# Filter vs Filter It

The clearest difference is in-app purchases: Filter at none against Filter It's 10. Filter also leads on iOS requirement (9.3 vs 15.0). On price, update cadence, ads and device support there is nothing between them.

Both are free to download. Filter It sells 10 in-app purchases, starting at $8.99 per month. Filter asks for nothing beyond the download.

Filter ships an update every 3 weeks, Filter It every 6 weeks. The most recent releases landed on September 17, 2026 and June 1, 2026 respectively.

## The numbers

| Metric | Filter | Filter It |
| --- | --- | --- |
| Price | Free | Free |
| Rating | — | **[5.0 (2 ratings)](https://appshunter.io/ios/app/filter-it/id1434333086/reviews)** |
| Number of ratings | — | **2** |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | **Every 3 weeks** | Every 6 weeks |
| Monetization | — | Subscription |
| Size | 18 MB | 46 MB |
| Requires iOS | **9.3** | 15.0 |
| Devices | iPhone, iPod | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Yasuko Shikiuchi](https://appshunter.io/developer/316029096) | [Dal Rupnik](https://appshunter.io/developer/631308099) |

## What reviewers say

### Filter

[App page](https://appshunter.io/ios/app/filter/id1104637075)

**Features:** macOS Compatibility

**In-app purchases:** none


### Filter It

[App page](https://appshunter.io/ios/app/filter-it/id1434333086)

Easily apply beautiful photo filters and effects with just a few taps. Organize your favorite filters for quick access and compare options with a swipe. Export edited photos instantly.

**Highlights:** Apply photo filters and effects, Organize favorite filters, Compare filters with swipe, Quick export of photos, Access to over 30 filters, New filters added monthly

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Filter It Monthly Subscription | $8.99 | per month |
| Filter It Monthly Subscription | $11.99 | per month |
| Filter It Monthly Subscription | $11.99 | per month |
| Filter It Monthly Subscription | $11.99 | per month |
| Filter It Monthly Subscription | $14.99 | per month |
| Filter It Monthly Subscription | $14.99 | per month |
| Filter It Quarter Subscription | $19.99 | per 3 months |
| Filter It Quarter Subscription | $23.99 | per 3 months |
| Filter It Annual Subscription | $29.99 | per year |
| Filter It Annual Subscription | $34.99 | per year |


## Frequently asked questions

### Is Filter free?

Filter is free to download, with no in-app purchases.

### Is Filter It free?

Filter It is free to download, with in-app purchases available.

### Do Filter or Filter It have ads?

Neither Filter nor Filter It shows ads.

### Which is updated more often, Filter or Filter It?

Filter ships an update every 3 weeks, and Filter It every 6 weeks. Most recently, Filter was updated on September 17, 2026 and Filter It on June 1, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*