# Metricool vs Sendl

The clearest difference is rating: Sendl at 5.0 against Metricool's 2.7. Metricool's advantage is ratings volume (110 vs 1) and chart position (#193 vs unranked). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Metricool sells 1 in-app purchase, starting at $30.00 per month and Sendl sells 19 in-app purchases, starting at $5.99 per month. Whichever you choose, the download price is not the number that matters.

Sendl holds the better App Store score, 5.0 against 2.7. That said, the two scores are not equally well evidenced: Metricool has 110 ratings behind it against 1, so its average is the more settled of the two.

Metricool ships an update every 2 weeks, Sendl every 10 days. The most recent releases landed on September 24, 2026 and June 13, 2026 respectively.

## The numbers

| Metric | Metricool | Sendl |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [2.7 (110 ratings)](https://appshunter.io/ios/app/metricool/id1072510529/reviews) | **[5.0 (1 ratings)](https://appshunter.io/ios/app/sendl-plan-and-schedule-posts/id6469506185/reviews)** |
| Number of ratings | **110** | 1 |
| Positive reviews | 27.6% of reviews | — |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Every 2 weeks | **Every 10 days** |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | **#193** | — |
| Size | 148 MB | 85 MB |
| Requires iOS | **15.0** | 17.0 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Metricool Software SL](https://appshunter.io/developer/1072510528) | [Oleksandr Riabchuk](https://appshunter.io/developer/1681141350) |

## What reviewers say

### Metricool

[App page](https://appshunter.io/ios/app/metricool/id1072510529)

**Currently charting:** #193 Top Free · Social Networking (US App Store)

This app helps you manage, plan, and optimize your social media and digital advertising efforts. Schedule posts, engage with your audience from a unified inbox, and analyze performance across multiple platforms. It also allows for the management of ad campaigns.

**Highlights:** Schedule posts across multiple platforms, Unified inbox for messages and comments, Manage digital ad campaigns, Track social media analytics, Generate custom reports, Visual content calendar

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Starter Mobile 5 | $30.00 | per month |


### Sendl

[App page](https://appshunter.io/ios/app/sendl-plan-and-schedule-posts/id6469506185)

Streamline your social media presence by scheduling posts, reels, and carousels across multiple platforms in one tap. Perfect your feed with a visual preview before publishing. Designed for creators and small teams, it offers an affordable and efficient way to manage content.

**Highlights:** Schedule posts to Instagram, TikTok, Threads, Facebook, Telegram, Plan and schedule reels and carousels, Visual feed and post preview, Content management for creators and small teams, One-tap posting across multiple platforms

**Features:** macOS Compatibility

**In-app purchases (19)**

| Purchase | Price | Billing |
| --- | --- | --- |
| One Time Offer - Sendl | $5.99 | per month |
| 1 Channel – Monthly | $5.99 | per month |
| 3 Channels – Monthly | $12.99 | per month |
| Sendl 4 Channels | $19.99 | per month |
| Sendl 5 Channels | $24.99 | per month |
| 6 Channels – Monthly | $29.99 | per month |
| Sendl 6 Channels | $29.99 | per month |
| 10 Channels – Monthly | $44.99 | per month |
| Sendl 9 Channels | $44.99 | per month |
| Sendl 10 Channels | $49.99 | per month |
| Sendl 11 Channels | $54.99 | per month |
| 1 Channel – Yearly | $59.99 | per year |
| Sendl 12 Channels | $59.99 | per month |
| Sendl 13 Channels | $64.99 | per month |
| Sendl 14 Channels | $69.99 | per month |
| Sendl 15 Channels | $74.99 | per month |
| 3 Channels – Yearly (Popular) | $129.99 | per year |
| 6 Channels – Yearly | $349.99 | per year |
| 10 Channels – Yearly | $449.99 | per year |


## Frequently asked questions

### Is Metricool free?

Metricool is free to download, with in-app purchases available.

### Is Sendl free?

Sendl is free to download, with in-app purchases available.

### Which has better reviews, Metricool or Sendl?

Sendl is rated higher. Metricool averages 2.7 out of 5 from 110 ratings, while Sendl averages 5.0 from 1 ratings.

### Do Metricool or Sendl have ads?

Neither Metricool nor Sendl shows ads.

### Which is updated more often, Metricool or Sendl?

Metricool ships an update every 2 weeks, and Sendl every 10 days. Most recently, Metricool was updated on September 24, 2026 and Sendl on June 13, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*