# SUNLIGHT vs ЦУМ

The clearest difference is ads: SUNLIGHT at none against ЦУМ's shown. SUNLIGHT also leads on ratings volume (3.6K vs 254). ЦУМ's advantage is monetization model (free vs free with in-app purchases). On price, rating, review sentiment and update cadence there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.9 for SUNLIGHT against 4.7 for ЦУМ. That said, the two scores are not equally well evidenced: SUNLIGHT has 3.6K ratings behind it against 254, so its average is the more settled of the two. Written reviews are what separate them: 58% of SUNLIGHT's written reviews are positive against 52% of ЦУМ's.

SUNLIGHT ships an update weekly, ЦУМ every 9 days. Both last shipped on November 1, 2026.

## The numbers

| Metric | SUNLIGHT | ЦУМ |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (3.6K ratings)](https://appshunter.io/ios/app/sunlight/id1068913968/reviews)** | [4.7 (254 ratings)](https://appshunter.io/ios/app/id1089560311/reviews) |
| Number of ratings | **3.6K** | 254 |
| Positive reviews | **57.9% of reviews** | 51.6% of reviews |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | **Weekly** | Every 9 days |
| Monetization | Free with in-app purchases | **Free** |
| Size | 273 MB | 166 MB |
| Requires iOS | 16.0 | 16.0 |
| Devices | iPhone | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [ООО "СОЛНЕЧНЫЙ СВЕТ"](https://appshunter.io/developer/1655086243) | [Tsum](https://appshunter.io/developer/1089560310) |

## What reviewers say

### SUNLIGHT

[App page](https://appshunter.io/ios/app/sunlight/id1068913968)

Discover a wide selection of gold and silver jewelry, including rings, necklaces, and earrings, with discounts up to 80%. Get exclusive gifts, coupons, and participate in promotions. Shop online or in over 400 stores across Russia.

**Highlights:** Discounts up to 80% on jewelry, Gold and silver items, Precious and semi-precious stones, Gifts, coupons, and promotions, Online catalog and store locator, Home delivery and in-store try-on, Fashion and style magazine

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Excellent customer service
- 🎁 Generous gift offers
- 💎 Fabulous jewelry selection

**What reviewers complain about**

- 🐛 App crashes and freezes
- ⏱️ Slow and unreliable delivery
- 💰 Prices not matching availability
- 🤔 Questionable business practices

**Reported bugs**

- App freezes when closing reviews
- Inconsistent product availability information

**Requested features**

- Restore previous app features
- Improve app performance and stability
- Better communication with customers


### ЦУМ

[App page](https://appshunter.io/ios/app/id1089560311)

Discover the latest fashion trends and luxury brands with this app. Browse hundreds of new items daily, utilize smart filters, and enjoy a seamless online shopping experience with convenient delivery and returns. Access exclusive offers and personalized styling advice.

**Highlights:** Access to over 800 luxury brands online, Daily new arrivals and trend updates, Advanced filtering for easy navigation, Online purchasing with delivery options, Personalized account with loyalty card, 24/7 customer support

**Features:** Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Convenient app for shopping
- 👍 Good selection of new collections
- 👍 Fast delivery
- 👍 Excellent service and approach
- 👍 Nice courier

**What reviewers complain about**

- 👎 Only prepayment required
- 👎 Outdated items at new prices
- 👎 Fake cosmetics suspected
- 👎 Spammy marketing emails
- 👎 High prices for basic items

**Reported bugs**

- Last update broke 'favorites' section
- Catalog scrolling is problematic
- App doesn't work on iPad
- Pages don't load
- Favorites are not saved

**Requested features**

- Add information about bonus account and gift certificate balance in personal account
- Return country of origin information
- Add 'notify me when available' option
- Add English version and worldwide shipping
- Adapt for iPad


## Frequently asked questions

### Is SUNLIGHT free?

SUNLIGHT is free to download, with no in-app purchases.

### Is ЦУМ free?

ЦУМ is free to download, with no in-app purchases.

### Which has better reviews, SUNLIGHT or ЦУМ?

SUNLIGHT is rated higher. SUNLIGHT averages 4.9 out of 5 from 3.6K ratings, while ЦУМ averages 4.7 from 254 ratings.

### Do SUNLIGHT or ЦУМ have ads?

ЦУМ shows ads; SUNLIGHT does not.

### Which is updated more often, SUNLIGHT or ЦУМ?

SUNLIGHT ships an update weekly, and ЦУМ every 9 days. Most recently, SUNLIGHT was updated on November 1, 2026 and ЦУМ on November 1, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*