# CallRail vs Groundmark

The clearest difference is in-app purchases: CallRail at none against Groundmark's 2. CallRail also leads on ratings volume (37 vs 1). Groundmark's advantage is rating (5.0 vs 4.6) and update cadence (every 10 days vs every 3 weeks). On price, ads, monetization model and device support there is nothing between them.

Both are free to download. Groundmark sells 2 in-app purchases, starting at $19.99 per month. CallRail asks for nothing beyond the download.

Groundmark holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: CallRail has 37 ratings behind it against 1, so its average is the more settled of the two.

CallRail ships an update every 3 weeks, Groundmark every 10 days. The most recent releases landed on October 7, 2026 and September 30, 2026 respectively.

## The numbers

| Metric | CallRail | Groundmark |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.6 (37 ratings)](https://appshunter.io/ios/app/callrail/id1040169819/reviews) | **[5.0 (1 ratings)](https://appshunter.io/ios/app/groundmark/id6759274969/reviews)** |
| Number of ratings | **37** | 1 |
| Positive reviews | 10.0% of reviews | — |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 3 weeks | **Every 10 days** |
| Monetization | Freemium | Freemium |
| Size | 48 MB | 102 MB |
| Requires iOS | 17.0 | **16.6** |
| Devices | **iPhone, iPad** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [CallRail, Inc.](https://appshunter.io/developer/1040169818) | [Kameron Jacobs](https://appshunter.io/developer/1754176143) |

## What reviewers say

### CallRail

[App page](https://appshunter.io/ios/app/callrail/id1040169819)

Manage calls, texts, and forms from your business tracking number on the go. Engage leads instantly, qualify them with notes and tags, and access real-time insights and AI-powered call summaries.

**Highlights:** Send and receive text messages, Manage calls on the go, Add tags, values, and notes to leads, View dashboard metrics, AI-powered call summaries

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### Groundmark

[App page](https://appshunter.io/ios/app/groundmark/id6759274969)

This app helps field teams plan efficient routes, capture proof of marketing activities, and manage leads in one place. It streamlines direct marketing efforts from planning to follow-up, reducing the need for multiple tools.

**Highlights:** Visual route planning, Proof of placement capture, Campaign-based lead database, Team collaboration features, Streamlined follow-up, Cost reduction through integrated tools

**Features:** macOS Compatibility

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Groundmark Pro | $19.99 | per month |
| Groundmark Elite | $49.99 | per month |


## Frequently asked questions

### Is CallRail free?

CallRail is free to download, with no in-app purchases.

### Is Groundmark free?

Groundmark is free to download, with in-app purchases available.

### Which has better reviews, CallRail or Groundmark?

Groundmark is rated higher. CallRail averages 4.6 out of 5 from 37 ratings, while Groundmark averages 5.0 from 1 ratings.

### Do CallRail or Groundmark have ads?

Neither CallRail nor Groundmark shows ads.

### Which is updated more often, CallRail or Groundmark?

CallRail ships an update every 3 weeks, and Groundmark every 10 days. Most recently, CallRail was updated on October 7, 2026 and Groundmark on September 30, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*