# Urgent or Important - Matrix — Eisenhower matrix to-do list

> Eisenhower matrix to-do list (iPhone/iPad app by Yunseong Jung.)

- Source: https://appshunter.io/ios/app/urgent-or-important-matrix/id6812933981 (this page in markdown: same URL + `.md`)
- Developer: [Yunseong Jung](https://appshunter.io/developer/1643007920)
- Category: Productivity, Utilities
- Price: Free with in-app purchases
- Age rating: 4+
- Requires: iOS 17.0 · 19 MB
- Languages: American English, German (Germany), Japanese, Korean, European Spanish
- Released: 2026-09-23
- Data updated: 2026-09-25
- User reviews in markdown: https://appshunter.io/ios/app/urgent-or-important-matrix/id6812933981/reviews.md

## What is Urgent or Important?

Write it down, tap Urgent or Important, and it lands in the right square.
No account, no ads, no setup — one matrix and three widgets.

Urgent or Important is an Eisenhower matrix: every to-do is sorted by two questions, is it urgent, is it important. You never pick a square yourself. Flip the Important and Urgent switches and the task drops into the square where it belongs. No tab bar, no calendar, no timer: open the app and the four squares are right there.

● Urgent work is the first thing you see — the top-left "Do now" square catches your eye first with its red dot
● Two switches put it in its place — Important and Urgent decide the square, and when something stops being urgent, one switch moves it next door
● Start typing the moment it opens — no walkthrough, no sample tasks, just an empty matrix
● Write weekly chores once — repeat daily, on weekdays or on one weekday, and finishing one creates the next
● Never miss a due date — one reminder at the time you choose for everything due today
● See it without opening the app — the medium Home Screen widget shows all four squares; the small and Lock Screen widgets show the "Do now" square

Free
- The matrix, unlimited tasks, both switches and drag between squares
- Repeats (daily, weekdays, one weekday) and due-date reminders
- Medium Home Screen widget (four squares), small and Lock Screen widgets ("Do now" square)
- Undo right after deleting or completing a task
- CSV export, dark mode, 5 languages
- The same matrix on every iPhone signed in to your Apple Account, through iCloud (no login)

Premium (monthly or yearly subscription, or a one-time lifetime unlock)
- Several matrices — keep work, home and study apart
- Tasks move to urgent on their own as the due date nears, and you see how often you put one off
- Done archive — finished tasks stay for 90 days and can be brought back
- Restore deleted tasks from Trash for 30 days
- 4 app icons · 4 color themes

About subscriptions: Premium is available as a monthly subscription, a yearly subscription, or a one-time lifetime purchase. There is no free trial that starts on its own, and the price and billing period are shown on screen before you pay. Subscriptions renew automatically unless canceled at least 24 hours before the end of the period, and payment is charged to your Apple ID account. Manage or cancel in your App Store account settings. The lifetime purchase is a single payment and never renews.

No account, no server. Your tasks live only on your iPhone, and keeping your iPhones matched goes through your own iCloud and nowhere else. Version 1.0 is iPhone only (iPad comes in a later version).

Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Privacy Policy: https://aside.ai.kr/en/apps/eisenhower/privacy

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Premium Monthly | $2.99 | per month |
| Premium Yearly | $17.99 | per year |

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Premium Lifetime | $24.99 | one-time |



## Version history (last 1 release)

### 1.0 — 2026-09-23

No release notes.

## More apps by Yunseong Jung

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- [Meditation Timer - Bell & Log](https://appshunter.io/ios/app/meditation-timer-bell-and-log/id6810630530)
- [Pick Three - Daily Planner](https://appshunter.io/ios/app/pick-three-daily-planner/id6812610520)

All apps by Yunseong Jung: https://appshunter.io/developer/1643007920

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-25.*