# ItemKeeper vs Where's it in?

The clearest difference is ads: ItemKeeper at none against Where's it in?'s shown. ItemKeeper also leads on update cadence (every 6 weeks vs every 18 months) and review sentiment (57% vs 40%). On price, in-app purchases, monetization model and device support there is nothing between them.

Both are free to download. ItemKeeper sells 3 one-off in-app purchases and Where's it in? sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.

ItemKeeper ships an update every 6 weeks, Where's it in? every 18 months. The most recent releases landed on July 9, 2026 and September 19, 2026 respectively.

## The numbers

| Metric | ItemKeeper | Where's it in? |
| --- | --- | --- |
| Price | Free | Free |
| Positive reviews | **57.1% of reviews** | 40.0% of reviews |
| In-app purchases | Yes | Yes |
| Ads | **No** | Yes |
| Update frequency | **Every 6 weeks** | Every 18 months |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 46 MB | 9 MB |
| Requires iOS | **15.0** | 15.6 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Tomoaki Fujita](https://appshunter.io/developer/583709725) | [be-style](https://appshunter.io/developer/534131442) |

## What reviewers say

### ItemKeeper

[App page](https://appshunter.io/ios/app/itemkeeper/id1013461218)

Track expiration dates for groceries, coupons, and rentals with timely notifications. Organize items by category and due date for easy searching and an eco-friendly lifestyle. Share data with family and transfer it when changing devices.

**Highlights:** Expiration date tracking, Coupon expiration alerts, Rental return reminders, Item organization by category, One-handed operation, Data sharing with family, Data transfer for new devices

**Features:** macOS Compatibility

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Heavy User Mode | $0.99 | one-time |
| Hide All Ads | $0.99 | one-time |
| Backup Service | $1.99 | one-time |


### Where's it in?

[App page](https://appshunter.io/ios/app/wheres-it-in/id1099735230)

Easily manage household items by simply taking pictures. Avoid writing names, remembering details, or searching through icons. This app offers a simple way to track your belongings, from kitchen ingredients to clothing.

**Highlights:** Manage objects with pictures, No need to write item names, Organize by record or limit date, Sort by favorite, Customizable groups, Rename groups

**Features:** Vision Pro support

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| group20 | $1.99 | one-time |


## Frequently asked questions

### Is ItemKeeper free?

ItemKeeper is free to download, with in-app purchases available.

### Is Where's it in? free?

Where's it in? is free to download, with in-app purchases available.

### Do ItemKeeper or Where's it in? have ads?

Where's it in? shows ads; ItemKeeper does not.

### Which is updated more often, ItemKeeper or Where's it in??

ItemKeeper ships an update every 6 weeks, and Where's it in? every 18 months. Most recently, ItemKeeper was updated on July 9, 2026 and Where's it in? on September 19, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*