# Willa: AI Coach for Creators — Superpowers for Creators > AI coach for creators to manage business, contracts, clients, content, and sales. (iPhone/iPad app by Willa Pay AB.) - Source: https://appshunter.io/ios/app/willa-ai-coach-for-creators/id1526635533 (this page in markdown: same URL + `.md`) - Developer: [Willa Pay AB](https://appshunter.io/developer/1526635535) - Category: Productivity, Finance - Price: Free with in-app purchases - Rating: 4.60/5 from 979 App Store ratings · 53 written reviews indexed - Age rating: 4+ - Requires: iOS 13.0 · 164 MB - Languages: American English - Released: 2020-09-05 - Data updated: 2026-06-10 - Monetization: free with in-app purchases - User reviews in markdown: https://appshunter.io/ios/app/willa-ai-coach-for-creators/id1526635533/reviews.md ## What is Willa? Grow your creator business with Willa, your AI-powered personal coach. Contracts Have Willa analyze your brand deals to make sure you are protected and your contracts cover all the bases. Clients Willa’s AI can help you manage your client relationships, create responses to requests and make sure you follow up on timelines and milestones. Content Let Willa help you generate content ideas, naming suggestions, social media captions and turbocharge your creative inspiration. Sales Willa can help you craft outreach emails, suggest brands to work with and brainstorm how to package your services in the best possible way. Support Feeling uninspired, stuck in a rut, like you have no new ideas? Let Willa help you get out of any creative slump and back on track. Complete terms & conditions: https://secure.willa.com/terms ## Key features - AI contract analysis - Client relationship management - Content idea generation - Sales outreach assistance - Creative slump support ## Pricing and in-app purchases Base price: Free. **Subscriptions** | Subscription | Price | Period | | --- | --- | --- | | Annual | $179.00 | per year | | Monthly | $29.99 | per month | ## What do users think of Willa? Overall sentiment: mixed **Pros** - 🚀 Instant payment - 👍 Hassle-free invoicing - 💰 Incentives and bonuses - 🔒 Secure payment processing - 📊 Organized financial records - 🤝 Excellent customer service **Cons** - 🔄 Unexpected changes to product offering - ❌ Unreliable payment collection - 💰 Deducting money from invoices - 🚫 Accounts being compromised **Commonly reported bugs** - Invoicing issues - Account access problems **Most requested features** - More brand integrations - Expanded payment options - Improved communication about changes ## Recent user reviews (10 of 53) All indexed reviews: https://appshunter.io/ios/app/willa-ai-coach-for-creators/id1526635533/reviews.md ### 5/5 — was a Game Changer- and then it changed. *2024-06-23* I used to rely on this app for everything, as you can see below, but then they changed their product offering completely to make it an AI coach for freelancers with no early access to funds. I don't need an AI coach so I no longer use Willa. It was nice while it lasted! ---- I’ve been using Willa to invoice my clients for a year, and I can’t tell you enough how much peace of mind it brings to have the money to pay your bills up front. Usually as a freelancer one has to wear ALL of the hats, including chasing down clients for late invoices. Not with Willa!! I can spend more time doing the work that I’m good at, which translates to more money in my bank account. The team has always been accessible, and that’s the highlight of it all. If there are any problems I know that I can reach out to them. ### 1/5 — Stay away from this app *2023-06-01* Signing up for and using Willa turned out to be one of the WORST “too good to be true” experiences of my professional life. Willa was built on a complete lie and they’ve seemingly used people such as myself, whom they originally courted to subscribe, as tools to build their corporate brand database - which they are now selling to a new breed of aspiring creators. Once Willa got what they needed from the first group of subscribers (and I’m guessing raised capital based on that user “demand”) they dropped the facade and “pivoted” into something completely useless to the original users. I’d strongly urge anyone thinking of signing up to read through all of the reviews as well as in between the lines. If you decide to sign up for Willa, I suggest not getting too comfortable with any of the services offered as those services may not be permanent and you may not be given ample notice about changes to those services. Best of luck! ### 1/5 — No Longer Offering Early Cash-outs *2023-03-21* I’ve been a longtime user of Willa practically since day 1. The early cash out feature made it possible for me to do freelance work for a living as many of my clients have net60 or even net90 terms that make it impossible to pay bills on time. This was the ENTIRE purpose and selling point of Willa when I signed up. The last few months I’ve noticed tons of changes to the app - some helpful but most confusing. Today I tried to send an invoice and was told the early cash outs are no longer available for the foreseeable future. This was the reason Willa was created and now it’s just gone. I received no notification from the app prior to reaching out to customer service and I was counting on this invoice to be paid asap for my work finances. Now I have to completely change things