https://help.unfold.com/hc/requests/new Using the form helps us gather important support details and speeds up the troubleshooting process. Please let us know if we found a solution for you in an updated review. ### 1/5 — Not allowing device save *2026-06-29, version 8.160.0* Not allowing me to save my project on my device save. I request a refund. I haven’t been able to save any project I’ve made ### 1/5 — Asking for Reviews All Yhe Time *2026-06-21, version 8.159.0* Great app but asks for reviews every time I open it! Give it a break!! ### 1/5 — Impossible to log in *2026-06-07, version 8.159.0* I’m just spending way too much time trying to log into this app. I keep doing the exact same thing over and over again, and somehow it only works on like the sixth try. It’s insanely frustrating. This has happened multiple times already. The app logs me out, and then the same hell starts all over again. I just don’t have the energy for this anymore, so goodbye. ### 1/5 — No free features anymore *2026-05-14, version 8.158.0* This app used to be good, now they won’t let me download one of my own photos against just a white backdrop.. not everything needs to be paid, sir. Deleted. ### 1/5 — Enganação *2026-03-29* Vendem uma assinatura Plus que restringe vários modelos, inclusive quantidade de quadros no Carrossel. Não assinem. Inútil para mim. Quero meu dinheiro de volta **Developer response:** Hi there, we're sorry to hear you've had a negative experience with the Unfold app. Please contact our Customer Support team using the Support tab in the app or via our intake form: help.unfold.com/hc/requests/new Using the form helps us gather important support details and speeds up the troubleshooting process. Please let us know if we found a solution for you in an updated review. ## Most praised reviews (10 highest-rated) ### 5/5 — Super efficient *2026-07-29, version 8.161.0* I haven’t used much apps like this this was my first and I can’t complain I love simple modern layout and this app seems to have what I’d need it make unique stories amount other things. ### 5/5 — Love the features *2026-07-13, version 8.161.0* Would love more new reel templates ### 5/5 — Great price *2026-07-13, version 8.161.0* Great app + great monthly price - totally worth it! ### 5/5 — The app I use the most *2026-07-12, version 8.161.0* If your looking for a good app to edit your photos , unfold is quick and easy . Love how it guides you with so many templates to choose from. ### 5/5 — So Stylish *2026-07-09, version 8.161.0* I’ve used this app for years now, I love how stylish and rich it makes my posts! I use it for every post and let’s not talk about using it for an elegant flyer or magazine post. I only wish they would update more but it’s still pretty fly either way. ### 5/5 — Amazing *2026-06-05, version 8.159.0* Great ### 5/5 — Subscription *2026-05-19, version 8.159.0* I like it ### 5/5 — Templates *2026-05-19, version 8.159.0* I really love how you’ve clearly filtered them!! Great work👏 ### 5/5 — Absolutely love this app *2026-04-22, version 8.157.0* Absolutely love this app for its creative templates and easy to use navigation ### 5/5 — Easy to use *2026-04-02, version 8.156.1* Plenty of variations to work with. The prices are kinda confusing though. --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-05.*