# Google Ads vs SMEPlus Lite

The clearest difference is chart position: Google Ads at #131 against SMEPlus Lite's unranked. On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Both ship on a similar rhythm, roughly fortnightly. The most recent releases landed on October 19, 2026 and October 11, 2026 respectively.

## The numbers

| Metric | Google Ads | SMEPlus Lite |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.4 (5.1K ratings)](https://appshunter.io/ios/app/google-ads/id1037457231/reviews)** | — |
| Number of ratings | **5.1K** | — |
| Positive reviews | 22.4% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Fortnightly | Fortnightly |
| Monetization | Ad-supported | — |
| Best chart rank | **#131** | — |
| Size | 136 MB | 20 MB |
| Requires iOS | 16.0 | **15.0** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 17+ |
| Developer | [Google](https://appshunter.io/developer/281956209) | [Rajeev Prasad](https://appshunter.io/developer/590225864) |

## What reviewers say

### Google Ads

[App page](https://appshunter.io/ios/app/google-ads/id1037457231)

**Currently charting:** #131 Top Free · Business (US App Store)

Manage your advertising campaigns directly from your mobile device. Monitor performance, receive actionable recommendations, and make quick edits to ads and budgets anytime, anywhere. Stay informed with real-time notifications and access expert support on the go.

**Highlights:** Monitor campaign performance, Edit campaigns, budgets, and keywords, Create and edit ads, Apply optimization recommendations, Real-time performance notifications, Access expert support

**In-app purchases:** none

**What reviewers like**

- 🚀 Great features
- 💡 Helpful app
- 👍 User-friendly
- 🚀 Intuitive
- 🚀 Efficient

**What reviewers complain about**

- 🐛 Buggy app
- 🔒 Security issues
- 💰 Overcharging
- 🤖 Poor customer service
- 🤖 Lack of support

**Reported bugs**

- App crashes frequently
- Metrics not updating properly
- Inability to access all campaigns
- Stuck in update loop
- Compatibility issues with new devices

**Requested features**

- Allow creating campaigns from app
- Improve mobile app functionality
- Better sync with desktop version
- More user-friendly interface
- Clearer instructions and guidance


### SMEPlus Lite

[App page](https://appshunter.io/ios/app/smeplus-lite-smart-manager/id6766832679)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Google Ads free?

Google Ads is free to download, with no in-app purchases.

### Is SMEPlus Lite free?

SMEPlus Lite is free to download, with no in-app purchases.

### Do Google Ads or SMEPlus Lite have ads?

Neither Google Ads nor SMEPlus Lite shows ads.

### Which is updated more often, Google Ads or SMEPlus Lite?

Google Ads ships an update fortnightly, and SMEPlus Lite fortnightly. Most recently, Google Ads was updated on October 19, 2026 and SMEPlus Lite on October 11, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*