# Selfridges vs END.

The clearest difference is monetization model: Selfridges at free against END.'s free with in-app purchases. Selfridges also leads on iOS requirement (17.0 vs 26.0). END.'s advantage is review sentiment (56% vs 33%) and rating (4.9 vs 4.7). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

END. holds the better App Store score, 4.9 against 4.7. Both are backed by a comparable volume of ratings — 6.6K and 25K respectively. Written reviews point the same way: 33% of Selfridges's written reviews are positive against 56% of END.'s.

Selfridges ships an update every 3 weeks, END. every 8 days. Both last shipped on October 14, 2026.

## The numbers

| Metric | Selfridges | END. |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.7 (6.6K ratings)](https://appshunter.io/ios/app/selfridges/id1104960350/reviews) | **[4.9 (25K ratings)](https://appshunter.io/ios/app/end/id1132649509/reviews)** |
| Number of ratings | 6.6K | **25K** |
| Positive reviews | 32.9% of reviews | **56.4% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 3 weeks | **Every 8 days** |
| Monetization | **Free** | Free with in-app purchases |
| Size | 92 MB | 101 MB |
| Requires iOS | **17.0** | 26.0 |
| Devices | iPhone | **iPhone, iPad** |
| Age rating | 4+ | 4+ |
| Developer | [Selfridges Retail Ltd](https://appshunter.io/developer/944980184) | [Ashworth and Parker Limited](https://appshunter.io/developer/1132649508) |

## What reviewers say

### Selfridges

[App page](https://appshunter.io/ios/app/selfridges/id1104960350)

Discover personalized style inspiration and shop luxury brands with this app. Get insider alerts on new product launches, sales, and promotions. Enjoy convenient shopping options like home delivery, click & collect, and global shipping.

**Highlights:** Personalized style inspiration, Shop luxury designers, New product drops weekly, Multiple delivery options, Global shipping, Voice search, Exclusive member benefits

**Features:** Apple Wallet

**In-app purchases:** none

**What reviewers like**

- ⭐ Great store with high-quality products
- 🚀 Fast delivery
- 💰 Good prices and value

**What reviewers complain about**

- 🐛 Buggy and unreliable app
- ⏱️ Slow app performance
- 🔍 Inconsistent product availability
- 🤯 Poor customer service and support

**Reported bugs**

- Items disappearing from cart
- Inability to delete wish list items
- Login and checkout issues
- Inconsistent app behavior across devices

**Requested features**

- Improve wish list functionality
- Add better filtering and sorting options
- Optimize app for tablet devices
- Support more payment methods and currencies


### END.

[App page](https://appshunter.io/ios/app/end/id1132649509)

Discover and shop a curated selection of contemporary menswear, streetwear, and sought-after sneakers from top global brands. Browse new arrivals, explore trends, and enjoy a seamless shopping experience with features like local currency pricing and live chat support.

**Highlights:** Curated brand roster, Browse latest arrivals, Discover new brands, Powerful search and filtering, Streamlined checkout, Save items for later, Local currency pricing

**Features:** Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Fast delivery
- 👍 Great selection of brands and products
- 💯 Reliable and excellent service
- 🤩 Best clothing app
- 🎯 Lots of steals and affordable prices

**What reviewers complain about**

- 🐛 Buggy app with constant crashes and freezes
- 🤖 Issues with filters and search functionality
- 🤔 Slow wishlist and cart interactions
- 💰 High shipping costs and customs fees for international customers
- 🚫 Poor customer service and refund policies

**Reported bugs**

- Unauthorized access issues when trying to enter raffles
- Inconsistent pricing and product information between app and website
- Order cancellations without notification
- Refund and return process problems

**Requested features**

- Ability to rename wishlists
- More advanced filtering and sorting options
- Integration of launch/raffle system into the app
- Display of actual product measurements instead of just model details


## Frequently asked questions

### Is Selfridges free?

Selfridges is free to download, with no in-app purchases.

### Is END. free?

END. is free to download, with no in-app purchases.

### Which has better reviews, Selfridges or END.?

END. is rated higher. Selfridges averages 4.7 out of 5 from 6.6K ratings, while END. averages 4.9 from 25K ratings.

### Do Selfridges or END. have ads?

Neither Selfridges nor END. shows ads.

### Which is updated more often, Selfridges or END.?

Selfridges ships an update every 3 weeks, and END. every 8 days. Most recently, Selfridges was updated on October 14, 2026 and END. on October 14, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*