# Value Diary - Weight Loss Diet — Food, Exercise, Weight Tracker

> Diet and exercise tracker with personalized plans and progress monitoring. (iPhone/iPad app by Fenlander Software Solutions Ltd.)

- Source: https://appshunter.io/ios/app/value-diary-weight-loss-diet/id483910781 (this page in markdown: same URL + `.md`)
- Developer: [Fenlander Software Solutions Ltd](https://appshunter.io/developer/483910784)
- Category: Health & Fitness, Lifestyle
- Price: Free with in-app purchases
- Rating: 4.70/5 from 3,610 App Store ratings · 264 written reviews indexed
- Age rating: 4+
- Requires: iOS 13.0 · 46 MB
- Languages: British English
- Released: 2011-12-05
- Data updated: 2026-08-14
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/value-diary-weight-loss-diet/id483910781/reviews.md

## What is Value Diary?

Join other diet watchers in losing weight the affordable & flexible way!

See the Ultimate Food Value Diary difference !

> STEP 1: Get YOUR Weight Loss Plan: -> We have seven plans in the app including the latest purple, green and blue plans as well as old favourites , so you can pick what works for YOU.

> STEP 2: Track What You Eat: -> our app makes it easy to track your food throughout the day. Browse millions of foods including popular restaurant menus and use the scanner to instantly find millions of items.

> STEP 3: Lose Weight and Track your progress -> Track your weight and body measurements to see how far you have come on your journey.

Log foods, track weight loss and reach your diet goals with your personal food tracker and weight loss journey partner.

Not all weight loss journeys are the same, your weight loss program shouldn't be either. 
With our seven plans including the latest purple, green and blue along with older plans we got you covered.

Choose healthy diet goals > Track meals > Lose weight!

We’ll help you stay on track with your weight loss journey thanks to our easy to use weight loss plans so you can enjoy weight loss that makes you look good and feel great!

Download  today to track your food and kickstart your personal weight loss plan.

Check out of amazing features:
√ Food, Alcohol, Exercise & Daily goal calculators.
√ Barcode scanner > 3 million barcodes
√ Built in food & exercise databases with additional online Food & Restaurant with millions of food and restaurant items.
√ Pedometer support - Record your steps on your fitness band or smart watch and have the app automatically convert them to exercise earned within the app for all plans - syncs with Fitbit & Apple Health. (Premium)
√ Cloud data backup & restore with automatic backups and ability to copy data between devices. (Premium)
√ Online Dining Out Guide - 460+ searchable restaurants. (Premium)
√ Meal Maker allowing you to group items together as a meal with automatic portion calculation. (Premium)
√ Track healthy choices plus record your daily notes.
√ Weight loss tracking with graphs, target & milestones
√ Ability to track body measurements (Premium)
√ Ability to track days, weeks or months in advance for the planners amongst you. (Premium)
√ Value estimator - Calculate food values based on just the calorific value.

Premium plans
Green Clever Plan -  A complete version of this plan which calculates based on Calories, Sugar, Sat. Fat & Protein with a large food value database, exercise & daily goal calculator - everything you need to succeed!

Blue Carry over Plan -  Uses the same calculations as the clever plan but introduces over 210 FREE foods, a reduced daily goal and the ability to carry over any of your remaining daily goal into your weekly!

Purple Little Counting Plan -  Uses the same calculations as the clever plan but introduces over 300 FREE foods, our easier plan yet!

Standard Plans
Based on 2010-2014 plans and calculate based upon Protein, Carbs, Fat & Fibre and has all the database, calculators, barcode scanner and daily goal setting you need to succeed.

-------

Premium Subscription
Ultimate Food Value Diary is a one time fee to download & use. If you choose to upgrade to Premium you'll be billed $25.99 annually or $4.99 monthly depending on the package you choose, this is charged to your iTunes Account, which will automatically renew unless cancelled at least 24 hours before the end of the current period. Auto-renew can be turned off anytime by going to your Account Settings in iTunes after purchase. No cancellation of the current subscription is allowed during active subscription period.

