# Firefox Focus vs Private Web Browser Incognito

The clearest difference is in-app purchases: Firefox Focus at none against Private Web Browser Incognito's 11. Firefox Focus also leads on ratings volume (82K vs 5.7K). On price, rating, review sentiment and update cadence there is nothing between them.

Both are free to download. Private Web Browser Incognito sells 11 in-app purchases, starting at $1.99 per month. Firefox Focus asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 4.7 for Firefox Focus against 4.6 for Private Web Browser Incognito. That said, the two scores are not equally well evidenced: Firefox Focus has 82K ratings behind it against 5.7K, so its average is the more settled of the two. Written reviews split almost evenly too, at 63% and 62% positive.

Both ship on a similar rhythm, roughly monthly. The most recent releases landed on September 25, 2026 and September 22, 2026 respectively.

## The numbers

| Metric | Firefox Focus | Private Web Browser Incognito |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (82K ratings)](https://appshunter.io/ios/app/firefox-focus-privacy-browser/id1055677337/reviews)** | [4.6 (5.7K ratings)](https://appshunter.io/ios/app/private-web-browser-incognito/id1406553615/reviews) |
| Number of ratings | **82K** | 5.7K |
| Positive reviews | **62.8% of reviews** | 62.0% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Monthly | Monthly |
| Monetization | **Free** | Subscription |
| Size | 99 MB | 26 MB |
| Requires iOS | **15.0** | 16.0 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPad |
| Age rating | 17+ | 17+ |
| Developer | [Mozilla](https://appshunter.io/developer/380366936) | [AlgoTwist Ltd](https://appshunter.io/developer/543053355) |

## What reviewers say

### Firefox Focus

[App page](https://appshunter.io/ios/app/firefox-focus-privacy-browser/id1055677337)

This privacy-focused browser offers an always-on ad and tracker blocker for faster, distraction-free browsing. It automatically erases your browsing history, passwords, and cookies with a single tap, ensuring your online activity remains private.

**Highlights:** Always-on ad blocking, Tracker protection, One-tap history deletion, Minimalist design, Home screen shortcuts, Faster page loads

**Features:** Safari Extension, Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Fast and efficient
- 🔒 Excellent privacy and security features
- 👍 Clean, minimalist design
- 👍 Convenient single-tab browsing
- 👍 Seamless Safari integration

**What reviewers complain about**

- 🐛 Occasional crashes or bugs
- 🔍 Limited functionality compared to full Firefox
- 🔍 No support for tabs or bookmarks
- 🔍 Inability to set as default browser

**Reported bugs**

- Back button not working properly
- Compatibility issues with certain websites
- Inconsistent behavior when opening links from other apps

**Requested features**

- Add support for multiple tabs
- Implement bookmark and password management
- Introduce a dark mode option
- Allow setting Firefox Focus as the default browser


### Private Web Browser Incognito

[App page](https://appshunter.io/ios/app/private-web-browser-incognito/id1406553615)

This secure web browser prioritizes your privacy by automatically clearing browsing data like history, cookies, and cache upon exit. It offers passcode and biometric protection for enhanced security and includes features like an ad blocker and download manager.

**Highlights:** Automatic history clearing, Automatic cache clearing, Automatic cookie clearing, Passcode protection, Biometric authentication, Optional ad blocker, Download manager

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (11)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Month Full Unlimited Pass | $1.99 | per month |
| Month Full Unlimited Pass | $1.99 | per month |
| Month Full Unlimited Pass | $2.99 | per month |
| Month Full Unlimited Pass | $2.99 | per month |
| Year Full Unlimited Pass | $19.99 | per year |
| Year Full Unlimited Pass | $19.99 | per year |
| Passcode Protection | $1.99 | one-time |
| Full Screen Browsing | $1.99 | one-time |
| Private Downloads | $1.99 | one-time |
| Block Ads on Private Browser | $1.99 | one-time |
| All Upgrades Forever | $17.99 | one-time |

**What reviewers like**

- 🚀 Fast and efficient
- 🔒 Excellent privacy protection
- 👍 User-friendly interface
- 💡 Innovative features

**What reviewers complain about**

- 🐛 Occasional bugs and glitches
- 🔋 High battery consumption
- 💰 Paid premium version required for full functionality

**Reported bugs**

- Websites not loading properly due to UI issues
- Compatibility problems with older devices

**Requested features**

- Ability to delete or edit bookmarks
- Improved customer support
- Full-screen mode


## Frequently asked questions

### Is Firefox Focus free?

Firefox Focus is free to download, with no in-app purchases.

### Is Private Web Browser Incognito free?

Private Web Browser Incognito is free to download, with in-app purchases available.

### Which has better reviews, Firefox Focus or Private Web Browser Incognito?

Firefox Focus is rated higher. Firefox Focus averages 4.7 out of 5 from 82K ratings, while Private Web Browser Incognito averages 4.6 from 5.7K ratings.

### Do Firefox Focus or Private Web Browser Incognito have ads?

Neither Firefox Focus nor Private Web Browser Incognito shows ads.

### Which is updated more often, Firefox Focus or Private Web Browser Incognito?

Firefox Focus ships an update monthly, and Private Web Browser Incognito monthly. Most recently, Firefox Focus was updated on September 25, 2026 and Private Web Browser Incognito on September 22, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*