# Socolor vs USmall

The clearest difference is rating: Socolor at 4.8 against USmall's 3.6. Socolor also leads on review sentiment (56% vs 27%) and monetization model (free vs free with in-app purchases). USmall's advantage is update cadence (fortnightly vs every 2 months) and ratings volume (74 vs 13). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Socolor holds the better App Store score, 4.8 against 3.6. That said, the two scores are not equally well evidenced: USmall has 74 ratings behind it against 13, so its average is the more settled of the two. Written reviews point the same way: 56% of Socolor's written reviews are positive against 27% of USmall's.

Socolor ships an update every 2 months, USmall fortnightly. The most recent releases landed on October 8, 2026 and October 14, 2026 respectively.

## The numbers

| Metric | Socolor | USmall |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.8 (13 ratings)](https://appshunter.io/ios/app/socolor/id1044625041/reviews)** | [3.6 (74 ratings)](https://appshunter.io/ios/app/usmall/id6449685439/reviews) |
| Number of ratings | 13 | **74** |
| Positive reviews | **56.0% of reviews** | 26.6% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 months | **Fortnightly** |
| Monetization | **Free** | Free with in-app purchases |
| Size | 62 MB | 48 MB |
| Requires iOS | **16.0** | 16.6 |
| Devices | **iPhone, iPad** | iPhone |
| Age rating | 12+ | 4+ |
| Developer | [MLK OOO](https://appshunter.io/developer/787840921) | [ShopfansRU LLC](https://appshunter.io/developer/1690082697) |

## What reviewers say

### Socolor

[App page](https://appshunter.io/ios/app/socolor/id1044625041)

Discover new hair care products from top brands like Kerastase and Redken. Get exclusive offers, read customer reviews, and easily shop for your favorite items. Share your finds with friends and enjoy a stylish, user-friendly shopping experience.

**Highlights:** Shop hair cosmetics from global brands, View updated product catalogs, Read and write customer reviews, Stay updated on new arrivals and offers, Share product information with friends, Stylish and easy-to-use interface

**In-app purchases:** none


### USmall

[App page](https://appshunter.io/ios/app/usmall/id6449685439)

Shop directly from US stores with this marketplace, offering branded clothing and health products at up to 80% off. Enjoy hassle-free delivery to Russia, with customs handled and payment accepted from Russian cards.

**Highlights:** Direct US store access, Branded clothing and health products, Discounts up to 80%, Direct shipping to Russia, Customs handled, Russian card payments accepted, Weekend customer support

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 📦 Goods arrive intact and on time
- 🌍 Access to international goods
- 👍 Generally good app interface
- ✅ Compensation for issues provided

**What reviewers complain about**

- ❌ App not loading/opening
- ❌ App crashes/freezes
- ❌ Orders frequently cancelled
- ❌ Delayed deliveries
- ❌ Poor customer support

**Reported bugs**

- Application does not load
- Application does not open after update
- Application freezes when scrolling
- Images do not load
- Application does not update

**Requested features**

- Fix app loading issues
- Improve customer support responsiveness
- Allow order cancellation
- Add product reviews with photos
- Provide clearer size charts


## Frequently asked questions

### Is Socolor free?

Socolor is free to download, with no in-app purchases.

### Is USmall free?

USmall is free to download, with no in-app purchases.

### Which has better reviews, Socolor or USmall?

Socolor is rated higher. Socolor averages 4.8 out of 5 from 13 ratings, while USmall averages 3.6 from 74 ratings.

### Do Socolor or USmall have ads?

Neither Socolor nor USmall shows ads.

### Which is updated more often, Socolor or USmall?

Socolor ships an update every 2 months, and USmall fortnightly. Most recently, Socolor was updated on October 8, 2026 and USmall on October 14, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*