Visit our website: www.ultimatevaluediary.com
Contact us for help: valuediarysupport@fenlandersoftware.com

Privacy Policy / Terms of Use:
http://www.ultimatevaluediary.com/privacy-policy-eula/

## Key features

- Personalized weight loss plans
- Food and exercise tracking
- Barcode scanner for food items
- Weight and body measurement tracking
- Integration with fitness trackers
- Cloud data backup and restore

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| One Month Premium Subscription | $3.99 | per month |
| 12 Month Premium Subscription | $19.49 | per year |
| One Month Premium Subscription | $4.99 | per month |
| 12 Month Premium Subscription | $25.49 | per year |

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| 1 Month Premium subscription | $3.99 | one-time |
| 3 Months Premium subscription | $5.99 | one-time |
| 6 Months Premium subscription | $11.99 | one-time |
| 12 Months Premium subscription | $17.99 | one-time |


## What do users think of Value Diary?

Overall sentiment: positive

**Pros**

- 👍 Easy to use
- 🚀 Comprehensive database
- 💰 Affordable alternative to WW
- 🔍 Helpful barcode scanner
- 📊 Effective for weight loss

**Cons**

- 🐛 Inaccurate food points values
- 🔍 Limited database for some regions
- 🔒 Poor customer support/communication
- 🔄 Subscription/feature issues
- 🤔 Cluttered interface

**Commonly reported bugs**

- Subscription renewal problems
- Inconsistent points calculations
- Barcode scanner not working reliably

**Most requested features**

- Sync data across devices
- Customizable meal planning
- Integration with fitness trackers
- Expanded international food database
- Streamlined user interface

## Recent user reviews (10 of 264)

All indexed reviews: https://appshunter.io/ios/app/value-diary-weight-loss-diet/id483910781/reviews.md

### 5/5 — Great app!

*2025-12-01, version 4.3.1*

Love this app!
It would be awesome if the healthy choices tracker could be edited to track fruits and vegetables and proteins separately

### 4/5 — No response

*2025-09-24, version 4.3.1*

Contacted support to find out if the company are still operating but no reply. I want to know before I commit to premium but the website is basic and no Facebook activity for a few years. Also, no response when I try to join the support group. I’m guessing this doesn’t exist anymore but maybe this review will bring forth a reply?

24/10/2025 Still no reply which is very disappointing. 

Since the above comment I’ve contacted support twice via the app and still no reply. It’s a shame because this is a very good app with easy to use features. It can be self-tailored to suit your needs and the database can be sorted alphabetically. You can create meals easily and store them. SW doesn’t let you do that. The exercise section tells you how many steps to start earning points if you connect a device, which is very motivating. It’s just the lack of response from support and lack of updating website and social media that lets it down. I’m a Premium member so I expect better service.

### 2/5 — Used to be useful

*2025-06-25, version 4.3.1*

The online database of food is a complete mess as anyone was allowed to add items without any apparent verification. It’s full on duplicates and nonsense values, but now you have to pay for it.

### 2/5 — Useful app but broken subscription renewal

*2025-06-04, version 4.3.1*

I’ve used this app for years and like the features (some which have gotten better, like the database), so I stay with it. I have it on annual renewal thru Apple, and every year after the renewal I lose the premium features I’ve paid for, and have to send Fendlander Software, the developer, my renewal invoice so they can ‘reset’ my subscription. Then it takes a while for the developer to do this reset (four days and counting now, it’s been longer in the past, and will most certainly be longer this year), and it’s only after followup complaints from my end that it eventually happens. It’s frustrating enough to have to do this year after year that I’m finally taking the time to write a critical review and will be looking for an alternative app in earnest.

### 1/5 — Support is rubbish if you have issues

*2025-02-19, version 4.3.1*

My premium subscription renewed on 6th Feb through Apple, but it’s saying that I haven’t purchased a subscription. I’ve messaged their help desk, but not had a reply. 

It’s so frustrating because I rely on it to sync my Fitbit and tell me how many exercise points I’ve earned.

It seems that once they have your money, they no longer care whether or not you are getting what you paid for! I would definitely avoid renewing after this. It’s just unfortunate that I’ve wasted £25, that it does not look like I will be getting back! Shocking customer service.

