# Metricool vs UNAP

The clearest difference is review sentiment: UNAP at 86% against Metricool's 28%. UNAP also leads on rating (4.7 vs 2.7) and in-app purchases (none vs 1). Metricool's advantage is ratings volume (110 vs 12) and chart position (#208 vs unranked). On price, update cadence, ads and device support there is nothing between them.

Both are free to download. Metricool sells 1 in-app purchase, starting at $30.00 per month. UNAP asks for nothing beyond the download.

UNAP holds the better App Store score, 4.7 against 2.7. That said, the two scores are not equally well evidenced: Metricool has 110 ratings behind it against 12, so its average is the more settled of the two. Written reviews point the same way: 28% of Metricool's written reviews are positive against 86% of UNAP's.

Metricool ships an update every 2 weeks, UNAP every 10 days. The most recent releases landed on September 24, 2026 and September 20, 2026 respectively.

## The numbers

| Metric | Metricool | UNAP |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [2.7 (110 ratings)](https://appshunter.io/ios/app/metricool/id1072510529/reviews) | **[4.7 (12 ratings)](https://appshunter.io/ios/app/unap/id6772306769/reviews)** |
| Number of ratings | **110** | 12 |
| Positive reviews | 27.6% of reviews | **85.7% of reviews** |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | Every 2 weeks | **Every 10 days** |
| Monetization | Free with in-app purchases | **Free** |
| Best chart rank | **#208** | — |
| Size | 148 MB | 93 MB |
| Requires iOS | **15.0** | 15.1 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 17+ |
| Developer | [Metricool Software SL](https://appshunter.io/developer/1072510528) | [UNAP LLC](https://appshunter.io/developer/1875082954) |

## What reviewers say

### Metricool

[App page](https://appshunter.io/ios/app/metricool/id1072510529)

**Currently charting:** #208 Top Free · Social Networking (US App Store)

This app helps you manage, plan, and optimize your social media and digital advertising efforts. Schedule posts, engage with your audience from a unified inbox, and analyze performance across multiple platforms. It also allows for the management of ad campaigns.

**Highlights:** Schedule posts across multiple platforms, Unified inbox for messages and comments, Manage digital ad campaigns, Track social media analytics, Generate custom reports, Visual content calendar

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Starter Mobile 5 | $30.00 | per month |


### UNAP

[App page](https://appshunter.io/ios/app/unap/id6772306769)

A social media platform for sharing photos and videos, watching short clips, and connecting with creators globally. Offers real-time messaging, personalized profiles, and trending content discovery.

**Highlights:** Share photos and videos, Watch trending short clips, Follow creators and artists, Real-time messaging, Personalized profile, Discover trending content

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Metricool free?

Metricool is free to download, with in-app purchases available.

### Is UNAP free?

UNAP is free to download, with no in-app purchases.

### Which has better reviews, Metricool or UNAP?

UNAP is rated higher. Metricool averages 2.7 out of 5 from 110 ratings, while UNAP averages 4.7 from 12 ratings.

### Do Metricool or UNAP have ads?

Neither Metricool nor UNAP shows ads.

### Which is updated more often, Metricool or UNAP?

Metricool ships an update every 2 weeks, and UNAP every 10 days. Most recently, Metricool was updated on September 24, 2026 and UNAP on September 20, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*