# Socolor vs SOKOLOV

The clearest difference is monetization model: Socolor at free against SOKOLOV's free with in-app purchases. Socolor also leads on review sentiment (56% vs 33%). SOKOLOV's advantage is ratings volume (629 vs 13) and update cadence (every 2 weeks vs every 2 months). On price, rating, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.8 for Socolor against 4.9 for SOKOLOV. That said, the two scores are not equally well evidenced: SOKOLOV has 629 ratings behind it against 13, so its average is the more settled of the two. Written reviews are what separate them: 56% of Socolor's written reviews are positive against 33% of SOKOLOV's.

Socolor ships an update every 2 months, SOKOLOV every 2 weeks. The most recent releases landed on October 14, 2026 and October 18, 2026 respectively.

## The numbers

| Metric | Socolor | SOKOLOV |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (13 ratings)](https://appshunter.io/ios/app/socolor/id1044625041/reviews) | **[4.9 (629 ratings)](https://appshunter.io/ios/app/sokolov/id1501705341/reviews)** |
| Number of ratings | 13 | **629** |
| Positive reviews | **56.0% of reviews** | 32.9% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 months | **Every 2 weeks** |
| Monetization | **Free** | Free with in-app purchases |
| Size | 62 MB | 177 MB |
| Requires iOS | 16.0 | **15.0** |
| Devices | iPhone, iPad | iPhone, iPod |
| Age rating | 12+ | 17+ |
| Developer | [MLK OOO](https://appshunter.io/developer/787840921) | [SOKOLOV](https://appshunter.io/developer/1434535040) |

## What reviewers say

### Socolor

[App page](https://appshunter.io/ios/app/socolor/id1044625041)

Discover new hair care products from top brands like Kerastase and Redken. Get exclusive offers, read customer reviews, and easily shop for your favorite items. Share your finds with friends and enjoy a stylish, user-friendly shopping experience.

**Highlights:** Shop hair cosmetics from global brands, View updated product catalogs, Read and write customer reviews, Stay updated on new arrivals and offers, Share product information with friends, Stylish and easy-to-use interface

**In-app purchases:** none


### SOKOLOV

[App page](https://appshunter.io/ios/app/sokolov/id1501705341)

Discover and purchase a wide selection of jewelry and watches, including rings, necklaces, and timepieces with precious stones. Utilize advanced filters to find the perfect item, enjoy exclusive promotions, and benefit from fast delivery to stores. Join the loyalty program for added perks.

**Highlights:** Extensive jewelry and watch catalog, Detailed filtering system, Exclusive promotions and discounts, Fast delivery to flagship stores, Loyalty program integration, Over 32,000 models available

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 User-friendly interface and intuitive navigation
- 🎨 Attractive visual design and product photography
- 🔍 Convenient search filters and product categorization
- 📦 Wide selection of jewelry items
- ⚡ Fast application performance (when working)

**What reviewers complain about**

- 💰 Prices significantly higher than competitors and marketplaces
- 🚫 Negative reviews systematically blocked from publication
- 📱 Application frequently crashes and freezes on startup
- 🔄 Prices constantly fluctuate during sales and promotions
- ❌ Misleading discounts and bonus system that doesn't work

**Reported bugs**

- Application freezes on splash screen during startup
- Geolocation search spinner continuously loading
- Page scrolling causes application to hang
- Discount not applied correctly in cart vs product page
- Pickup point selection unavailable during checkout

**Requested features**

- Add gift section/calendar to app
- Implement size filter for rings
- Synchronize comments between website and app
- Synchronize personal account data across platforms
- Allow promo code preview before checkout


## Frequently asked questions

### Is Socolor free?

Socolor is free to download, with no in-app purchases.

### Is SOKOLOV free?

SOKOLOV is free to download, with no in-app purchases.

### Which has better reviews, Socolor or SOKOLOV?

SOKOLOV is rated higher. Socolor averages 4.8 out of 5 from 13 ratings, while SOKOLOV averages 4.9 from 629 ratings.

### Do Socolor or SOKOLOV have ads?

Neither Socolor nor SOKOLOV shows ads.

### Which is updated more often, Socolor or SOKOLOV?

Socolor ships an update every 2 months, and SOKOLOV every 2 weeks. Most recently, Socolor was updated on October 14, 2026 and SOKOLOV on October 18, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*