### 4/5 — Great app

*2025-01-12, version 4.3.1*

I’ve used WW app before but this is just as good. It doesn’t have recipes but that’s the only difference and it is far more reasonable in cost.

### 1/5 — Not accurate

*2024-09-25, version 4.3.1*

I stupidly paid for premium but it's really frustrating because it is way off. It says a TABLESPOON of olive oil is 31 points!! Apparently there's nearly 900 calories in a tablespoon!! And one slice of white bread is 8 points but in the proper WW book it's 3, and olive oil is 2 for a teaspoon. Not even a bit out but wildly inaccurate. Complete waste of time and money. It's like they're just making stuff up.

### 2/5 — Disappointing

*2024-09-01, version 4.3.1*

The UK database is really very small for Pro Points. Hardly anything you scan comes up and the restaurants are all American. We’re not getting most of the information that we’re paying for. I find the interface too clunky and dated. Shame really, it seemed far better when it was free.

### 2/5 — No response

*2024-07-26, version 4.3.1*

Contacted support to find out if the company are still operating but no reply. I want to know before I commit to premium but the website is basic and no Facebook activity for a few years. Also, no response when I try to join the support group. I’m guessing this doesn’t exist anymore but maybe this review will bring forth a reply?

### 4/5 — Great app for losing weight

*2024-06-27, version 4.3.1*

Easy way to track your meals and food you eat during the day. Even if you don't use the Point system, you can still use this as a diary and track your food intake, daily weight. also has nice trending historic data features concerning weight loss.

## Frequently asked questions about Value Diary

### What does Value Diary - Weight Loss Diet do?

This app assists users in their weight loss journey by offering seven different diet plans, including the latest purple, green, and blue plans. It allows for easy tracking of food intake, exercise, and body measurements, helping users monitor their progress towards their goals.

### What are the key features of this weight loss app?

Key features include personalized diet plans, a comprehensive food database with a barcode scanner, exercise logging, weight and body measurement tracking with graphs, and integration with fitness trackers like Fitbit and Apple Health. Premium features offer advanced calculations and online dining guides.

### Is Value Diary - Weight Loss Diet free to use?

The app offers a free version with core features for tracking food and weight. However, certain advanced features such as pedometer support, cloud data backup, online dining guides, and detailed measurement tracking are available through premium plans or in-app purchases.

### What kind of diet plans are available?

The app provides seven distinct weight loss plans, catering to different preferences and needs. These include the newer purple, green, and blue plans, as well as older, established plans. Each plan offers different calculation methods and features to support your diet goals.

### Can I track my progress over time?

Yes, the app allows you to meticulously track your weight loss progress through graphs and milestones. You can also record body measurements to get a comprehensive view of your transformation. This helps you stay motivated and understand your journey better.

## Version history (last 5 releases)

### 4.3.1 — 2020-12-22

4.3.1
Improved database and barcode searching
Nutritional breakdown (Premium users)
iOS14 stability improvements & general fixes

### 4.3.0 — 2020-12-11

4.3.0
Improved database and barcode searching
Nutritional breakdown (Premium users)
iOS14 stability improvements & general fixes


4.1.5 
Time to sing the rainbow - 
We now have blue, green & purple plans!
Fitbit and Apple health fitness syncing expanded to pull over all activity contains additional fixtures and ability to choose if you want exercise to be auto imported

### 4.1.5 — 2020-03-24

Time to sing the rainbow - 
We now have blue, green & purple plans!
Fitbit and Apple health fitness syncing expanded to pull over all activity
4.1.5 contains additional fixtures and ability to choose if you want exercise to be auto imported

### 4.1.0 — 2020-02-20

Time to sing the rainbow - 
We now have blue, green & purple plans!
Fitbit and Apple health fitness syncing expanded to pull over all activity

### 4.0.1 — 2019-12-30

Camera fixes for newer devices
New clearer plan selection
Fixes for iOS13

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## More apps by Fenlander Software Solutions Ltd

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All apps by Fenlander Software Solutions Ltd: https://appshunter.io/developer/483910784

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-14.*
