# This vs Annotable

The clearest difference is price: Annotable at Free against This's $2.99. This's advantage is in-app purchases (none vs 8) and review sentiment (86% vs 75%). On rating, ratings volume, update cadence and ads there is nothing between them.

Annotable is free to download; This costs $2.99 up front. Annotable sells 8 one-off in-app purchases. This asks for nothing beyond the download.

This holds the better App Store score, 4.8 against 4.6. Both are backed by a comparable volume of ratings — 530 and 954 respectively. Written reviews point the same way: 86% of This's written reviews are positive against 75% of Annotable's.

This ships an update every 5 weeks, Annotable every 2 months. The most recent releases landed on October 24, 2026 and October 22, 2026 respectively.

## The numbers

| Metric | This | Annotable |
| --- | --- | --- |
| Price | $2.99 | **Free** |
| Rating | **[4.8 (530 ratings)](https://appshunter.io/ios/app/this-easy-photo-labels/id1067596534/reviews)** | [4.6 (954 ratings)](https://appshunter.io/ios/app/annotable-annotation-and-markup/id1099850421/reviews) |
| Number of ratings | 530 | **954** |
| Positive reviews | **85.6% of reviews** | 75.3% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | **Every 5 weeks** | Every 2 months |
| Monetization | Paid | **Free with in-app purchases** |
| Size | 45 MB | 9 MB |
| Requires iOS | **15.6** | 16.6 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Tinrocket, LLC](https://appshunter.io/developer/327054542) | [凌 王](https://appshunter.io/developer/347232661) |

## What reviewers say

### This

[App page](https://appshunter.io/ios/app/this-easy-photo-labels/id1067596534)

Enhance your photos by adding labels, descriptions, and commentary. This app offers a clean interface with customizable pointers and automatic text optimization for clarity. Share your annotated images easily across various social media platforms and messaging apps.

**Highlights:** Add pointers, labels, and descriptions, 7 expressive pointer designs, Adjustable pointer size and position, Automatic text legibility optimization, Save and share to social media, Clean, minimal design

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Simple and easy to use
- 💡 Elegant and minimalist design
- 🚀 Quick and efficient annotations
- 🎨 Clean and professional-looking results
- 📷 Useful for various applications (real estate, tutorials, etc.)

**What reviewers complain about**

- 🔍 Limited customization options (colors, fonts, etc.)
- 🔀 Difficulty precisely positioning annotations
- 🐛 Occasional crashes or compatibility issues

**Reported bugs**

- App crashing when saving to Photos
- Annotations not aligning properly on certain backgrounds

**Requested features**

- Additional color options for annotations
- Ability to add multiple lines or brackets from a single point
- Option to save original and annotated images separately
- Support for larger screen sizes and newer devices


### Annotable

[App page](https://appshunter.io/ios/app/annotable-annotation-and-markup/id1099850421)

This app provides a comprehensive suite of tools for annotating and marking up images. It offers a wide range of customization options for common annotation elements and unique features like text highlighting on screenshots. The app supports various iOS system integrations for a seamless user experience.

**Highlights:** Common annotation tools (rectangles, text, arrows), Customizable colors, sizes, and fonts, Blur and pixelation for obscuring information, Spotlights and Loupes for highlighting, Text highlighting on screenshots, High-resolution output, Support for all image types

**Features:** Family Sharing

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Color Customization | $1.99 | one-time |
| Text Highlighter & Redaction Tool | $1.99 | one-time |
| All Obscuration Styles | $1.99 | one-time |
| Blur Tool | $1.99 | one-time |
| Spotlight Tool | $1.99 | one-time |
| Loupe Tool | $1.99 | one-time |
| All Text Styles & Fonts | $1.99 | one-time |
| All Features | $9.99 | one-time |

**What reviewers like**

- 🚀 Game changer
- 🚀 Excellent—the built-in iOS markup features pale in comparison
- 👍 Easy to use
- 👍 Fantastic!
- 👍 Amazing App

**What reviewers complain about**

- 🐛 Blur broken ios26
- 🔒 Can't undo
- 💰 Paid app, free version is worthless
- 💰 Everything is locked behind a pay wall
- 💰 Extremely frustrating to use

**Reported bugs**

- Blur broken ios26
- Can't save edits on iPad Pro, 14.5.1
- In-App Purchases do not work
- Loss of work
- App freezes occasionally on iPad

**Requested features**

- Open the app directly to the camera
- Save images to the app, not to my phone or make a specific folder to save Annotated images
- Make a Mac version
- Add insert photo option
- Add flexible pointers lines


## Frequently asked questions

### Is This free?

This costs $2.99, with no in-app purchases.

### Is Annotable free?

Annotable is free to download, with in-app purchases available.

### Which has better reviews, This or Annotable?

This is rated higher. This averages 4.8 out of 5 from 530 ratings, while Annotable averages 4.6 from 954 ratings.

### Do This or Annotable have ads?

Neither This nor Annotable shows ads.

### Which is updated more often, This or Annotable?

This ships an update every 5 weeks, and Annotable every 2 months. Most recently, This was updated on October 24, 2026 and Annotable on October 22, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*