# ELLE SHOP (エル・ショップ) vs iichi（いいち）

The clearest difference is update cadence: ELLE SHOP (エル・ショップ) at monthly against iichi（いいち）'s every 20 months. ELLE SHOP (エル・ショップ) also leads on device support. On price, in-app purchases and iOS requirement there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ELLE SHOP (エル・ショップ) ships an update monthly, iichi（いいち） every 20 months. The most recent releases landed on November 13, 2026 and November 12, 2026 respectively.

## The numbers

| Metric | ELLE SHOP (エル・ショップ) | iichi（いいち） |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.8 (5 ratings)](https://appshunter.io/ios/app/elle-shop/id1064335133/reviews)** | — |
| Number of ratings | **5** | — |
| Positive reviews | 50.0% of reviews | — |
| In-app purchases | No | No |
| Ads | No | — |
| Update frequency | **Monthly** | Every 20 months |
| Monetization | Free | — |
| Size | 66 MB | 27 MB |
| Requires iOS | **15.6** | 16.1.1 |
| Devices | **iPhone, iPod** | — |
| Age rating | 17+ | 4+ |
| Developer | [Hearst Fujingaho Co., Ltd.](https://appshunter.io/developer/335126096) | [IICHI INC.](https://appshunter.io/developer/982893823) |

## What reviewers say

### ELLE SHOP (エル・ショップ)

[App page](https://appshunter.io/ios/app/elle-shop/id1064335133)

Discover curated fashion from top international and Tokyo brands. Shop the latest trends, essentials, and exclusive items. Stay updated with daily fashion articles and enjoy fast shipping.

**Highlights:** 400+ curated fashion brands, Exclusive limited edition items, Daily trend articles, Fast same-day shipping, Free shipping with magazine orders, Size exchanges accepted

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### iichi（いいち）

[App page](https://appshunter.io/ios/app/iichi/id6639590827)

**In-app purchases:** none


## Frequently asked questions

### Is ELLE SHOP (エル・ショップ) free?

ELLE SHOP (エル・ショップ) is free to download, with no in-app purchases.

### Is iichi（いいち） free?

iichi（いいち） is free to download, with no in-app purchases.

### Which is updated more often, ELLE SHOP (エル・ショップ) or iichi（いいち）?

ELLE SHOP (エル・ショップ) ships an update monthly, and iichi（いいち） every 20 months. Most recently, ELLE SHOP (エル・ショップ) was updated on November 13, 2026 and iichi（いいち） on November 12, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*