# Macey's vs Heathen

The clearest difference is review sentiment: Heathen at 67% against Macey's's 13%. Heathen also leads on rating (4.7 vs 2.1) and ads (none vs shown). Macey's's advantage is in-app purchases (none vs 2) and update cadence (fortnightly vs every 3 months). On price, ratings volume and device support there is nothing between them.

Both are free to download. Heathen sells 2 in-app purchases, starting at $4.99 per month. Macey's asks for nothing beyond the download.

Heathen holds the better App Store score, 4.7 against 2.1. Both are backed by a comparable volume of ratings — 79 and 40 respectively. Written reviews point the same way: 13% of Macey's's written reviews are positive against 67% of Heathen's.

Macey's ships an update fortnightly, Heathen every 3 months. The most recent releases landed on October 29, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | Macey's | Heathen |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [2.1 (79 ratings)](https://appshunter.io/ios/app/maceys/id1085873339/reviews) | **[4.7 (40 ratings)](https://appshunter.io/ios/app/heathen/id1440677497/reviews)** |
| Number of ratings | **79** | 40 |
| Positive reviews | 13.2% of reviews | **66.7% of reviews** |
| In-app purchases | **No** | Yes |
| Ads | Yes | **No** |
| Update frequency | **Fortnightly** | Every 3 months |
| Monetization | **Ad-supported** | Free with in-app purchases |
| Size | 297 MB | 15 MB |
| Requires iOS | 17.0 | **14.1** |
| Devices | iPhone | **iPhone, iPod** |
| Age rating | 12+ | 17+ |
| Developer | [Associated Food Stores, Inc.](https://appshunter.io/developer/1223500655) | [Dave DeLong](https://appshunter.io/developer/395126834) |

## What reviewers say

### Macey's

[App page](https://appshunter.io/ios/app/maceys/id1085873339)

Streamline your grocery shopping with a digital list, weekly ad access, and recipe integration. Easily find stores, manage your purchases, and add ingredients directly to your list for a convenient shopping trip.

**Highlights:** Digital shopping list, Weekly ad offers, Store locator, Recipe database, Add ingredients to list, Email shopping list

**Features:** Apple Wallet

**In-app purchases:** none


### Heathen

[App page](https://appshunter.io/ios/app/heathen/id1440677497)

Easily search Utah's state liquor inventory to find products, check store hours, and see what's on sale. Unlock Pro features for live inventory and detailed product history. Manage favorites and notes with your abs.utah.gov account.

**Highlights:** Search 25,000+ liquor items, Find nearby stores and hours, Log in to abs.utah.gov, Track favorite products, See state-wide sales, Live product inventory (Pro), Product history and sale anticipation (Pro)

**Features:** macOS Compatibility

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Heathen Pro | $4.99 | per month |
| Heathen Pro | $29.99 | per year |


## Frequently asked questions

### Is Macey's free?

Macey's is free to download, with no in-app purchases.

### Is Heathen free?

Heathen is free to download, with in-app purchases available.

### Which has better reviews, Macey's or Heathen?

Heathen is rated higher. Macey's averages 2.1 out of 5 from 79 ratings, while Heathen averages 4.7 from 40 ratings.

### Do Macey's or Heathen have ads?

Macey's shows ads; Heathen does not.

### Which is updated more often, Macey's or Heathen?

Macey's ships an update fortnightly, and Heathen every 3 months. Most recently, Macey's was updated on October 29, 2026 and Heathen on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*