with no notice. There’s no reason to use Willa without this feature. I’ll just continue with one of my other invoicing programs. ### 5/5 — BEYOND THE BEST APP FOR ALL CEO’s & CREATIVES *2023-02-09, version 2.0.29* WILLA IS A REVOLUTIONARY ASSET AND GIFT FOR ALL CREATIVES X CEO’s ACROSS THE WORLD!! This amazing company values people with talent and businesses in a whole new way that has been unheard of throughout all history and time! Grateful isn’t even enough to explain how valuable their whole team is and what they do daily to make sure we can continue doing what we love with ease, joy, excellence, passion, power, consistency, daily and profoundly! I’m the most breathtaking way! I am forever in awe of This amazing team and am so grateful to do business with them and to have them on our side for every project as we bill all our clients for the Amazing work at hand that is being delivered daily! Thank You Willa Team Thank You! Love you so much Keep Doing what you are doing! You are truly changing lives! Blessings and Joy with smiles and favor in faith! ### 5/5 — Amazing app *2023-02-08, version 2.0.29* So I started creating content for brands last year, and I never would have thought it will would be this hard to get paid. Because I would always hear how influencers make money creating content. But my first Experiences were horrible, I had to keep emailing the brands everyday and in three cases It took over 3 months to get paid. And I thought there has to be an easier way. That’s why I love Willa so much, they make the process so much easier and faster I am so grateful I found out about this app. I have been a freelancer for over a year now and I am so glad I found Willa. They are the best and their team is always ready to help. ### 2/5 — Something’s up *2023-02-06, version 2.0.28* I haven’t had Willa in awhile. I deleted it awhile back and I been gettting messages about someone trying to like use my account and buy 400$ worth of something?? But dw I didn’t get charged good thing. They tried stealin 400$ 2 times. It’s weird to explain but I got a text saying “glacier alert: a payment of 426$ was attempted” sent twice. Then a day ish later after that happened I got a text saying Willa approved my account. I don’t even have a account anymore. I deleted the app like a while ago lol. Soooo what is up? Y’all trying to take the 400$? Or is those different situations. And Bc it’s all becoming a coincidence. But hey I didn’t get charged officially. Just stay back. I deleted this app. Pls don’t text me anymor. ### 1/5 — Stay away from this app! *2023-01-25, version 2.0.27* The idea of using this app initially excited me, but then I realized that anyone you send a bill to, Willa will resell the information to other influencers. When I contacted brands through their email offerings, none of the brands had heard of them. That's when I realized they were reselling contact information. Additionally, their customer service team is not helpful or respectful. My time was wasted after being referred by the founder. Keep this third party out of your business by sending invoices yourself! I have found all influencer billing apps to be extremely counterproductive. Because Willa provided a collection agency, I thought this app was different. The concept is sound, but the execution is poor. The customer service team has not taken my concerns seriously and has not been able to provide satisfactory solutions. Moreover, they have been unresponsive and disrespectful during interactions. The company also seems to be relying heavily on marketing tactics that are misleading and deceptive in nature. I believe these practices are unacceptable and plan to take legal action. ### 1/5 — Don’t do it! THIS APP IS A SCAM!!! *2022-12-05, version 2.0.22* I first started using Willa early on, about two years ago. It was great. For a while. Then they did an update and everything went haywire. They started making me accountable for accounts they were unable to collect on. So not only was I working for “free” but then I was then being asked to pay what the client owed me! They tried to tell me that they hadn’t received payments on several accounts but when I contacted the clients they did indeed show me proof they had paid Willa! Then when I contacted will they would just tell me they “had no record of it” or that I had accidentally invoiced the client twice and the client paid only one of the invoices and that Willa had given me cash out on the second invoice! Not true! THIS APP IS A SCAM!! I always made sure my clients had paid before I took any cash out of my balance. I emailed them several times making sure clients had paid them before I took the cash just so this wouldn’t happen! But here they are now telling me I owe them! I also invoiced two big invoices on a client for $1375 each and Willa ended up taking nearly all of it and only gave me about $200 on each! THEY STOLE MONEY ON INVOICES CLIENTS OWED ME!!! Do yourself a favor and run far away from this app! I wish someone would’ve earned me but instead now I’m getting collection calls from Willa saying I still owe them on invoices my “clients didn’t pay” but they did! ### 1/5 — False advertisement, horrible experience *2022-10-20, version 2.0.15* False advertisement. They claim they will take care of any invoice and if brand does not reply or pay it’s their problem ( they