# ESMO Interactive Guidelines vs BM Counter

The clearest difference is rating: ESMO Interactive Guidelines at 4.8 against BM Counter's 4.1. ESMO Interactive Guidelines also leads on ads (none vs shown) and update cadence (every 6 months vs every 72 months). On price, review sentiment, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ESMO Interactive Guidelines holds the better App Store score, 4.8 against 4.1. That said, the two scores are not equally well evidenced: ESMO Interactive Guidelines has 150 ratings behind it against 9, so its average is the more settled of the two. Written reviews complicate that: 80% of ESMO Interactive Guidelines's written reviews are positive against 86% of BM Counter's, so the app with the better star average is not the one people write more warmly about.

ESMO Interactive Guidelines ships an update every 6 months, BM Counter every 72 months. The most recent releases landed on September 11, 2026 and September 18, 2026 respectively.

## The numbers

| Metric | ESMO Interactive Guidelines | BM Counter |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.8 (150 ratings)](https://appshunter.io/ios/app/esmo-interactive-guidelines/id1037353712/reviews)** | [4.1 (9 ratings)](https://appshunter.io/ios/app/bm-counter/id1360631254/reviews) |
| Number of ratings | **150** | 9 |
| Positive reviews | 80.0% of reviews | **86.4% of reviews** |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | **Every 6 months** | Every 72 months |
| Monetization | **Free** | Ad-supported |
| Size | 195 MB | 54 MB |
| Requires iOS | 12.0 | 12.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 12+ | 4+ |
| Developer | [European Society for Medical Oncology - ESMO](https://appshunter.io/developer/515544538) | [Kazuyoshi Sasaoka](https://appshunter.io/developer/1348313140) |

## What reviewers say

### ESMO Interactive Guidelines

[App page](https://appshunter.io/ios/app/esmo-interactive-guidelines/id1037353712)

Access concise, practical treatment recommendations based on the latest scientific research. This app provides interactive tools, algorithms, and calculators to support healthcare professionals in decision-making and guideline navigation.

**Highlights:** Concise treatment recommendations, Interactive decision-making tools, Treatment algorithms and calculators, Keyword search functionality, Bookmarking and note-taking, News and push notifications

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### BM Counter

[App page](https://appshunter.io/ios/app/bm-counter/id1360631254)

This app assists in counting bone marrow cells for clinical work in animal hospitals. It features touch-based counting with undo functionality and data archiving. Users can choose between vibration and sound notifications for a tactile counting experience.

**Highlights:** Touch cell button for counting, Count up & count down modes, Notifications at 100, 200, 500, 1000 counts, Undo last 3 counts, Archive count data, Vibration and/or sound feedback

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is ESMO Interactive Guidelines free?

ESMO Interactive Guidelines is free to download, with no in-app purchases.

### Is BM Counter free?

BM Counter is free to download, with no in-app purchases.

### Which has better reviews, ESMO Interactive Guidelines or BM Counter?

ESMO Interactive Guidelines is rated higher. ESMO Interactive Guidelines averages 4.8 out of 5 from 150 ratings, while BM Counter averages 4.1 from 9 ratings.

### Do ESMO Interactive Guidelines or BM Counter have ads?

BM Counter shows ads; ESMO Interactive Guidelines does not.

### Which is updated more often, ESMO Interactive Guidelines or BM Counter?

ESMO Interactive Guidelines ships an update every 6 months, and BM Counter every 72 months. Most recently, ESMO Interactive Guidelines was updated on September 11, 2026 and BM Counter on September 18, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*