# Empik vs Selmo

The clearest difference is ads: Empik at none against Selmo's shown. Empik also leads on ratings volume (1.1K vs 223). Selmo's advantage is update cadence (every 4 days vs fortnightly). On price, rating, review sentiment and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.9 for Empik against 4.8 for Selmo. Both are backed by a comparable volume of ratings — 1.1K and 223 respectively. Written reviews are what separate them: 56% of Empik's written reviews are positive against 59% of Selmo's.

Empik ships an update fortnightly, Selmo every 4 days. Both last shipped on October 13, 2026.

## The numbers

| Metric | Empik | Selmo |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (1.1K ratings)](https://appshunter.io/ios/app/empik/id1047654086/reviews)** | [4.8 (223 ratings)](https://appshunter.io/ios/app/selmo/id6468913218/reviews) |
| Number of ratings | **1.1K** | 223 |
| Positive reviews | 56.4% of reviews | **58.8% of reviews** |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | Fortnightly | **Every 4 days** |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 89 MB | 144 MB |
| Requires iOS | **16.0** | 16.6 |
| Devices | iPhone, iPad | iPhone, iPad |
| Age rating | 12+ | 4+ |
| Developer | [Empik S.A](https://appshunter.io/developer/1147111772) | [Selmo Sp. z o.o.](https://appshunter.io/developer/1684472651) |

## What reviewers say

### Empik

[App page](https://appshunter.io/ios/app/empik/id1047654086)

Access over two million products across various categories with exclusive app-only discounts and special offers. Enjoy personalized recommendations, track bestsellers, and get convenient delivery options. This app acts as your personal shopping advisor, simplifying your online purchases.

**Highlights:** Exclusive app-only discounts, Over 2 million products, Personalized offers, Bestseller tracking, Delivery to home or store, Virtual wishlists

**Features:** Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Fast and efficient
- 💳 Variety of payment options
- 📦 Convenient delivery options
- 🛒 Wide product selection
- 💰 Good prices and promotions

**What reviewers complain about**

- 🐛 Bugs and glitches
- 🔍 Difficult to navigate and find products
- 🔒 Lack of account management features
- 🌐 Limited language support
- ⏱️ Slow delivery times

**Reported bugs**

- Crashes and app freezes
- Incorrect order status updates
- Inability to remove items from cart
- Incompatibility with certain devices
- Registration and login issues

**Requested features**

- Digital product management
- Improved search and filtering
- Personalized recommendations
- Multiple account support
- International shipping options


### Selmo

[App page](https://appshunter.io/ios/app/selmo/id6468913218)

Experience a new way to shop with live streams from exclusive boutiques. Interact in real-time, make instant purchases, and track your orders from start to finish. Get personalized notifications for upcoming events and new products.

**Highlights:** Live shopping streams, Real-time product interaction, Instant purchases, Personalized notifications, Real-time order tracking, Phone number login

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Fast and efficient checkout process
- 👍 User-friendly interface and navigation
- 💡 Innovative live shopping experience
- 🛍️ Convenient centralized marketplace with multiple sellers
- 📦 Real-time order tracking and status updates

**What reviewers complain about**

- 🐛 Frequent app crashes and freezing
- ⚠️ Poor keyboard management and UI overlap
- 🔴 Inability to remove items from cart
- 🔴 Cannot modify or edit cart contents
- 😤 Annoying pop-up notifications for ratings

**Reported bugs**

- App crashes and freezing during use
- Login failures despite password reset attempts
- Keyboard covers bottom half of screen
- Cannot exit live streams properly
- Video and audio overlapping in broadcasts

**Requested features**

- Ability to edit and remove items from cart
- Favorites/wishlist functionality
- Product categories and filtering options
- Ability to cancel orders after confirmation
- Improved keyboard handling and UI layout


## Frequently asked questions

### Is Empik free?

Empik is free to download, with no in-app purchases.

### Is Selmo free?

Selmo is free to download, with no in-app purchases.

### Which has better reviews, Empik or Selmo?

Empik is rated higher. Empik averages 4.9 out of 5 from 1.1K ratings, while Selmo averages 4.8 from 223 ratings.

### Do Empik or Selmo have ads?

Selmo shows ads; Empik does not.

### Which is updated more often, Empik or Selmo?

Empik ships an update fortnightly, and Selmo every 4 days. Most recently, Empik was updated on October 13, 2026 and Selmo on October 13, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*