# Спортмастер vs SOKOLOV

The clearest difference is monetization model: Спортмастер at free against SOKOLOV's free with in-app purchases. Спортмастер also leads on ratings volume (10K vs 630). On price, rating, review sentiment and update cadence there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.8 for Спортмастер against 4.9 for SOKOLOV. That said, the two scores are not equally well evidenced: Спортмастер has 10K ratings behind it against 630, so its average is the more settled of the two. Written reviews are what separate them: 27% of Спортмастер's written reviews are positive against 33% of SOKOLOV's.

Both ship on a similar rhythm, roughly every 2 weeks. The most recent releases landed on November 10, 2026 and November 7, 2026 respectively.

## The numbers

| Metric | Спортмастер | SOKOLOV |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (10K ratings)](https://appshunter.io/ios/app/id1081336048/reviews) | **[4.9 (630 ratings)](https://appshunter.io/ios/app/sokolov/id1501705341/reviews)** |
| Number of ratings | **10K** | 630 |
| Positive reviews | 26.7% of reviews | **32.9% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 weeks | Every 2 weeks |
| Monetization | **Free** | Free with in-app purchases |
| Size | 539 MB | 93 MB |
| Requires iOS | **15.0** | 15.1 |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 4+ | 17+ |
| Developer | [ООО "Спортмастер"](https://appshunter.io/developer/1081336047) | [SOKOLOV](https://appshunter.io/developer/1434535040) |

## What reviewers say

### Спортмастер

[App page](https://appshunter.io/ios/app/id1081336048)

Shop for sports and outdoor goods with a wide selection of clothing, footwear, and equipment. Track orders, manage your loyalty card, and discover personalized recommendations. Access online training, activity tracking, and event listings to enhance your active lifestyle.

**Highlights:** Personalized recommendations, Loyalty card management, Order tracking, Barcode scanner, Wishlist and comparison, Online training and activity tracker, Store information and event listings

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Convenient app for shopping
- 💡 Ability to order with delivery
- 🛒 Good selection of products

**What reviewers complain about**

- 🐛 Frequent crashes and bugs
- ⏱️ Slow and laggy performance
- 🤔 Confusing navigation and UI
- 🔒 Issues with authentication and login

**Reported bugs**

- App crashes on launch
- Filters not working as expected
- Unable to complete purchases due to authentication issues

**Requested features**

- Improve app stability and reduce crashes
- Enhance search and filtering capabilities
- Provide more payment options, including cash on delivery
- Improve communication on order status and delivery


### SOKOLOV

[App page](https://appshunter.io/ios/app/sokolov/id1501705341)

Discover and purchase a wide selection of jewelry and watches, including rings, necklaces, and timepieces with precious stones. Utilize advanced filters to find the perfect item, enjoy exclusive promotions, and benefit from fast delivery to stores. Join the loyalty program for added perks.

**Highlights:** Extensive jewelry and watch catalog, Detailed filtering system, Exclusive promotions and discounts, Fast delivery to flagship stores, Loyalty program integration, Over 32,000 models available

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 User-friendly interface and intuitive navigation
- 🎨 Attractive visual design and product photography
- 🔍 Convenient search filters and product categorization
- 📦 Wide selection of jewelry items
- ⚡ Fast application performance (when working)

**What reviewers complain about**

- 💰 Prices significantly higher than competitors and marketplaces
- 🚫 Negative reviews systematically blocked from publication
- 📱 Application frequently crashes and freezes on startup
- 🔄 Prices constantly fluctuate during sales and promotions
- ❌ Misleading discounts and bonus system that doesn't work

**Reported bugs**

- Application freezes on splash screen during startup
- Geolocation search spinner continuously loading
- Page scrolling causes application to hang
- Discount not applied correctly in cart vs product page
- Pickup point selection unavailable during checkout

**Requested features**

- Add gift section/calendar to app
- Implement size filter for rings
- Synchronize comments between website and app
- Synchronize personal account data across platforms
- Allow promo code preview before checkout


## Frequently asked questions

### Is Спортмастер free?

Спортмастер is free to download, with no in-app purchases.

### Is SOKOLOV free?

SOKOLOV is free to download, with no in-app purchases.

### Which has better reviews, Спортмастер or SOKOLOV?

SOKOLOV is rated higher. Спортмастер averages 4.8 out of 5 from 10K ratings, while SOKOLOV averages 4.9 from 630 ratings.

### Do Спортмастер or SOKOLOV have ads?

Neither Спортмастер nor SOKOLOV shows ads.

### Which is updated more often, Спортмастер or SOKOLOV?

Спортмастер ships an update every 2 weeks, and SOKOLOV every 2 weeks. Most recently, Спортмастер was updated on November 10, 2026 and SOKOLOV on November 7, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*