# iTOVi vs Essential Emotions +

The clearest difference is in-app purchases: iTOVi at none against Essential Emotions +'s 3. iTOVi also leads on rating (4.7 vs 4.3) and ratings volume (4.7K vs 27). Essential Emotions +'s advantage is review sentiment (65% vs 34%). On price, update cadence, ads and device support there is nothing between them.

Both are free to download. Essential Emotions + sells 3 in-app purchases, starting at $4.99 per month. iTOVi asks for nothing beyond the download.

iTOVi holds the better App Store score, 4.7 against 4.3. That said, the two scores are not equally well evidenced: iTOVi has 4.7K ratings behind it against 27, so its average is the more settled of the two. Written reviews complicate that: 34% of iTOVi's written reviews are positive against 65% of Essential Emotions +'s, so the app with the better star average is not the one people write more warmly about.

iTOVi ships an update every 9 days, Essential Emotions + fortnightly. The most recent releases landed on October 24, 2026 and October 25, 2026 respectively.

## The numbers

| Metric | iTOVi | Essential Emotions + |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (4.7K ratings)](https://appshunter.io/ios/app/itovi/id1033183555/reviews)** | [4.3 (27 ratings)](https://appshunter.io/ios/app/essential-emotions-plus/id6497874332/reviews) |
| Number of ratings | **4.7K** | 27 |
| Positive reviews | 34.3% of reviews | **65.2% of reviews** |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | **Every 9 days** | Fortnightly |
| Monetization | **Ad-supported** | Free with in-app purchases |
| Size | 261 MB | 74 MB |
| Requires iOS | 15.6 | **15.1** |
| Devices | iPhone, iPad, iPod | **iPhone, iPad, iPod, Mac** |
| Age rating | 4+ | 4+ |
| Developer | [Lynx Insight, LLC](https://appshunter.io/developer/1033183554) | [Essential Emotions LLC](https://appshunter.io/developer/1484549723) |

## What reviewers say

### iTOVi

[App page](https://appshunter.io/ios/app/itovi/id1033183555)

This device helps users make informed decisions to reach personal wellness objectives. It offers a content library, enhanced report analysis, and improved client management tools for a better user and client experience.

**Highlights:** Personal wellness goal guidance, Content library, Revitalized report analysis, Client relationship management, Improved user experience

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🙏🏼💜 Great Tool for Essential Oil Advocates
- 🚀 Accurate & amazing
- 🚀 Excellent customer service
- 🚀 Excellent tool
- 🚀 Works perfectly!

**What reviewers complain about**

- 🐛 Not connecting
- 🐛 Pairing
- 🐛 App keeps shutting down unexpectedly
- 🐛 Can't get it to work
- 🐛 It's not scanning

**Reported bugs**

- App crashes
- Bluetooth connection issues
- Slow scanning
- Missing data in reports
- Compatibility issues

**Requested features**

- Emotion and physical chart
- Dark mode option
- Advanced analytics dashboard


### Essential Emotions +

[App page](https://appshunter.io/ios/app/essential-emotions-plus/id6497874332)

Explore the emotional properties of essential oils and receive guidance on their selection and application. This app helps you identify emotions or body concerns and suggests corresponding essential oils for emotional well-being. Access a comprehensive database of emotions, oils, and body systems for practical use.

**Highlights:** 500+ emotions with recommended oils, 100+ doTERRA essential oils database, 250+ body parts and systems linkage, Oil selection and application guidance, Emotional processing support (declarations, visualizations)

**Features:** Vision Pro support

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Movement Subscription | $4.99 | per month |
| Book Subscription | $19.99 | per year |
| Emotions Book | $9.99 | one-time |


## Frequently asked questions

### Is iTOVi free?

iTOVi is free to download, with no in-app purchases.

### Is Essential Emotions + free?

Essential Emotions + is free to download, with in-app purchases available.

### Which has better reviews, iTOVi or Essential Emotions +?

iTOVi is rated higher. iTOVi averages 4.7 out of 5 from 4.7K ratings, while Essential Emotions + averages 4.3 from 27 ratings.

### Do iTOVi or Essential Emotions + have ads?

Neither iTOVi nor Essential Emotions + shows ads.

### Which is updated more often, iTOVi or Essential Emotions +?

iTOVi ships an update every 9 days, and Essential Emotions + fortnightly. Most recently, iTOVi was updated on October 24, 2026 and Essential Emotions + on October 25, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*