# Which? — The UK’s Consumer Champion

> UK consumer reviews, price comparisons, and expert product verdicts. (iPhone/iPad app by Which? Limited.)

- Source: https://appshunter.io/ios/app/which/id1082710781 (this page in markdown: same URL + `.md`)
- Developer: [Which? Limited](https://appshunter.io/developer/490633171)
- Category: Shopping, Magazines & Newspapers
- Price: Free with in-app purchases
- Rating: 4.50/5 from 41 App Store ratings · 149 written reviews indexed
- Age rating: 4+
- Requires: iOS 15.6 · 86 MB
- Languages: American English
- Released: 2016-03-23
- Data updated: 2026-08-26
- Monetization: freemium
- User reviews in markdown: https://appshunter.io/ios/app/which/id1082710781/reviews.md

## What is Which??

The Which? app helps UK consumers shop smart and sustainably with 1,000s of expert reviews. Plus, with full membership, you can access digital issues of our flagship magazine to stay on top of the latest consumer advice and news.

Shopping is made easy for you with the latest product and service reviews. Compare prices, product specs, test results and customer ratings, and see our expert verdicts on whether products are Best Buys or Don’t Buys.

Once you’ve downloaded the Which? app, you can access our reviews and magazine issues – anytime, anywhere, including offline.
• Get the best deal – compare prices and check availability.
• Filter by price, features, test results and recommended products.
• Shortlist and compare product features and test results.
• With full membership, you can read digital issues of Which? Magazine.

Why do our users love the new Which? App?
• It’s a time saver - no need to trawl the internet looking for the best product reviews.
• You can check product reviews and prices instantly when out shopping.
• Trusted independent reviews of a huge range of products with pros and cons.
• Easy navigation enables you to compare products and prices side by side.
• You can easily sort the Best Buys from the Don’t Buys.

Feedback and support:
Share your reviews of the Which? app on the App Store and via app@which.co.uk

## Key features

- Expert product and service reviews
- Price comparison and availability checks
- Product specification and test result comparison
- Customer ratings and expert verdicts
- Digital issues of Which? Magazine
- Offline access to reviews and magazines

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Which? Reviews | $4.49 | per month |
| Reviews Plus (discontinued) | $5.49 | per month |


## What do users think of Which??

Overall sentiment: mixed

**Pros**

- 👍 Trusted, independent consumer reviews and testing
- 💰 Saves money on purchasing decisions
- 🔍 Comprehensive product comparison information
- 📱 Convenient access to reviews on-the-go
- 📚 Extensive coverage of consumer products
- ✅ Evidence-based, reliable recommendations
- 🎯 Best Buy tables and ratings helpful for decisions

**Cons**

- 🐢 App extremely slow and laggy
- 🔐 Constant forced re-login issues
- 🐛 Frequent blank page errors
- ❌ Poor search functionality
- 🧭 Inconsistent and confusing navigation
- ⚙️ Unresponsive buttons and interface
- 📊 Comparison features removed or limited
- 🔗 Broken hyperlinks throughout app
- 💾 Lost saved items after updates
- 📱 Poor app performance on tablets
- 🌙 No dark mode option
- 🔄 App resets when switching between apps
- 📋 Inconsistent table formatting

**Commonly reported bugs**

- App hangs on login screen
- Blank white pages when loading articles
- Login loop - constantly asks to re-authenticate
- Search returns no results or incomplete results
- Back button unresponsive or overly laggy
- Multiple taps on back button cause navigation errors
- App crashes when changing portrait/landscape orientation
- Offline error message despite active internet connection
- Filters reset when returning to product list
- Pages fail to load or load very slowly
- Broken links in articles and categories
- App freezes during login pop-ups
- Saved items disappear after app updates
- Session not maintained when redirected to website
- Autofill not recognized on username field
- App doesn't remember previous page when returning

**Most requested features**

- Dark mode for app interface
- Remember login credentials/autofill support
- Persistent session management
- Advanced filtering and sorting options
- Ability to compare more than two products
- Magazine article indexing and search
- Landscape mode for magazine reading
- Sync saved items between app and website
- Notifications for new reviews in categories
- Better iPad screen utilization
- Improved search with suggestions
- Accessibility improvements for screen readers
- In-app subscription option via Apple Pay

