# UP — no ads — if you're good enough > One-touch obstacle avoidance game with a unique ad reduction system. (iPhone/iPad app by Jacob Doucette.) - Source: https://appshunter.io/ios/app/up/id6746227956 (this page in markdown: same URL + `.md`) - Developer: [Jacob Doucette](https://appshunter.io/developer/1713798791) - Category: Games, Casual - Price: Free - Rating: 5.00/5 from 6 App Store ratings · 4 written reviews indexed - Age rating: 4+ - Requires: iOS 13.0 · 50 MB - Languages: American English - Released: 2025-07-22 - Data updated: 2026-06-11 - Monetization: ad-supported - User reviews in markdown: https://appshunter.io/ios/app/up/id6746227956/reviews.md ## What is [UP]? Do you hate ads? Do you hate in-app purchases? Yeah well we do too which is why we created UP. UP is the ONLY game on the app store where you can get rid of ads by just playing! Here’s how it works: When you first get the game, You will be graced with an ad every time you lose, but as you improve at the game, you will begin to receive less and less ads until you hit 2000m (yes, although it’s hard, it is possible to get that far). This is a simple, one touch game. Each tap changes the horizontal direction of the ball, allowing you to avoid each obstacle as they approach you at progressively faster and faster speeds. GAME FEATURES: Endless, obstacle avoiding game play that included fun music and cool animations The ability to unlock new icons as you improve in score The ability to go AD FREE for FREE Color theme changes Unique and challenging obstacles 0 in-app purchases AD SCHEME: In UP, ads are displayed on a per game over basis (each # is ads per game over): 1: 0-699m 2: 700-999m 3: 1000-1399m 4: 1400-1699m 5: 1700-1899m 6: 1900-1999m NO ADS @ 2000m! https://jaredweinsteingames.com/app-ads.txt ## Key features - One-touch gameplay - Endless obstacle avoidance - Progressive ad reduction - Unlockable icons - Color theme changes - Challenging obstacles - No in-app purchases ## Recent user reviews (4 of 4) All indexed reviews: https://appshunter.io/ios/app/up/id6746227956/reviews.md ### 5/5 — UP *2025-08-12* It’s pretty good. ### 5/5 — Amazing game *2025-07-30* It really cures my Boredom when I have nothing to do and is so satisfying ### 5/5 — Game is super fun *2025-07-30* The game is so fun it also challenging and it takes away your boredom ### 5/5 — Smooth gameplay and great ad scheme *2025-07-25* The game is satisfying to play and I really appreciate the devs are willing to turn off my ads if I get good enough. ## Frequently asked questions about [UP] ### How does UP reduce ads? UP reduces ads based on your in-game score. As you progress and achieve higher scores, the number of ads displayed after a game over decreases. Reaching 2000m makes the game completely ad-free. ### Does UP have in-app purchases? No, UP explicitly states it has 0 in-app purchases. All content and features are accessible through gameplay and the ad reduction system. ### What devices does UP support? UP is available on iPhone, iPad, and iPod devices, offering a consistent experience across Apple's mobile ecosystem. ### How often is UP updated? UP was last updated on October 28, 2025, indicating active development and potential for future improvements and content additions. ### What is the age rating for UP? UP has an age rating of 4+, making it suitable for a wide range of players, including younger audiences. ### Can I play UP offline? The provided description does not specify offline play capabilities. However, typical one-touch arcade games often function without a constant internet connection. ### What is the gameplay like in UP? UP is a simple, one-touch game where each tap changes the ball's horizontal direction to avoid obstacles that appear at increasing speeds. ### Does UP have ads? Yes, UP contains advertisements. However, the game features a unique system where ads are displayed on a per-game-over basis and decrease as the player's score improves, with the goal of becoming ad-free. ## Version history (last 4 releases) ### 1.3 — 2025-10-28 - bug fixes ### 1.2 — 2025-09-14 - bug fixes ### 1.1 — 2025-07-24 - frame rate fix - new obstacles/ features - ads added - cleaner look ### 1.0 — 2025-07-22 No release notes. ## Related topics [no ads for uninterrupted gameplay](https://appshunter.io/ios/topics/no-ads-for-uninterrupted-gameplay) --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-11.*