# Which? vs Wickes

The clearest difference is in-app purchases: Wickes at none against Which?'s 2. Which?'s advantage is ads (none vs shown) and update cadence (weekly vs every 6 weeks). On price, device support and iOS requirement there is nothing between them.

Both are free to download. Which? sells 2 in-app purchases, starting at $4.49 per month. Wickes asks for nothing beyond the download.

Which? ships an update weekly, Wickes every 6 weeks. The most recent releases landed on September 26, 2026 and September 22, 2026 respectively.

## The numbers

| Metric | Which? | Wickes |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.5 (41 ratings)](https://appshunter.io/ios/app/which/id1082710781/reviews)** | — |
| Number of ratings | **41** | — |
| Positive reviews | **30.9% of reviews** | 15.0% of reviews |
| In-app purchases | Yes | **No** |
| Ads | **No** | Yes |
| Update frequency | **Weekly** | Every 6 weeks |
| Monetization | Freemium | **Ad-supported** |
| Size | 85 MB | 76 MB |
| Requires iOS | 15.6 | **15.1** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Which? Limited](https://appshunter.io/developer/490633171) | [Wickes Building Supplies Ltd](https://appshunter.io/developer/1132504361) |

## What reviewers say

### Which?

[App page](https://appshunter.io/ios/app/which/id1082710781)

This app provides expert reviews and price comparisons for thousands of products and services to help UK consumers shop smarter. Access digital magazine issues with full membership for the latest consumer advice and news, all available offline.

**Highlights:** Expert product and service reviews, Price comparison and availability checks, Product specification and test result comparison, Customer ratings and expert verdicts, Digital issues of Which? Magazine, Offline access to reviews and magazines

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Which? Reviews | $4.49 | per month |
| Reviews Plus (discontinued) | $5.49 | per month |

**What reviewers like**

- 👍 Trusted, independent consumer reviews and testing
- 💰 Saves money on purchasing decisions
- 🔍 Comprehensive product comparison information
- 📱 Convenient access to reviews on-the-go
- 📚 Extensive coverage of consumer products

**What reviewers complain about**

- 🐢 App extremely slow and laggy
- 🔐 Constant forced re-login issues
- 🐛 Frequent blank page errors
- ❌ Poor search functionality
- 🧭 Inconsistent and confusing navigation

**Reported bugs**

- App hangs on login screen
- Blank white pages when loading articles
- Login loop - constantly asks to re-authenticate
- Search returns no results or incomplete results
- Back button unresponsive or overly laggy

**Requested features**

- Dark mode for app interface
- Remember login credentials/autofill support
- Persistent session management
- Advanced filtering and sorting options
- Ability to compare more than two products


### Wickes

[App page](https://appshunter.io/ios/app/wickes-diy/id1558815675)

This app helps you plan, shop for, and complete home improvement projects. Browse products, track orders, manage your projects, and find stores. It also features a paint visualization tool and direct customer service chat.

**Highlights:** Shop full product range, Track order status, Project planning and tracking, Store locator, Paint AR visualization, Direct customer service chat

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Which? free?

Which? is free to download, with in-app purchases available.

### Is Wickes free?

Wickes is free to download, with no in-app purchases.

### Do Which? or Wickes have ads?

Wickes shows ads; Which? does not.

### Which is updated more often, Which? or Wickes?

Which? ships an update weekly, and Wickes every 6 weeks. Most recently, Which? was updated on September 26, 2026 and Wickes on September 22, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*