# REX (Retail Excellence) vs simplifi MOBILE

The clearest difference is rating: simplifi MOBILE at 2.5 against REX (Retail Excellence)'s 2.0. simplifi MOBILE also leads on update cadence (every 3 weeks vs every 2 months) and iOS requirement (13.0 vs 15.0). On price, review sentiment, ratings volume and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

simplifi MOBILE holds the better App Store score, 2.5 against 2.0. Both are backed by a comparable volume of ratings — 29 and 24 respectively. Written reviews split almost evenly too, at 14% and 14% positive.

REX (Retail Excellence) ships an update every 2 months, simplifi MOBILE every 3 weeks. The most recent releases landed on November 1, 2026 and November 2, 2026 respectively.

## The numbers

| Metric | REX (Retail Excellence) | simplifi MOBILE |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [2.0 (29 ratings)](https://appshunter.io/ios/app/rex-retail-excellence/id1081641990/reviews) | **[2.5 (24 ratings)](https://appshunter.io/ios/app/simplifi-mobile/id1437513356/reviews)** |
| Number of ratings | **29** | 24 |
| Positive reviews | 14.3% of reviews | 14.3% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 months | **Every 3 weeks** |
| Monetization | Free | Free |
| Size | 57 MB | 51 MB |
| Requires iOS | 15.0 | **13.0** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Retail Merchandising Services](https://appshunter.io/developer/1081641989) | [Crane Merchandising Systems](https://appshunter.io/developer/951045862) |

## What reviewers say

### REX (Retail Excellence)

[App page](https://appshunter.io/ios/app/rex-retail-excellence/id1081641990)

This app helps field representatives for a retail merchandising service manage their work. It allows them to see assigned tasks, fill out in-store reports, capture images, and submit their work directly from their mobile device.

**Highlights:** View assigned work by location, Complete store report questionnaires, Take photos within the app, Submit reports easily, Manage retail merchandising tasks

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### simplifi MOBILE

[App page](https://appshunter.io/ios/app/simplifi-mobile/id1437513356)

This app streamlines retail operations by combining route driver and service technician tasks. It allows for efficient machine management, inventory tracking, and service call resolution for unattended retail points of sale.

**Highlights:** Machine fill, collection, and inventory, Visual planograms and picklists, Bluetooth DEX data collection, Order creation and payment acceptance, Service call management, Push notifications for new calls, Mapping and turn-by-turn directions

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is REX (Retail Excellence) free?

REX (Retail Excellence) is free to download, with no in-app purchases.

### Is simplifi MOBILE free?

simplifi MOBILE is free to download, with no in-app purchases.

### Which has better reviews, REX (Retail Excellence) or simplifi MOBILE?

simplifi MOBILE is rated higher. REX (Retail Excellence) averages 2.0 out of 5 from 29 ratings, while simplifi MOBILE averages 2.5 from 24 ratings.

### Do REX (Retail Excellence) or simplifi MOBILE have ads?

Neither REX (Retail Excellence) nor simplifi MOBILE shows ads.

### Which is updated more often, REX (Retail Excellence) or simplifi MOBILE?

REX (Retail Excellence) ships an update every 2 months, and simplifi MOBILE every 3 weeks. Most recently, REX (Retail Excellence) was updated on November 1, 2026 and simplifi MOBILE on November 2, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*