# Wella — user reviews

> 36 indexed App Store user reviews of Wella by Wella Company, rated 2.90/5 from 49 ratings.

- Source: https://appshunter.io/ios/app/wella/id1591833233/reviews
- App overview in markdown: https://appshunter.io/ios/app/wella/id1591833233.md
- Rating breakdown: 5★ 20 · 4★ 1 · 3★ 1 · 2★ 7 · 1★ 20

## Newest reviews (10 of 36)

### 1/5 — Shade charts

*2024-11-25, version 1.13.1*

This app has good potential but sadly every time I use the app the shade chart takes so long to load if it loads at all

### 3/5 — Problem with the cart

*2024-06-26, version 1.11.7*

Love having the app, so much more convenient!
But now I can’t add anything in the cart, tried to reinstall and still nothing.

### 1/5 — Updates

*2024-05-31, version 1.11.7*

Every time I go to use the app I can’t get into it until it has been updated.  I log in probably 3 or 4 times a month and every time I have to up date.
Also the screen is very small. I would prefer the pages to fill my screen.

### 1/5 — 2yrs on still very poor app with shades missing

*2024-05-13, version 1.11.1*

The old app is ALOT better and actually has ALL shade names and numbers. It just freezes and says to use the new app which HAS NEVER WORKED PROPERLY and has ALOT of missing shades especially noticeable in Color Touch. Deleted the app and will just use the website or the good old shade chart. Who needs digital

### 1/5 — Rubbish

*2024-02-22, version 1.9.10*

It’s to complicated to use especially when your in a rush

### 2/5 — Cannot see what number tints in basket

*2024-02-20, version 1.9.9*

Once you put the tint colour in the basket, you cannot see  the colour number ie base 6/0 . so if you want to edit, it, just makes it difficult to use

### 2/5 — Please fix this

*2024-02-19*

Please fix the issue of it being impossible to order because of the app clearing or adding items for no reason. I’ve had to go through our rep for the last three weeks to order.

**Developer response:** Thank you for your feedback. We've fixed the issue causing items to clear or add unexpectedly. You should now be able to order smoothly. We apologize for any inconvenience and appreciate your patience. If you encounter further problems please send us an email at wellaonline@wellasupport.com or call us at 877-242-4451, and we’re happy to assist!

### 2/5 — Terrible load time

*2023-08-01*

Never loads no matter if I’m on Wi-Fi or not.  Do better.  Also where are the new shades. I have them in my shop but not my app.

**Developer response:** Thank you for your feedback regarding our new mobile app. We understand the challenges you have faced and apologize for any inconvenience. Our team is actively working on improving its performance to ensure the access to our full range of shades and improve the overall performance of the app ensuring it remains a valuable tool for your daily work.

### 1/5 — Bring the old app back!

*2023-07-20, version 1.6.1*

Constantly lagging, not loading properly and the shade chart of the lowest quality imaginable. Absolutely loved the old app with its shade chart features and now can’t access it at all. Such a shame

### 2/5 — dang

*2023-07-10*

so i’m trying to just look at the price of a bleach powder from the wella company to compare prices. and i can’t look at it the prices because you have to try to buy it first to know the price. so i just spent 10 minutes on making an account to try to add it to my cart, but then it was like the website was frozen, but it wasn’t. i could look at other products and it would load normally, i just couldn’t add anything into the cart. so i downloaded this app to see if i could figure out something else, and now i know that it’s out of stock. it’s just kinda disappointing to not know the original price of the product. :( but i heard the product i was looking at, is a really good one for damage control, used by professionals. i’ll just find it somewhere else 🏃

**Developer response:** Thank you for your feedback! We apologize for the inconvenience you faced – it sounds like you were trying to look at one of our professional-only products, which are available exclusively to licensed professionals. If you are a licensed professional and are having trouble accessing your account or pricing, please send us an email at wellaonline@wellasupport.com or a call at 877-242-4451 and we’re happy to assist!

## Most critical reviews (10 lowest-rated)

### 1/5 — Constant Updates

*2026-07-31*

Why does this app need to be updated every single time I open it? They have to fix something on the backend that doesn’t require going to the App Store and updating the app every single time you open it. Whether it’s a couple of days later or a week later, it always requires an update. It’s super annoying.

### 1/5 — Easier to order on website

*2026-06-02*

This app is so frustrating. The search bar produces unhelpful results. Finding shades is annoying as a lot of them are not in order. Does not save payment method for easier checkout. Most products don’t have any information on how to use. Promotions are confusing. Constantly needs updating and never has any improvements.

**Developer response:** Thank you for taking the time to share your feedback. We understand the difficulties you’ve experienced with applying promo codes, and we want to assure you that we are fully committed to resolving these issues as quickly as possible. If you haven’t tried the latest version yet, we invite you to give it another go: Exciting updates are on the way to make your experience even better! ✨

### 1/5 — The shades never show up

*2025-12-05*

The old app tells me download new app for better experience.. but ‘‘tis horrible with the new app .. i  can never everrrr get the shades to even load and have to google ? Why is the new app so bad ?

**Developer response:** Thank you so much for sharing your feedback with us. We’re really sorry for the inconvenience, but we’re happy to share that it has been fixed in recent updates. If you’re still running into any problems, we’re here to help! Please reach out to our Customer Service team with more details, so we can look into it right away: Mon–Fri, 8:00 AM–4:30 PM | 877-242-4451 | wellaonline@wellasupport.com. Thank you and we hope your experience with the app is much smoother moving forward :)

### 1/5 — Don’t recommend

*2025-09-15*

This is just awful I don’t recommend using the app at all

**Developer response:** We’re sorry to hear about your experience with the app. We’d really like to hear more about what went wrong so we can make it better for you. Could you reach out to our Customer Service team at wellaonline@wellasupport.com. Thank you for your feedback!

