# Google Ads vs Business Profile for Google

The clearest difference is in-app purchases: Google Ads at none against Business Profile for Google's 4. Google Ads also leads on ads (none vs shown) and ratings volume (5.1K vs 53). Business Profile for Google's advantage is review sentiment (50% vs 22%). On price, rating, update cadence and device support there is nothing between them.

Both are free to download. Business Profile for Google sells 4 in-app purchases, starting at $9.99 per month. Google Ads asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 4.4 for Google Ads against 4.3 for Business Profile for Google. That said, the two scores are not equally well evidenced: Google Ads has 5.1K ratings behind it against 53, so its average is the more settled of the two. Written reviews are what separate them: 22% of Google Ads's written reviews are positive against 50% of Business Profile for Google's.

Google Ads ships an update fortnightly, Business Profile for Google every 3 weeks. Both last shipped on November 5, 2026.

## The numbers

| Metric | Google Ads | Business Profile for Google |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.4 (5.1K ratings)](https://appshunter.io/ios/app/google-ads/id1037457231/reviews)** | [4.3 (53 ratings)](https://appshunter.io/ios/app/business-profile-for-google/id6780780765/reviews) |
| Number of ratings | **5.1K** | 53 |
| Positive reviews | 22.4% of reviews | **50.0% of reviews** |
| In-app purchases | **No** | Yes |
| Ads | **No** | Yes |
| Update frequency | **Fortnightly** | Every 3 weeks |
| Monetization | **Free** | Free with in-app purchases |
| Best chart rank | **#122** | — |
| Size | 138 MB | 7 MB |
| Requires iOS | **16.0** | 17.6 |
| Devices | iPhone, iPad | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Google LLC](https://appshunter.io/developer/281956209) | [ERVI FIRST LLC](https://appshunter.io/developer/1620705094) |

## What reviewers say

### Google Ads

[App page](https://appshunter.io/ios/app/google-ads/id1037457231)

**Currently charting:** #122 Top Free · Business (US App Store)

Manage your advertising campaigns from anywhere with this mobile tool. Monitor performance, make quick edits to budgets and keywords, and receive real-time notifications. Get personalized recommendations to boost your ad performance and connect with support when needed.

**Highlights:** Monitor campaign performance, Edit campaigns, budgets, and keywords, Create and edit ads, View optimization score, Apply recommendations, Receive real-time notifications, Access expert support

**In-app purchases:** none

**What reviewers like**

- 🚀 Great features
- 💡 Helpful app
- 👍 User-friendly
- 🚀 Intuitive
- 🚀 Efficient

**What reviewers complain about**

- 🐛 Buggy app
- 🔒 Security issues
- 💰 Overcharging
- 🤖 Poor customer service
- 🤖 Lack of support

**Reported bugs**

- App crashes frequently
- Metrics not updating properly
- Inability to access all campaigns
- Stuck in update loop
- Compatibility issues with new devices

**Requested features**

- Allow creating campaigns from app
- Improve mobile app functionality
- Better sync with desktop version
- More user-friendly interface
- Clearer instructions and guidance


### Business Profile for Google

[App page](https://appshunter.io/ios/app/business-profile-for-google/id6780780765)

Manage all your Google Business Profiles from one app. Update information, respond to reviews, and post updates across multiple locations instantly. Save time and streamline your business management on the go.

**Highlights:** Manage multiple locations from one screen, Edit business info in bulk, Respond to reviews instantly, Post photos and updates, Track business performance, Streamlined interface

**In-app purchases (4)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Business Profile Access | $9.99 | per month |
| Business Profile Access | $29.99 | per month |
| Business Profile Access | $79.99 | per year |
| Business Profile Access | $249.00 | per year |


## Frequently asked questions

### Is Google Ads free?

Google Ads is free to download, with no in-app purchases.

### Is Business Profile for Google free?

Business Profile for Google is free to download, with in-app purchases available.

### Which has better reviews, Google Ads or Business Profile for Google?

Google Ads is rated higher. Google Ads averages 4.4 out of 5 from 5.1K ratings, while Business Profile for Google averages 4.3 from 53 ratings.

### Do Google Ads or Business Profile for Google have ads?

Business Profile for Google shows ads; Google Ads does not.

### Which is updated more often, Google Ads or Business Profile for Google?

Google Ads ships an update fortnightly, and Business Profile for Google every 3 weeks. Most recently, Google Ads was updated on November 5, 2026 and Business Profile for Google on November 5, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*