# Trax Retail vs COUNTA by Accountability

The clearest difference is review sentiment: COUNTA by Accountability at 100% against Trax Retail's 27%. COUNTA by Accountability also leads on rating (5.0 vs 4.3) and monetization model (free vs freemium). Trax Retail's advantage is ratings volume (2.1K vs 6) and update cadence (every 10 days vs monthly). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

COUNTA by Accountability holds the better App Store score, 5.0 against 4.3. That said, the two scores are not equally well evidenced: Trax Retail has 2.1K ratings behind it against 6, so its average is the more settled of the two. Written reviews point the same way: 27% of Trax Retail's written reviews are positive against 100% of COUNTA by Accountability's.

Trax Retail ships an update every 10 days, COUNTA by Accountability monthly. Both last shipped on October 24, 2026.

## The numbers

| Metric | Trax Retail | COUNTA by Accountability |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.3 (2.1K ratings)](https://appshunter.io/ios/app/trax-retail/id1092946346/reviews) | **[5.0 (6 ratings)](https://appshunter.io/ios/app/counta-by-accountability/id6479516246/reviews)** |
| Number of ratings | **2.1K** | 6 |
| Positive reviews | 26.9% of reviews | **100.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 10 days** | Monthly |
| Monetization | Freemium | **Free** |
| Size | 68 MB | 39 MB |
| Requires iOS | 15.0 | **13.0** |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 17+ |
| Developer | [Trax Image Recognition](https://appshunter.io/developer/1114390999) | [Accountability USA, Inc.](https://appshunter.io/developer/1736102826) |

## What reviewers say

### Trax Retail

[App page](https://appshunter.io/ios/app/trax-retail/id1092946346)

This app empowers consumer goods manufacturers and retailers to optimize in-store execution. It uses advanced computer vision to analyze store shelves from photos, providing real-time reports on shelf conditions and actionable insights for immediate improvements.

**Highlights:** Real-time mobile reports, Shelf analysis with computer vision, Distribution and share of shelf reporting, Out-of-stock detection, Planogram compliance checks, Automated KPI calculations, Offline reporting

**In-app purchases:** none

**What reviewers like**

- ✨ Easy to use
- 🚀 Quick to load

**What reviewers complain about**

- 🐛 Crashes and freezes frequently
- ⏱️ Slow and unresponsive
- 🤔 Confusing and not user-friendly
- 📷 Difficulty capturing full displays
- 🗺️ Location button not working as expected

**Reported bugs**

- Capture button not working
- Pictures not downloading properly
- App crashing after updates

**Requested features**

- Front-facing camera support
- Better organization and navigation
- Improved reliability and stability


### COUNTA by Accountability

[App page](https://appshunter.io/ios/app/counta-by-accountability/id6479516246)

This app helps marketing and advertising professionals manage their time and expenses. It offers quick time entry, receipt capture, and budget control. Seamlessly integrate with existing tools for a more productive workflow.

**Highlights:** Seamless time tracking, Easy expense management, Real-time budget control, Quick time entry, Receipt capture, Automated credit card sync, Personalized workflow customization

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Trax Retail free?

Trax Retail is free to download, with no in-app purchases.

### Is COUNTA by Accountability free?

COUNTA by Accountability is free to download, with no in-app purchases.

### Which has better reviews, Trax Retail or COUNTA by Accountability?

COUNTA by Accountability is rated higher. Trax Retail averages 4.3 out of 5 from 2.1K ratings, while COUNTA by Accountability averages 5.0 from 6 ratings.

### Do Trax Retail or COUNTA by Accountability have ads?

Neither Trax Retail nor COUNTA by Accountability shows ads.

### Which is updated more often, Trax Retail or COUNTA by Accountability?

Trax Retail ships an update every 10 days, and COUNTA by Accountability monthly. Most recently, Trax Retail was updated on October 24, 2026 and COUNTA by Accountability on October 24, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*