### 1/5 — Awful app

*2025-07-25, version 1.15.5*

I Have used OPI for years and never had so much trouble ordering it as I have had since this app was launched. Not straightforward to use and today I can’t log in, won’t recognise password so have changed it and still cannot get in. I’m offering a professional service to my clients it is about time wella did the same!!!

### 1/5 — Makes ordering even more difficult

*2025-06-25*

The app is a mess. Rather than being straightforward you have to click through a bunch of options. It’s incredibly slow to load products and update cart. Sale codes always have issues. Can’t load images is constant. It’s clumsy and annoying.

**Developer response:** Thank you for taking the time to share your feedback. We understand the difficulties you’ve experienced with applying promo codes, and we want to assure you that we are fully committed to resolving these issues as quickly as possible. If you haven’t tried the latest version yet, we invite you to give it another go: Exciting updates are on the way to make your experience even better! ✨

### 1/5 — Always missing shades!

*2025-04-19, version 1.14.1*

Can you not get this right?! Why are you always missing shades from each range and have been for the past 5years! Beyond poor

### 1/5 — Customer opinion

*2025-04-14, version 1.14.0*

Its sad that you can create an account on this app only if you are a professional hairdressers or you have a business in that field . I dye&bleach my own hair and also some of my friends and family’s hair . I love wella products and it was so easy with the wella shade chart app to find the right colours. Now I can’t even use the shade chart app because they upgraded it to this one..

### 1/5 — Hate all Wella Apps

*2025-03-27*

Literally all their apps are garbage. I’ve been trying to login for an hour and keep getting redirected to different apps and I’m losing my mind

**Developer response:** Thank you for taking the time to share your feedback with us. We genuinely appreciate it and apologize for any inconvenience you experienced. The issue has been fixed, and you should be able to log in without any problems now. If you're still having trouble, please reach out to us at wellaonline@wellasupport.com — we're here to support you.

### 1/5 — I can't add products to the cart.

*2025-03-08*

After I updated the program the other day, I can't put anything in the cart!!! What should I do?

**Developer response:** Thanks for your feedback! We’re sorry to hear that. The issue has been fixed, and you should be able to add items to your cart now. If you still need assistance, please reach out to our customer service at wellaonline@wellasupport.com — we’re here to help!

## Most praised reviews (10 highest-rated)

### 5/5 — Amazing Shopping Experience

*2024-10-18*

Really enjoy using this to check out new releases and shades. Amazing app! Good job Wella 💕

**Developer response:** Thank you so much for your kind words! We're thrilled you enjoy using the app to explore new shades. Your support means a lot to us. ❤️ We'll keep working to bring you the best experience possible. Thanks for being a part of the Wella community!

### 5/5 — Great for Salon Owners!

*2024-10-18*

Super convenient to re-order products you’ve bought before. Really great to have if you use not only Wella color, but a lot of other brands as well like OPI, Nioxin, Briogeo, etc.

**Developer response:** Thank you so much for your wonderful feedback! We’re thrilled to hear that you find the re-order feature convenient and helpful. ❤️ Count on us to keep improving our app to ensure it remains a valuable tool for exploring the entire Wella Company portfolio.

### 5/5 — Amazing Shopping Experience

*2024-06-26*

Really enjoy using this to check out new releases and shades. Amazing app! Good job Wella 💕

**Developer response:** Thank you so much for your kind words! We're thrilled you enjoy using the app to explore new shades. Your support means a lot to us. ❤️ We'll keep working to bring you the best experience possible. Thanks for being a part of the Wella community!

### 5/5 — Great experience

*2024-06-18*

Love the education and seamless experience!

### 5/5 — Easy to use

*2024-03-01, version 1.9.12*

This app is easy and quick to use. I like the favourites button, makes ordering easy. The shade chart is also a helpful feature

### 5/5 — Comfort from your home

*2024-02-20, version 1.9.9*

This app has changed the ease of ordering. Sure there’s some bugs where you need to reload the app in order for it to work properly again. However if you’ve been with Wella for 5+ years you’ll appreciate this app. When you forget to do an order cause it gets busy you can easily do it on your phone on the way home from work. It’s also very easy to quickly add something in the app whilst youre mixing up colour and something runs out. You think oh we need to order that! You can just add it in less than 2 minutes.

### 5/5 — Perfect for the salon

*2023-12-02*

I love this app! I use it to order all my color and salon supplies. Super easy to use and navigate. I can see my previous orders and re-order anytime. I like the options for education too!  Definitely a must have if you use Wella color.

**Developer response:** Thanks for your feedback! We're glad that you find our app easy to navigate, view orders and reordering. Your positive experience with the educational options is great to hear! Count on us to keep improving our app to ensure it remains a valuable tool for exploring the entire Wella Company portfolio.

### 5/5 — Amazing convenience!!

*2023-06-29, version 1.5.7*

It is wella store in my pocket 😊😊absolutely love the barcode scanner functionality.

### 5/5 — Great app !

*2023-06-29, version 1.5.7*

Love the barcode scanning! Makes orders much faster!

### 3/5 — Can’t add product to chart .

*2025-07-18*

The chart in app and website aren’t adding product after items clicked . Please help to resolve

**Developer response:** Thank you for your feedback. We apologize for the inconvenience you experienced with the Shade Chart. We would like to inform you that the reported issue has been resolved. We kindly request that you update the app to its latest version, as this will allow you to fully enjoy the functionality of the digital shade chart :)

---

*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-24.*
