# Usual: Reels & Story Maker — Insta Photo & Slideshow Editor

> Social media story and reel maker with templates, frames, backgrounds, and stickers. (iPhone/iPad app by 维朝 张.)

- Source: https://appshunter.io/ios/app/usual-reels-and-story-maker/id1470572432 (this page in markdown: same URL + `.md`)
- Developer: [维朝 张](https://appshunter.io/developer/1448154729)
- Category: Photo & Video, Graphics & Design
- Price: Free with in-app purchases
- Rating: 4.20/5 from 35 App Store ratings · 22 written reviews indexed
- Age rating: 4+
- Requires: iOS 14.0 · 193 MB
- Languages: American English, Chinese (Simplified, China)
- Released: 2019-07-12
- Data updated: 2026-09-09
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/usual-reels-and-story-maker/id1470572432/reviews.md

## What is Usual?

Features:

- Templates
Get the template that fits your style.

- Frames
Diverse kind of fame used for decorating photos

- Backgrounds
Customize story backgrounds with different colors and pattern textures.

- Stickers
Elegant sketch&washi tape&floral leaves stickers.

- No Account Required
Just download Usual Story and start creating stories.

******
Usual Story VIP Subcription Pricing and Terms

Usual Story VIP enables access to all app features.This subscription automatically renews for $0.99/month or $1.99/quarter or $6.99/year.
Subscriptions will automatically renew unless cancelled within 24 hours before the end of the current period.
Payment will be charged to your Apple ID account at the confirmation of purchase.You can manage or cancel your subscription by going to your account settings in the App Store after purchase.

Term of use: https://docs.google.com/document/d/1Ac0_Q2Yub7y8zljPtmHpK5OddKG2MP90Jv6c4jZxWXQ/edit?usp=sharing

Privacy Policy:https://docs.google.com/document/d/1tYYY9SsIkM2X3nwycJo-twRoimrlIs5HDL_jUPxw_ws/edit?usp=sharing

## Key features

- Customizable templates
- Photo frames
- Background customization
- Sticker library
- No account required

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Usual Story VIP For 1Month | $1.49 | per month |
| Usual Story VIP | $1.99 | per 3 months |
| Usual Story VIP For 1Year | $8.99 | per year |
| Usual Story VIP For 1Year | $8.99 | per year |

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| New Year Bundle | $0.99 | one-time |
| New Year Bundle Ⅱ | $0.99 | one-time |


## Recent user reviews (10 of 22)

All indexed reviews: https://appshunter.io/ios/app/usual-reels-and-story-maker/id1470572432/reviews.md

### 1/5 — They got rid of the filters

*2026-02-16*

It was way better back when it was called nichi

### 3/5 — Nichi Replacement

*2024-09-13*

this app works pretty well in replacing nichi (rip) for me, but i wish you could revisit the templates you make for yourself or save the templates you make to reuse later. overall pretty good bu could use some work.

### 5/5 — Need more stickers and templates

*2024-08-30*

Love the app so much after nichi.. well nichi app isn’t working but its more similar to that and im in love with this and this app need more stickers and templates and to create own theme option 😊💛 over all its a great app

### 4/5 — It's perfect but need some improvements

*2023-09-29*

Hi, thank you so much for this amazing application, it's really helped me to be creative with my design, but it has some problem that the most important one is when you save the project, the App reduces its quality and resolution, and other ploblem is that you cant undo or redo the changes to image, also please add some more features to editing...
So my request is to resolve this problems and make it more powerful, thank you

### 3/5 — Could be great

*2022-08-01*

It will not let me import a picture to any layouts either.

### 5/5 — Love it 🤍🤍🤍

*2021-09-21*

Just download it and u will gain a lot of followers

**Developer response:** Thanks,love you.

### 2/5 — Безбожно обрезает макет

*2021-09-03*

Приложение красивое, а выбор всего маленький (при том, что я плачу за это), НО!!! При сохранении на устройство сильно обрезается макет, а еще странно кадрируется - с этим невозможно работать. Пожалуйста, исправьте это. Я не говорю о том, что нужно ввести форматы изображения на выбор или иметь возможность добавлять доп. Слайды (например для сторис из нескольких частей), можно обойтись просто корректным сохранением 16:9 (это необходимо). Пока эта проблема не устранена, никому не советую его скачивать - бессмысленно

### 5/5 — 프레임 없이 사진만 추가하는 기능 있었으면

*2021-08-07*

다 너무 좋아요 소스들도 다 느낌있고
그런데 프레임 없이 사진만 추가하는 기능 생겼으면 좋겠어요

### 5/5 — Excellent

*2020-08-23, version 1.2.4.1*

Been looking for something exactly like this so pleased with its simplicity and easy use, hope to see more pieces added to it over time 🙌🏻✨💋

### 5/5 — Working on my iPad

*2020-08-22, version 1.2.4.1*

Same or similar assets as seen on Nichi and working fine on my IPad.

