# Google Ads vs X

The clearest difference is review sentiment: X at 100% against Google Ads's 22%. X also leads on rating (5.0 vs 4.4) and monetization model (free vs ad-supported). Google Ads's advantage is update cadence (fortnightly vs every 33 months) and ratings volume (5K vs 1). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

X holds the better App Store score, 5.0 against 4.4. That said, the two scores are not equally well evidenced: Google Ads has 5K ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 22% of Google Ads's written reviews are positive against 100% of X's.

Google Ads ships an update fortnightly, X every 33 months. The most recent releases landed on September 30, 2026 and June 3, 2026 respectively.

## The numbers

| Metric | Google Ads | X |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.4 (5K ratings)](https://appshunter.io/ios/app/google-ads/id1037457231/reviews) | **[5.0 (1 ratings)](https://appshunter.io/ios/app/x-gate/id1260142004/reviews)** |
| Number of ratings | **5K** | 1 |
| Positive reviews | 21.9% of reviews | **100.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Fortnightly** | Every 33 months |
| Monetization | Ad-supported | **Free** |
| Best chart rank | **#131** | — |
| Size | 137 MB | 8 MB |
| Requires iOS | 16.0 | **12.0** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 17+ |
| Developer | [Google](https://appshunter.io/developer/281956209) | [Atmit SAL](https://appshunter.io/developer/1114282492) |

## What reviewers say

### Google Ads

[App page](https://appshunter.io/ios/app/google-ads/id1037457231)

**Currently charting:** #131 Top Free · Business (US App Store)

Manage your advertising campaigns directly from your mobile device. Monitor performance, receive actionable recommendations, and make quick edits to ads and budgets anytime, anywhere. Stay informed with real-time notifications and access expert support on the go.

**Highlights:** Monitor campaign performance, Edit campaigns, budgets, and keywords, Create and edit ads, Apply optimization recommendations, Real-time performance notifications, Access expert support

**In-app purchases:** none

**What reviewers like**

- 🚀 Great features
- 💡 Helpful app
- 👍 User-friendly
- 🚀 Intuitive
- 🚀 Efficient

**What reviewers complain about**

- 🐛 Buggy app
- 🔒 Security issues
- 💰 Overcharging
- 🤖 Poor customer service
- 🤖 Lack of support

**Reported bugs**

- App crashes frequently
- Metrics not updating properly
- Inability to access all campaigns
- Stuck in update loop
- Compatibility issues with new devices

**Requested features**

- Allow creating campaigns from app
- Improve mobile app functionality
- Better sync with desktop version
- More user-friendly interface
- Clearer instructions and guidance


### X

[App page](https://appshunter.io/ios/app/x-gate/id1260142004)

Manage commercial processes with clients and suppliers. Access real-time reports, a calendar dashboard for pending requests, and accounting services. Includes personalized satisfaction surveys for continuous improvement.

**Highlights:** Manage commercial processes with third parties, Online helpdesk access for requests, Real-time commercial request reports, Calendar dashboard for pending requests, Real-time accounting services, Personalized satisfaction surveys

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Google Ads free?

Google Ads is free to download, with no in-app purchases.

### Is X free?

X is free to download, with no in-app purchases.

### Which has better reviews, Google Ads or X?

X is rated higher. Google Ads averages 4.4 out of 5 from 5K ratings, while X averages 5.0 from 1 ratings.

### Do Google Ads or X have ads?

Neither Google Ads nor X shows ads.

### Which is updated more often, Google Ads or X?

Google Ads ships an update fortnightly, and X every 33 months. Most recently, Google Ads was updated on September 30, 2026 and X on June 3, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*