# Format vs Shoplnk

The clearest difference is rating: Shoplnk at 4.7 against Format's 1.0. Shoplnk also leads on ads (none vs shown) and review sentiment (70% vs 48%). Format's advantage is in-app purchases (none vs 4). On price, update cadence, monetization model and device support there is nothing between them.

Both are free to download. Shoplnk sells 4 in-app purchases, starting at $5.99 per month. Format asks for nothing beyond the download.

Shoplnk holds the better App Store score, 4.7 against 1.0. That said, the two scores are not equally well evidenced: Shoplnk has 35 ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 48% of Format's written reviews are positive against 70% of Shoplnk's.

Format ships an update every 2 months, Shoplnk every 6 weeks. The most recent releases landed on September 18, 2026 and September 8, 2026 respectively.

## The numbers

| Metric | Format | Shoplnk |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [1.0 (1 ratings)](https://appshunter.io/ios/app/format/id1080574504/reviews) | **[4.7 (35 ratings)](https://appshunter.io/ios/app/shoplnk-storewebsite-builder/id1494300853/reviews)** |
| Number of ratings | 1 | **35** |
| Positive reviews | 47.6% of reviews | **70.0% of reviews** |
| In-app purchases | **No** | Yes |
| Ads | Yes | **No** |
| Update frequency | Every 2 months | **Every 6 weeks** |
| Monetization | Free with in-app purchases | Freemium |
| Size | 36 MB | 53 MB |
| Requires iOS | 13.0 | **12.0** |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Ideaform Inc.](https://appshunter.io/developer/879559190) | [Qumai,Inc.](https://appshunter.io/developer/1246079848) |

## What reviewers say

### Format

[App page](https://appshunter.io/ios/app/format/id1080574504)

Build and manage a professional online portfolio with beautiful themes and integrated business tools. Showcase your work, promote and sell it, and update your site on the go. This platform supports creatives at every stage of their business.

**Highlights:** Build stunning online portfolios, Manage gallery and collection pages, Create and edit blog posts, Promote and sell your work, Update website on the go, Password protect galleries

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 👍 Simple and easy to use
- 👍 Straightforward design
- 👍 Professional looking websites
- 👍 Good for beginners
- 👍 Great for artists

**What reviewers complain about**

- 👎 Lacking mobile functionality
- 👎 Limited features on mobile
- 👎 No iPad version
- 👎 Basic and not useful
- 👎 Slow upload speeds

**Reported bugs**

- App crashes
- App freezes
- App quits
- Errors during large uploads
- Crashes when adding external links

**Requested features**

- iPad version
- iPad OS support
- Android version
- Client gallery viewing
- Client selection viewing


### Shoplnk

[App page](https://appshunter.io/ios/app/shoplnk-storewebsite-builder/id1494300853)

Easily create and manage an online store or website for your social media profiles. Build custom landing pages, portfolios, and link trees to drive traffic and measure engagement with real-time analytics.

**Highlights:** Create online shop and website, Manage products and collections, Sell on multiple sales channels, Create video websites and portfolios, Build customizable link trees, Real-time analytics and reporting

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (4)**

| Purchase | Price | Billing |
| --- | --- | --- |
| ShopLnk Personal Monthly | $5.99 | per month |
| ShopLnk Business Monthly | $14.99 | per month |
| ShopLnk Personal Yearly | $46.99 | per year |
| ShopLnk Business Yearly | $116.99 | per year |


## Frequently asked questions

### Is Format free?

Format is free to download, with no in-app purchases.

### Is Shoplnk free?

Shoplnk is free to download, with in-app purchases available.

### Which has better reviews, Format or Shoplnk?

Shoplnk is rated higher. Format averages 1.0 out of 5 from 1 ratings, while Shoplnk averages 4.7 from 35 ratings.

### Do Format or Shoplnk have ads?

Format shows ads; Shoplnk does not.

### Which is updated more often, Format or Shoplnk?

Format ships an update every 2 months, and Shoplnk every 6 weeks. Most recently, Format was updated on September 18, 2026 and Shoplnk on September 8, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*