# Willow: Better Spending Habits — Buy Nothing Habit Tracker

> Habit tracker for mindful spending and saving. (iPhone/iPad app by BM APLICATIVOS LTDA.)

- Source: https://appshunter.io/ios/app/willow-better-spending-habits/id6670408045 (this page in markdown: same URL + `.md`)
- Developer: [BM APLICATIVOS LTDA](https://appshunter.io/developer/1766149169)
- Category: Finance, Health & Fitness
- Price: Free with in-app purchases
- Rating: 5.00/5 from 2 App Store ratings · 3 written reviews indexed
- Age rating: 4+
- Requires: iOS 18.0 · 7 MB
- Languages: English, French, German, Portuguese
- Released: 2024-11-25
- Data updated: 2026-06-10
- Monetization: subscription
- User reviews in markdown: https://appshunter.io/ios/app/willow-better-spending-habits/id6670408045/reviews.md

## What is Willow?

Embrace better spending habits with Willow.
Stop buying unnecessary things, reduce your impact, and save up for what truly matters.

Features (Only available via Subscription):

1. Create a wishlist and set reminders:
Add items to your Willow wishlist and set a reminder date. This gives you time to reflect on whether you truly need to buy them. When the reminder pops up, you’ll be in a better position to make a good decision.

2. Find out if you really need to buy it:
After you add an item to your wishlist, Willow will guide you through a few simple questions to help you decide whether to make the purchase. A list of pros and cons will make it easier to choose what’s best for you.

3. Track your savings progress:
Whenever you decide to archive an item (i.e., not buy it), Willow adds its cost to your total savings. Watch your progress grow as you make better spending decisions.

4. Gain insight into your spending habits:
Analyze your monthly data to understand your shopping behavior and buying patterns, empowering you to make lasting changes.

Subscription and Pricing:

All of Willow's features are available through a subscription model. A subscription is required to access the app’s functionality. We are a small business, and we are very grateful for your contribution :)

Monthly subscription: $1.99/month
Annual subscription: $9.99/year - after a free trial

Payment will be charged to the payment method connected to your Apple account upon confirmation of the initial subscription purchase. Subscriptions automatically renew unless auto-renew is turned off at least 24 hours before the current subscription period ends. Your account will be charged for renewal within 24 hours before the end of the current period, and the renewal cost will be identified. You can manage your subscription and turn off auto-renewal in your App Store/Apple Account Settings.

Note:
All your data is stored locally on your device, ensuring your privacy and security.

Privacy Policy: https://www.getwillow.app/privacy-policy/
Terms Of Service : https://www.getwillow.app/terms-of-service/
EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

## Key features

- Create wishlists with reminders
- Decision-making prompts for purchases
- Track savings progress
- Analyze spending habits
- Local data storage for privacy

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Full access yearly (1 year) | $9.99 | per year |
| Yearly subscription - 30% off | $6.99 | per year |
| Full access yearly (1 year) | $9.99 | per year |
| Full access monthly (1 month) | $1.99 | per month |

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Lifetime access | $49.99 | one-time |


## Recent user reviews (3 of 3)

All indexed reviews: https://appshunter.io/ios/app/willow-better-spending-habits/id6670408045/reviews.md

### 5/5 — Exceptional

*2025-04-15*

If you’re like me and are always wasting money on unnecessary stuff, an app like this is an absolute must! The functionality I needed is there, plus the UI is quite pleasant to look at and navigate. Highly recommend it!!

**Developer response:** Thank you so much! Really glad to hear you enjoy the app.

### 5/5 — Great app for saving money

*2025-04-14*

Really made me think if i need certain items. Thanks!

**Developer response:** Thank you!

### 1/5 — Waste of time

*2025-02-05*

Entered several items over a week.  This morning, nothing there. Empty wishlist

**Developer response:** Hi,

I'm really sorry you experienced this—it's definitely not supposed to happen.

Could it be that you added items and set a reminder for a future month? If so, they should appear in the month you selected. For example, if you added them in January but set the reminder for February, you'll need to switch to February to see them. Similarly, if you added them to January and it's now February, you’d need to go back to January to find them. The list always shows items under the month they are due.

If that’s not the case, then there’s a bug, and I’d love to fix it. I’m already running some tests, but I’d really appreciate it if you could share a bit more information so I can better understand what happened and resolve it as soon as possible.

Wishing you a great day! :)

## Frequently asked questions about Willow

### What is Willow?

Willow is a finance app designed to help you build better spending habits. It allows you to create wishlists, analyze your spending patterns, and track your savings progress.

### How much does Willow cost?

Willow operates on a subscription model. A monthly subscription is $1.99, and an annual subscription is $9.99, which includes a 3-day free trial. All features require a subscription.

### Does Willow offer a free trial?

Yes, the annual subscription for Willow includes a 3-day free trial. You can manage your subscription and turn off auto-renewal in your App Store/Apple Account Settings.

### Is my financial data secure with Willow?

Yes, Willow prioritizes your privacy and security. All your data is stored locally on your device, ensuring it is not shared externally.

### How does Willow help me save money?

Willow helps you save by encouraging mindful purchasing. You can add items to a wishlist with reminders, and when you decide not to buy an item, its cost is added to your total savings.

### Can I analyze my spending habits with Willow?

Yes, Willow provides insights into your spending habits. You can analyze your monthly data to understand your shopping behavior and buying patterns.

### What devices is Willow available on?

Willow is available on iPhone and iPad devices.

### How often is Willow updated?

The latest version of Willow is 1.08.01, and it was last updated on July 14, 2025. Updates typically occur to improve functionality and add new features.

## Version history (last 5 releases)

### 1.08.01 — 2025-07-14

bugfixes

### 1.08.00 — 2025-06-22

- switching min version to iOS 18.0

### 1.07.01 — 2025-04-18

- welcome view

### 1.07.00 — 2025-04-06

- welcome view

### 1.06.00 — 2025-04-01

- simplifying wishlist UI

## Apps similar to Willow

| App | Rating | Price | Category |
| --- | --- | --- | --- |
| [Stop Impulse Buying \| Budget](https://appshunter.io/ios/app/stop-impulse-buying-budget/id6475173011) | 4.3 (52) | Free | Finance |
| [Bread: Gamified Budget Tracker](https://appshunter.io/ios/app/bread-gamified-budget-tracker/id6474839193) | 4.4 (47) | Free | Finance |
| [Nudget: Spending Tracker](https://appshunter.io/ios/app/nudget-spending-tracker/id1517339257) | 4.5 (371) | Free | Finance |
| [SpendWise - Mindful Spending](https://appshunter.io/ios/app/spendwise-mindful-spending/id6496203443) | 3.4 (8) | Free | Finance |
| [Savings Challenge: Savvy Goals](https://appshunter.io/ios/app/savings-challenge-savvy-goals/id6746079977) | 5.0 (21) | Free | Finance |
| [Buy or Not?](https://appshunter.io/ios/app/buy-or-not/id6503727940) | 5.0 (3) | Free | Finance |

## More apps by BM APLICATIVOS LTDA

- [Goals Oriented Toolkit](https://appshunter.io/ios/app/goals-oriented-toolkit/id6742660576)

All apps by BM APLICATIVOS LTDA: https://appshunter.io/developer/1766149169

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-10.*