# Ad Block Multi vs Ad Protection

The clearest difference is price: Ad Protection at Free against Ad Block Multi's $0.99. Ad Protection also leads on update cadence (weekly vs every 7 months). Ad Block Multi's advantage is in-app purchases (none vs 24) and iOS requirement (12.0 vs 26.5). On review sentiment, ads and device support there is nothing between them.

Ad Protection is free to download; Ad Block Multi costs $0.99 up front. Ad Protection sells 24 in-app purchases, starting at $0.99 per month. Ad Block Multi asks for nothing beyond the download.

Ad Block Multi ships an update every 7 months, Ad Protection weekly. The most recent releases landed on October 15, 2026 and October 12, 2026 respectively.

## The numbers

| Metric | Ad Block Multi | Ad Protection |
| --- | --- | --- |
| Price | $0.99 | **Free** |
| Rating | **[4.5 (840 ratings)](https://appshunter.io/ios/app/ad-block-multi/id1037619477/reviews)** | — |
| Number of ratings | **840** | — |
| Positive reviews | **66.8% of reviews** | 61.0% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 7 months | **Weekly** |
| Monetization | Paid | **Free with in-app purchases** |
| Size | 17 MB | 4 MB |
| Requires iOS | **12.0** | 26.5 |
| Devices | iPhone, iPad, iPod | **iPhone, iPad, Mac, Vision Pro** |
| Age rating | 4+ | 4+ |
| Developer | [Roman Shevtsov](https://appshunter.io/developer/994829539) | [Lucas Exequiel Di Tomase](https://appshunter.io/developer/1456307400) |

## What reviewers say

### Ad Block Multi

[App page](https://appshunter.io/ios/app/ad-block-multi/id1037619477)

Block ads, trackers, and cookie notices in Safari with a highly customizable ad blocker. Utilize numerous filter lists, including region-specific options, to enhance privacy, save data, and improve battery life. This app offers advanced blocking technology without compromising your browsing history.

**Highlights:** 21+ filter lists, including regional options, Blocks banner and pop-up ads, Blocks cookie law notices, Reduces malware and spyware risk, Enhances privacy by blocking tracking scripts, Saves data and battery life, Configurable allowlist

**Features:** Safari Extension, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Blocks ads effectively
- 👍 Easy to use
- 🔒 Protects against malware
- 🚀 Improves browsing speed
- 👍 Customizable settings

**What reviewers complain about**

- 🐛 Doesn't work on some websites
- 🐛 Fails to block certain ads
- 🐛 Compatibility issues with older devices

**Reported bugs**

- Fails to update blocklist
- Causes app crashes on some devices

**Requested features**

- Add more regional blocklist options
- Improve YouTube ad blocking
- Ability to whitelist certain websites


### Ad Protection

[App page](https://appshunter.io/ios/app/ad-protection/id1554895615)

Gain complete control over your online browsing with advanced ad blocking. Define custom rules, monitor network activity in real-time, and manage your settings easily through a redesigned interface. Experience a more secure and private web.

**Highlights:** Customizable blocking engine, User-defined rules, Real-time network traffic statistics, Activity logs, One-tap configuration, Redesigned UI

**Features:** Safari Extension, Family Sharing

**In-app purchases (24)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Safari - Individual (1 Month) | $0.99 | per month |
| DNS - Individual (1 Month) | $1.99 | per month |
| Unlock app access | $1.99 | per month |
| 1 Month Subscription Plan | $1.99 | per month |
| Monthly | $2.99 | per month |
| Firewall - Individual (1 Month) | $2.99 | per month |
| Safari - Family (1 Month) | $2.99 | per month |
| Monthly Subscription | $2.99 | per month |
| DNS - Family (1 Month) | $3.99 | per month |
| Family (1 Month) | $4.99 | per month |
| 6 Months Subscription Plan | $9.99 | per 6 months |
| 1 Year Subscription Plan | $9.99 | per year |
| Annual | $17.99 | per year |
| DNS - Individual (1 Year) | $17.99 | per year |
| NetAdShield+ | $17.99 | per 6 months |
| Individual (1 Year) | $19.99 | per year |
| Annual Subscription | $19.99 | per year |
| Family (1 Year) | $29.99 | per year |
| Legacy - Lifetime (Individual) | $9.99 | one-time |
| Legacy - Lifetime (Family) | $14.99 | one-time |
| Safari - Lifetime (Individual) | $49.99 | one-time |
| Safari - Lifetime (Family) | $99.99 | one-time |
| Lifetime (Individual) | $99.99 | one-time |
| Lifetime (Family) | $149.99 | one-time |

**What reviewers like**

- ✅ Effective ad blocking in Safari and apps
- ⚡ Fast and efficient performance
- 🔒 Privacy protection without VPN overhead
- 👍 User-friendly interface (after recent improvements)
- 💚 Works well on older devices

**What reviewers complain about**

- 💸 Switched from one-time purchase to subscription model
- 🔄 Reduced functionality after updates
- ❌ No longer blocks 100% of ads (degraded to 80%)
- 😞 Changed from DNS to device VPN with reduced effectiveness
- 🚫 Frequent app name changes causing confusion

**Reported bugs**

- App stops working after updates
- Ads still appear despite active protection
- Settings screen is non-functional/unclickable
- Download fails at 75% completion
- Cannot update to latest version on older iOS

**Requested features**

- Restore DNS blocking functionality
- Return to 100% ad blocking capability
- Improve YouTube and Twitter ad blocking
- Better explanation of settings and features
- Accessibility support for VoiceOver


## Frequently asked questions

### Is Ad Block Multi free?

Ad Block Multi costs $0.99, with no in-app purchases.

### Is Ad Protection free?

Ad Protection is free to download, with in-app purchases available.

### Do Ad Block Multi or Ad Protection have ads?

Neither Ad Block Multi nor Ad Protection shows ads.

### Which is updated more often, Ad Block Multi or Ad Protection?

Ad Block Multi ships an update every 7 months, and Ad Protection weekly. Most recently, Ad Block Multi was updated on October 15, 2026 and Ad Protection on October 12, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*