# Square Appointments vs Masters

The clearest difference is ratings volume: Square Appointments at 195K against Masters's 97. Square Appointments also leads on update cadence (every 6 days vs every 3 weeks). Masters's advantage is review sentiment (89% vs 69%) and monetization model (ad-supported vs freemium). On price, rating, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.9 for Square Appointments against 4.7 for Masters. That said, the two scores are not equally well evidenced: Square Appointments has 195K ratings behind it against 97, so its average is the more settled of the two. Written reviews are what separate them: 69% of Square Appointments's written reviews are positive against 89% of Masters's.

Square Appointments ships an update every 6 days, Masters every 3 weeks. The most recent releases landed on October 31, 2026 and October 29, 2026 respectively.

## The numbers

| Metric | Square Appointments | Masters |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (195K ratings)](https://appshunter.io/ios/app/square-appointments-scheduler/id1023050786/reviews)** | [4.7 (97 ratings)](https://appshunter.io/ios/app/masters-salon-scheduling-app/id1435451008/reviews) |
| Number of ratings | **195K** | 97 |
| Positive reviews | 68.8% of reviews | **89.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 6 days** | Every 3 weeks |
| Monetization | Freemium | **Ad-supported** |
| Size | 802 MB | 211 MB |
| Requires iOS | 17.1 | **15.0** |
| Devices | iPhone, iPad | iPhone, iPod |
| Age rating | 12+ | 4+ |
| Developer | [Block, Inc.](https://appshunter.io/developer/335393791) | [Jam Soft LLC](https://appshunter.io/developer/1010198075) |

## What reviewers say

### Square Appointments

[App page](https://appshunter.io/ios/app/square-appointments-scheduler/id1023050786)

Manage your business with an all-in-one solution for booking, scheduling, and payments. Offer 24/7 online booking, send automated reminders, and process payments securely. Track client details and manage your team's calendars and reports.

**Highlights:** 24/7 online booking, Automated appointment reminders, Secure payment processing, Client management, Team calendar management, Point of sale system

**Features:** Apple Wallet

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 📅 Helpful appointment reminders
- 💳 Integrated payment processing
- 👍 User-friendly interface
- 🕰️ Recurring appointments

**What reviewers complain about**

- 🐛 Bugs and glitches
- 🤔 Confusing navigation
- 🔒 Lack of security features
- 💰 Expensive paid plans
- 📞 Poor customer support

**Reported bugs**

- Appointments disappearing or not syncing
- Issues with changing or rescheduling appointments
- Unreliable notification system
- Incorrect time/date display
- Trouble connecting with Square payment system

**Requested features**

- Ability to customize text/email reminders
- Option to block time slots for personal use
- Integration with more calendar apps
- Easier way to manage multiple locations
- Feature to collect deposits or prepayments


### Masters

[App page](https://appshunter.io/ios/app/masters-salon-scheduling-app/id1435451008)

This app helps small beauty salons and studios manage appointments, client profiles, and sales reports. It offers online booking, smart reminders via multiple channels, and a waitlist feature. Professionals can track client history and export financial data.

**Highlights:** Online appointment scheduling, Automated client reminders (SMS, WhatsApp, email), Personalized web page with booking, Sales and expense reporting, Client profile and history management, Waitlist functionality

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Square Appointments free?

Square Appointments is free to download, with no in-app purchases.

### Is Masters free?

Masters is free to download, with no in-app purchases.

### Which has better reviews, Square Appointments or Masters?

Square Appointments is rated higher. Square Appointments averages 4.9 out of 5 from 195K ratings, while Masters averages 4.7 from 97 ratings.

### Do Square Appointments or Masters have ads?

Neither Square Appointments nor Masters shows ads.

### Which is updated more often, Square Appointments or Masters?

Square Appointments ships an update every 6 days, and Masters every 3 weeks. Most recently, Square Appointments was updated on October 31, 2026 and Masters on October 29, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*