# iTOVi vs Modern Essentials Plus

The clearest difference is price: iTOVi at Free against Modern Essentials Plus's $3.99. iTOVi also leads on rating (4.7 vs 3.9) and in-app purchases (none vs 11). On ads, device support and iOS requirement there is nothing between them.

iTOVi is free to download; Modern Essentials Plus costs $3.99 up front. Modern Essentials Plus sells 11 in-app purchases, starting at $1.99 per month. iTOVi asks for nothing beyond the download.

iTOVi holds the better App Store score, 4.7 against 3.9. That said, the two scores are not equally well evidenced: iTOVi has 4.7K ratings behind it against 13, so its average is the more settled of the two. Written reviews point the same way: 34% of iTOVi's written reviews are positive against 17% of Modern Essentials Plus's.

iTOVi ships an update every 9 days, Modern Essentials Plus every 5 weeks. Both last shipped on September 23, 2026.

## The numbers

| Metric | iTOVi | Modern Essentials Plus |
| --- | --- | --- |
| Price | **Free** | $3.99 |
| Rating | **[4.7 (4.7K ratings)](https://appshunter.io/ios/app/itovi/id1033183555/reviews)** | [3.9 (13 ratings)](https://appshunter.io/ios/app/modern-essentials-plus/id1391084560/reviews) |
| Number of ratings | **4.7K** | 13 |
| Positive reviews | **34.3% of reviews** | 16.9% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | **Every 9 days** | Every 5 weeks |
| Monetization | **Ad-supported** | Free with in-app purchases |
| Size | 260 MB | 27 MB |
| Requires iOS | **15.6** | 16.6 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPad |
| Age rating | 4+ | 17+ |
| Developer | [Lynx Insight, LLC](https://appshunter.io/developer/1033183554) | [AromaTools](https://appshunter.io/developer/533956713) |

## What reviewers say

### iTOVi

[App page](https://appshunter.io/ios/app/itovi/id1033183555)

This device helps users make informed decisions to reach personal wellness objectives. It offers a content library, enhanced report analysis, and improved client management tools for a better user and client experience.

**Highlights:** Personal wellness goal guidance, Content library, Revitalized report analysis, Client relationship management, Improved user experience

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🙏🏼💜 Great Tool for Essential Oil Advocates
- 🚀 Accurate & amazing
- 🚀 Excellent customer service
- 🚀 Excellent tool
- 🚀 Works perfectly!

**What reviewers complain about**

- 🐛 Not connecting
- 🐛 Pairing
- 🐛 App keeps shutting down unexpectedly
- 🐛 Can't get it to work
- 🐛 It's not scanning

**Reported bugs**

- App crashes
- Bluetooth connection issues
- Slow scanning
- Missing data in reports
- Compatibility issues

**Requested features**

- Emotion and physical chart
- Dark mode option
- Advanced analytics dashboard


### Modern Essentials Plus

[App page](https://appshunter.io/ios/app/modern-essentials-plus/id1391084560)

This app provides comprehensive information on essential oils, including uses, blends, and application methods. It offers solutions for various health conditions, personal care, and home needs, with features to organize and personalize your oil usage.

**Highlights:** Essential oil uses and blends, Condition and symptom search, Simple Solutions protocols, Personal care recipes, Oil inventory tracking, Favorite product marking

**Features:** macOS Compatibility, Family Sharing, Vision Pro support

**In-app purchases (11)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Full Access (Monthly) | $1.99 | per month |
| Full Access (Yearly) | $19.99 | per year |
| English language | $3.99 | one-time |
| Idioma português | $3.99 | one-time |
| Lengua española | $3.99 | one-time |
| Italian Language | $3.99 | one-time |
| Russian Language | $3.99 | one-time |
| Japanese Language | $3.99 | one-time |
| Simplified Chinese | $3.99 | one-time |
| Korean Language | $3.99 | one-time |
| German Language | $3.99 | one-time |

**What reviewers like**

- 👍 Helpful resource for essential oils
- 👍 Practical and complete information
- 👍 User-friendly interface
- 👍 Good for quick reference
- 👍 Worth the small investment (for some)

**What reviewers complain about**

- 🐛 App crashes frequently
- 🐛 App won't open
- 🐛 Frequent bugs and glitches
- 🐛 Outdated content, not updated
- 🐛 Subscription model is disliked

**Reported bugs**

- App crashes immediately upon opening
- App stops functioning entirely
- Search functionality not working
- App closes automatically when opening
- App freezes on loading screen

**Requested features**

- Update app with new oils
- Add original blend names in English
- Allow entering special oils into inventory
- Improve inventory section (quantity, size, location)
- Add dark mode


## Frequently asked questions

### Is iTOVi free?

iTOVi is free to download, with no in-app purchases.

### Is Modern Essentials Plus free?

Modern Essentials Plus costs $3.99, and also offers in-app purchases.

### Which has better reviews, iTOVi or Modern Essentials Plus?

iTOVi is rated higher. iTOVi averages 4.7 out of 5 from 4.7K ratings, while Modern Essentials Plus averages 3.9 from 13 ratings.

### Do iTOVi or Modern Essentials Plus have ads?

Neither iTOVi nor Modern Essentials Plus shows ads.

### Which is updated more often, iTOVi or Modern Essentials Plus?

iTOVi ships an update every 9 days, and Modern Essentials Plus every 5 weeks. Most recently, iTOVi was updated on September 23, 2026 and Modern Essentials Plus on September 23, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*