# Google Ads vs Lead Generation Ads

The clearest difference is review sentiment: Lead Generation Ads at 100% against Google Ads's 22%. Lead Generation Ads also leads on iOS requirement (13.0 vs 16.0). Google Ads's advantage is update cadence (fortnightly vs every 3 months) and chart position (#117 vs unranked). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Google Ads ships an update fortnightly, Lead Generation Ads every 3 months. The most recent releases landed on November 6, 2026 and November 4, 2026 respectively.

## The numbers

| Metric | Google Ads | Lead Generation Ads |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.4 (5.1K ratings)](https://appshunter.io/ios/app/google-ads/id1037457231/reviews)** | — |
| Number of ratings | **5.1K** | — |
| Positive reviews | 22.4% of reviews | **100.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Fortnightly** | Every 3 months |
| Monetization | Free | Free |
| Best chart rank | **#117** | — |
| Size | 138 MB | 43 MB |
| Requires iOS | 16.0 | **13.0** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Google](https://appshunter.io/developer/281956209) | [Varun Kumar](https://appshunter.io/developer/1769463164) |

## What reviewers say

### Google Ads

[App page](https://appshunter.io/ios/app/google-ads/id1037457231)

**Currently charting:** #117 Top Free · Business (US App Store)

Manage your advertising campaigns from anywhere with this mobile tool. Monitor performance, make quick edits to budgets and keywords, and receive real-time notifications. Get personalized recommendations to boost your ad performance and connect with support when needed.

**Highlights:** Monitor campaign performance, Edit campaigns, budgets, and keywords, Create and edit ads, View optimization score, Apply recommendations, Receive real-time notifications, Access expert support

**In-app purchases:** none

**What reviewers like**

- 🚀 Great features
- 💡 Helpful app
- 👍 User-friendly
- 🚀 Intuitive
- 🚀 Efficient

**What reviewers complain about**

- 🐛 Buggy app
- 🔒 Security issues
- 💰 Overcharging
- 🤖 Poor customer service
- 🤖 Lack of support

**Reported bugs**

- App crashes frequently
- Metrics not updating properly
- Inability to access all campaigns
- Stuck in update loop
- Compatibility issues with new devices

**Requested features**

- Allow creating campaigns from app
- Improve mobile app functionality
- Better sync with desktop version
- More user-friendly interface
- Clearer instructions and guidance


### Lead Generation Ads

[App page](https://appshunter.io/ios/app/lead-generation-ads-groweasy/id6701542430)

This AI-powered tool helps businesses launch targeted ad campaigns on social media and Google in minutes. It focuses on smart targeting, ad design, and copywriting to generate high-quality leads directly to your WhatsApp and email.

**Highlights:** AI-powered targeting, Effortless campaign setup, Cost-effective solutions, Real-time lead delivery, Multi-platform ad support, Performance analytics

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Google Ads free?

Google Ads is free to download, with no in-app purchases.

### Is Lead Generation Ads free?

Lead Generation Ads is free to download, with no in-app purchases.

### Do Google Ads or Lead Generation Ads have ads?

Neither Google Ads nor Lead Generation Ads shows ads.

### Which is updated more often, Google Ads or Lead Generation Ads?

Google Ads ships an update fortnightly, and Lead Generation Ads every 3 months. Most recently, Google Ads was updated on November 6, 2026 and Lead Generation Ads on November 4, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*