have it on the site + frequently asked questions ) but this is not true. They are not willing to loose money, so they just overdraft your account instead. Big brands do not like to work with Willa. You look bad sending this because most of the time you’re not directly in contact with the financial department, so the email you give that you’ve been in contact with is not even the person paying you. So it can get a little messy. My advice is do not go through Willa, wait the 30,60 + days to get paid and look good with brands. Willa is not a reliable source. They are a 3rd party and will not loose, they just want money. So you’re better off keeping a good relationship with a brand. They should be taken down. ### 5/5 — Best invoicing app for Creators! *2022-09-13, version 2.0.10* So far I am loving the willapay app. Many contracts for content creators pay on a net-30, net-45, or the dreaded net-60. The worst feeling ever is finishing custom work for a brand, submitting/posting it, and then waiting a month or often even more to be compensated. When they don’t pay by the agreed upon date we are then forced to send countless follow up emails weeks or months after the job was completed. This is why I now send all of my invoices using Willa. 😎The client pays on a net-30 or whatever was agreed upon, while Willa pays me upfront. They essentially take responsibility for the invoice and do all of the follow up, if needed. You can withdraw your money next day for a small fee or do a standard withdrawal for free, which is my fave option. This app really takes the stress out of invoicing and I tell everyone about it. ## Frequently asked questions about Willa ### What does Willa: AI Coach for Creators do? Willa acts as an AI-powered personal coach for creators. It helps manage various aspects of a creator's business, including analyzing brand deal contracts, managing client relationships, generating content ideas, assisting with sales outreach, and providing support for creative slumps. ### What are the key features of this app? Key features include AI-driven contract analysis to ensure creators are protected, tools to manage client communication and timelines, assistance with generating content ideas and captions, help with crafting sales outreach emails, and support to overcome creative blocks. ### Is this app free to use? The application is free to download and use, but it offers in-app purchases. This means some advanced features or premium services may require a purchase. ### Who is this app designed for? This app is specifically designed for content creators who want to streamline their business operations. It's ideal for those looking to improve their contract handling, client management, content creation process, and sales efforts. ### How does the app help with contracts? The app's AI can analyze your brand deal contracts to ensure they protect your interests and cover all necessary bases. This feature helps creators understand the terms and conditions of their agreements. ## Version history (last 5 releases) ### 4.0.4 — 2023-09-19 Hello Willa Friends! We've simplified subscription management, placing it in your settings for easy access. Plus, reaching out to our support team is now easier than ever. Cheers, The Willa Team ### 4.0.3 — 2023-06-13 Willa v2.0 – Empowering Freelancers with a New Focus and Powerful Tools What’s New in v2.0: - Payment requests are now disabled as we sunset the payments and banking features. - Premium users gain exclusive access to our innovative sales tool at beta.willa.com, designed to help you grow your business! - Stability and speed improvements to our AI Assistant Willa’s Ongoing Commitment: We’re evolving to better support your needs as a freelancer with a new focus on helping you find clients and expand your business. As always, we’re dedicated to your success. Discover our new features at beta.willa.com and stay tuned for more exciting updates to the app! ### 4.0.2 — 2023-06-01 Hey there Willa friends! We hope you’re having a great time using the app. In this update, we’ve made a few minor updates and fixed some pesky bugs because, let’s face it, nobody likes bugs. We care about the little things here at Willa, so we’re always working to make the app even better. If you have any questions or feedback, don’t be shy! We love hearing from you. And stay tuned for more updates in the future. ### 4.0.1 — 2023-05-30 Willa’s payments and banking features will be discontinued, paving the way for an exciting new service designed to help you find clients and grow your business. We know this comes as a surprise, but this decision has been made with you, our valued freelancers, in mind. Please find more information on blog.willa.com ### 4.0.0 — 2023-05-17 Since 2021, we’ve worked tirelessly to help freelancers and creators Superpower their businesses and spend less time worrying about money, admin and other boring stuff. And today, with the launch of Willa 4.0, we’re taking another step towards becoming every creator and freelancer’s personal business coach. We’ve introduced our new contract check service, revamped our UI to give you a more intuitive app experience, and we’ve put our AI engine front and center in the app. Looking for Willa on the web? 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User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-10.*