## Frequently asked questions about Usual

### What is Usual: Reels & Story Maker?

Usual: Reels & Story Maker is a photo and video editing application designed to help users create engaging social media stories and reels. It offers a variety of templates, frames, backgrounds, and stickers to enhance visual content.

### How much does Usual: Reels & Story Maker cost?

The app is free to download and use. It offers a VIP subscription for $0.99/month, $1.99/quarter, or $6.99/year, which unlocks all app features. Specific subscription plans listed are $1.49/month with a 3-day free trial, $1.99/3 months, and $8.99/year with a 1-year free trial.

### Does Usual: Reels & Story Maker have ads?

Yes, the app contains advertisements. This is indicated by the 'hasAds' flag being true in the application data.

### What devices does Usual: Reels & Story Maker support?

Usual: Reels & Story Maker is available for iPhone and iPod devices. It is designed for iOS users.

### How often is Usual: Reels & Story Maker updated?

The app was last updated on May 18, 2025, indicating regular updates to improve functionality and add new features. The latest version is 3.12.

### What is the age rating for Usual: Reels & Story Maker?

The app has an age rating of 4+, making it suitable for a wide range of users, including children. This rating suggests it contains content generally considered appropriate for young audiences.

### Can I cancel my Usual Story VIP subscription?

Yes, subscriptions automatically renew unless cancelled within 24 hours before the end of the current period. You can manage or cancel your subscription by going to your account settings in the App Store after purchase.

### What are the benefits of Usual Story VIP?

The Usual Story VIP subscription enables access to all app features. This includes premium templates, frames, backgrounds, and stickers that are not available in the free version.

## Version history (last 5 releases)

### 3.13 — 2026-04-13

- Add new stickers
- Update 2026 calendar stickers

### 3.12 — 2025-05-18

- Fixed a frequent crash issue during text editing
- Improved template alignment for both large and small screens
- Updated and enhanced cover images for certain templates
- Reduced app size for better performance
- Prepared data support for the upcoming template saving feature

### 3.11 — 2025-04-14

- Optimized the photo album: photos are now displayed in the order they were added

### 3.10 — 2025-04-09

- Change the 2025 calendar
- Add new photo frames
- Add new templates
- Add vintage photo frame stickers

### 3.9 — 2024-11-01

- undo&redo mode

## Apps similar to Usual

| App | Rating | Price | Category |
| --- | --- | --- | --- |
| [PhotoGrid: Video Collage Maker](https://appshunter.io/ios/app/photogrid-video-collage-maker/id543577420) | 4.9 (117,452) | Free | Photo & Video |
| [PicCollage: Magic Photo Editor](https://appshunter.io/ios/app/piccollage-magic-photo-editor/id448639966) | 4.8 (1,832,918) | Free | Photo & Video |
| [SCRL: Photo Collage Maker](https://appshunter.io/ios/app/scrl-photo-collage-maker/id1289057196) | 4.8 (120,053) | Free | Photo & Video |
| [Photo & Video Slideshow Maker](https://appshunter.io/ios/app/photo-and-video-slideshow-maker/id1635092878) | 4.7 (1,090) | Free | Photo & Video |
| [Canva AI Photo & Video Editor](https://appshunter.io/ios/app/canva-ai-photo-and-video-editor/id897446215) | 4.9 (3,515,507) | Free | Photo & Video |
| [Unfold: Reels & Story Maker](https://appshunter.io/ios/app/unfold-reels-and-story-maker/id1247275033) | 4.9 (158,494) | Free | Photo & Video |

## More apps by 维朝 张

- [lemon radio-listen China Radio](https://appshunter.io/ios/app/lemon-radio-listen-china-radio/id1448154730)

All apps by 维朝 张: https://appshunter.io/developer/1448154729

## Related topics

[usual](https://appshunter.io/ios/topics/usual) · [usly](https://appshunter.io/ios/topics/usly) · [usually](https://appshunter.io/ios/topics/usually) · [the usual](https://appshunter.io/ios/topics/the-usual)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-09.*