# e vs Masterplan!

The clearest difference is iOS requirement: Masterplan! at 15.1 against e's 17.0. On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

e ships an update every 4 months, Masterplan! every 2 months. The most recent releases landed on September 13, 2026 and September 20, 2026 respectively.

## The numbers

| Metric | e | Masterplan! |
| --- | --- | --- |
| Price | Free | Free |
| Rating | — | **[1.0 (1 ratings)](https://appshunter.io/ios/app/masterplan/id6741140703/reviews)** |
| Number of ratings | — | **1** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 4 months | **Every 2 months** |
| Monetization | — | Free |
| Size | 15 MB | 33 MB |
| Requires iOS | 17.0 | **15.1** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Control Systems GmbH & Co. KG](https://appshunter.io/developer/1066299184) | [Mohammed Shafeeq](https://appshunter.io/developer/1793284861) |

## What reviewers say

### e

[App page](https://appshunter.io/ios/app/e-follow/id1066299185)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### Masterplan!

[App page](https://appshunter.io/ios/app/masterplan/id6741140703)

This AI-powered life coach transforms your big dreams into actionable daily plans. It breaks down goals into manageable steps, assigns daily quests, and helps build lasting habits with motivational features. Achieve more with structured progress tracking and celebrate every win.

**Highlights:** AI-powered goal breakdown, Daily actionable quests, Habit building and tracking, Progress visualization, Motivational messages, Adjustable task difficulty

**In-app purchases:** none


## Frequently asked questions

### Is e free?

e is free to download, with no in-app purchases.

### Is Masterplan! free?

Masterplan! is free to download, with no in-app purchases.

### Do e or Masterplan! have ads?

Neither e nor Masterplan! shows ads.

### Which is updated more often, e or Masterplan!?

e ships an update every 4 months, and Masterplan! every 2 months. Most recently, e was updated on September 13, 2026 and Masterplan! on September 20, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*