## Recent user reviews (10 of 149)

All indexed reviews: https://appshunter.io/ios/app/which/id1082710781/reviews.md

### 1/5 — Log in Sign in

*2026-06-23, version 3.22.0*

I have downloaded your app and I want to  join however when I click on the join link it goes to log in details. I appreciate Can you resolve the issue that I am experiencing

### 5/5 — Excellent

*2026-06-16, version 3.22.0*

I rejoined Which as there was a good deal. Always enjoyed reading about different things. . I stopped getting Which as cannot afford the full prices as not working due to disability, so hopefully another cheaper deal will come before mine ends. Which does great reviews on everything. I have and will buy some items you have recommended. Thank you which , keep up the good word 😃

### 5/5 — I wish…

*2026-06-09*

I wish I knew then what I know now from researching everything on Which? from finance to health product and home goods. 
Excellent consumer advice!

### 3/5 — Search function

*2026-06-05, version 3.22.0*

It’s not very good at getting to grips with search. Lots of stuff you have to weave through to get to the right reviews. Hope this helps.

### 3/5 — Cannot add to favourite items

*2026-06-03, version 3.22.0*

No longer able to save to favourites, this appears to have changed recently with recent articles and reviews.
Eg Cordless Drills

### 5/5 — Best location for Guidance

*2026-05-24, version 3.21.1*

Which? Is the best place to research purchases with good  independent and tested comparisons, so you can make an informed decision on  almost anything

### 3/5 — Inconsistent review availability

*2026-05-10, version 3.19.0*

I’ve been a Which? member for many years and have always relied on the reviews. I find the app is now much less helpful, you don’t necessarily get the option to see and compare all of the reviews - it depends on what item you’re looking at. Please please please bring back full review tables with comparison and filtering functionality!

### 5/5 — Useful and reliable

*2026-05-06, version 3.19.0*

Useful and reliable

### 5/5 — Which

*2026-05-05, version 3.18.0*

First class information

### 2/5 — Awkward navigation

*2026-04-15, version 3.16.0*

I just want to be able to find the best buy tables quickly and easily but that’s not always possible. There’s no consistent approach to where they are in any product category, sometimes they’re quite far down a list or just a hyperlink in an article. It would be easier if they were at the top of the page every time. The tables themselves are presented inconsistently, some are poorly formatted. In the magazine they were more consistent and easily identified and generally more useful. Not as reliable in the app.

## Frequently asked questions about Which?

### What does the Which? app do?

The Which? app helps UK consumers shop smart by providing thousands of expert reviews and price comparisons for products and services. It allows users to compare prices, product specifications, test results, and customer ratings, and receive expert verdicts on whether products are recommended or not.

### What are the key features of the Which? app?

Key features include access to expert product and service reviews, price comparison and availability checks, filtering by price and features, the ability to shortlist and compare products, and offline access to reviews and magazine issues. Full membership also grants access to digital issues of Which? Magazine.

### Is the Which? app free to use?

The app offers a free tier with access to reviews and basic shopping tools. Full membership is required to access digital issues of Which? Magazine and potentially other premium content or features. The app does not have in-app purchases or advertisements.

### Who is the Which? app for?

This app is designed for UK consumers who want to make informed purchasing decisions. It's particularly useful for those who value independent, expert advice and want to save time and money by comparing products and prices before buying.

### Can I use the Which? app offline?

Yes, once you have downloaded the Which? app, you can access its reviews and magazine issues anytime, anywhere, including offline. This allows you to check product reviews and prices even when you don't have an internet connection.

## Version history (last 5 releases)

### 3.28.0 — 2026-07-21

What's new:

• Fixes and improvements for performance and stability.

### 3.26.0 — 2026-07-07

What's new:

• Fixes and improvements for performance and stability.

### 3.25.0 — 2026-06-29

What's new:

• Fixes and improvements for performance and stability.

### 3.22.0 — 2026-05-28

What's new:

• Fixes and improvements for performance and stability.

### 3.21.1 — 2026-05-20

What's new:

• Fixes and improvements for performance and stability.

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## Related topics

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-26.*
